I was having breakfast yesterday with some guys and gals from the Paragon Club (www.paragonclub.com.au) and as you do at these “business related” gatherings, discussion turned to the economy and the effect it is having on some of the members businesses and their clients… The question that was unresolved was “What’s going on in the economy?” [...]

Guy Kawasaki has put together some really interesting stories on companies driving their competition crazy with creative marketing. When Security Pacific Bank merged with Bank of America many Security pacific branches were closed. First Interstate Bank rented trucks and parked them in the lots of the banches that were closing. Then First Interstate employees in [...]

I know, I know.. This sounds like baloney, I was just as shocked as you are when I actually opened some mail from ASIC and saw this: I recently received some mail from ASIC relating to a company I recently established and in amongst some legal paperwork was this UPSELL LETTER. For those of you [...]

Hi All, Well I am now officially a ‘blogger’. The purpose of this blog is to provide you with interesting thoughts, ideas and observations about the world of marketing and entrepreneurship. I will be posting regularly and include examples of creative and interesting marketing endeavors, links to great sites and blogs along with thoughts and [...]