What creates turnover? Sales? Customers? Well if you breakdown how turnover is calculated you will find: Turnover = # of customers x # of transactions per customer x $ spent per transaction. So if you have 2000 customers each purcasing from you twice per year and spending $100 per sale you would have a turnover [...]

This is a brilliant marketing piece Virgin Mbile attempted to run in the UK – unfortunetly it was banned as it was believed: 1. it was likely to cause serious or widespread offence;2. it was not sufficiently clear that the insert was advertising material;3. the tone of the insert could cause undue fear and distress; [...]

What do you do in your business to keep the customers hanging around? Its amazing but on average 94% of marketing budgets are designed to get the customer to make inital contact (phone call and or comming into the store) with little effort effort or focus on when they do. Once they are in the [...]

Ok, so not your average post or marketing medium for that matter – but it is very creative and targets a “captive audience”. We all know if you can target a captive market and get them to interact with your message you have done very very well. This one is for ESPN’s football (soccer) channel. [...]

Here is another couple of interactive billboards – I love these as they are so creative. This one is for KINKO’s Office Supplies in the USA. I am not sure who has to mow the lawn daily – but another great interactive billboard. This time for BIC RAZORS.