Ok, so it’s been awhile between posts… Sorry about that, the PR bandwagon took me on another road trip… If you are interested I am featured in this weeks ‘Bulletin’ cover story. The article titled ‘Confessions of a Gen Y‘ is about, you guessed it Gen Y and what makes us. It’s a really interesting [...]

So Who is THAT guy? Well, ‘That Name Tage Guy’ is Scott Ginsberg. See my good buddy, Scott is the only person in the world who wears a nametag 24-7-365 (since November 2, 2000 to be exact). Why? To encourage people to become friendlier and more approachable. Scott is recognised as “The Authority on Approachability” & “The World’s Foremost [...]

A few blogs ago I wrote about creating checklists for your buyers and helping them make educated purchases. Check out the original blog here: http://preneurmarketing.blogspot.com/2006/05/sales-checklist.html Well I was in Bunnings the other day and saw this!!! I wasn’t aware that A/ Bunnings marketing team subscribed to this blogs feed B/ A big company like that can implement techniques so [...]

This is a very creative and ‘ballsy’ advert from the team at Stella Artois. For those who are non-drinkers; Stella Artois is positioned as a “reassuringly expensive” beer and this campaign ties in so well with that. Some of the most effective marketing and advertising is done by turning the coin over and doing things [...]