I was on my way back from a keynote speech in Brisbane last week when the air-hostess started a conversation with a young girl in the seat behind me. The young girl was on her way to Melbourne to spend Christmas with her father, and was telling the hostess what the gift her Mother had [...]

There is a lot of talk about WEB 2.0 and the different apps that are around. One of the most popular is Digg. “Digg is a site that will help you avoid the process of digging andinstead, get exactly what others have dug up so you can see some of thegreat sites/stories/things out there on [...]

I continually come across small business owners marketing ‘about themselves’ not thier prospect. A perfect example of this is the ‘Under New Management’ sign. Seth Godin talks about this in his latest blog here:Seth’s Blog: Under New Management Technorati Tags: Seth Godin, ego-centric marketingpowered by performancing firefox

How are you communicating to your prospects on your websites landing page? I ask this because I recently came across a website which had this copy on thier landing page: XXX Pty Ltd is in the business of helping customers in Australia and New Zealand with Enterprise Application solutions and services to align each business [...]

I was driving to the office this morning and was listening to The Cage on Triple M and they were discussing ‘Googling your name’ and the funny things that appear. Some of the weird and wacking things listeners where calling i,n and saying appeared when they Googled theselves, motivated me to check out myself … So here [...]