So for all you out there that want to know how to come up with GREAT MILLION DOLLAR IDEAS here ‘s the secret of Newton, Archimidies and Einstein – MENTOS … well, that’s what Mentos are trying to get you to believe in this advertising campaign… Kinda cool eh ?

Is this how your sales team treat customer enquiries? After getting my ‘start’ in retail and seeing all types of customers…. it amazes me how so many retailers continue to treat opportunities to reinforce a brand, cement a relationship and turn a sale into a life long customer, with poor customer service . As Seth [...]

Acorn Creative points us to 43 Things.As they describe… It’s a social networking site where you can interact with others who are trying to attain the same goals as you.Check out 43 Things now and add yoyur 2007 goals. Technorati Tags: Acorn Creative, 43 Things, Goals, 2007

We’ve all heard from the motivational speakers, self help gurus + personal development experts that your past doesn’t equal your future and you have the power to ensure your previous thoughts, actions and performance don’t effect your future. Up until yesterday I would have agreed whole heartedly and in most circumstances still do. HOWEVER, in [...]

Brad Williamson of BizMAVERICK has posted a great story on smallbusinessbranding.comabout a fast food chain in the USA doing some creative marketing… There’s this pizza joint called Pizza Patron (59 stores), that’s headquartered here in my hometown of Dallas Texas, that truly understands their consumer demographic of Spanish customers. Many Mexican residents of Dallas have [...]