Today’s post was inspired by Ed Dale… I first heard Ed talk about ‘the american idol’ approach to marketing during last years Thirty Day Challenge and just love the concept… I am actually working on a series of posts around the topic of ‘What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing’, [...]
Archive | January, 2008
How Search Engines Operate…
Today is the second post in a short introductory series on Search Engine Optimisation (SEO) for Small Business… and before we start I would like to credit Randfish over at SEOmoz for the foundation of this post. He has been writing a similar series on SEO, which was the inspiration for this series focused more towards [...]
“It’s Not What You Say, It’s What People Hear.”
I came across this great quote the other day from, Frank Luntz, an American corporate and political consultant and pollster who has worked most notably with the Republican Party in the United States. Anyway, it got me thinking about its relevance to marketing… So too often small business owners spend so much time trying to [...]
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SEO Guide For Small Business…
Today is the first post in a short introductory series on Search Engine Optimisation (SEO) for Small Business, and why you need to be learning as much about SEO as the Spears family should be learning about contraception… Enjoy. Like many small business owners, you may not have even heard of SEO before. And yet, [...]
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