Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 So you have an idea to market a nuclear-powered mouse trap or, like a few of the entrepreneurs mentioned earlier, you are going to market an existing idea better. You need to be able to clearly communicate what sets [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 10 Many people in business don’t know the difference between advertising and publicity. The two have the same ultimate goal, which is to increase sales. But they are very different. Advertising is when you pay for space or time to [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 17 Any business can barter their goods or services. For example, if you are looking at opening a florist you could approach a local restaurant and offer to supply them with fresh table flowers each week, in exchange for a [...]