Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
What would you say if you had just 5 minutes to give a presentation about the Web?
The slides below were from a recent presentation I did at Ignite Web – You may have heard of the Ignite format. It’s a presentation night in the unconference style of Web Jam and Pecha Kucha. Pioneered in Seattle in 2006, it has quickly become a worldwide phenomenon.
The unique feature of Ignite is that each presentation contains 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation.
The presentation covers how to assess new Web 2.0 tools using the ‘Marketing Symphony’ and ‘Cialdini’s Influence Factors’ – and it’s been taken from a chapter of my up-coming book, with Ed Dale and Co.
As promised on my twitter feed a few weeks back, I had a Confidentiality NDA Agreement put together for some projects I have in the works… and had a version created that I can make available to anyone who wants it.
For those of us who outsource a tonne of work to developers, content creators, virtual assistants or designers, a non-disclosure agreement (NDA) [Confidentiality Agreement, Confidential Disclosure Agreement (CDA), Secrecy Agreement] is an essential contract between you and the providers, that protects your intellectual property.
Put simply, a non-disclosure agreement protects you by ensuring the other party (provider) will not disclose any of the information about your idea or project, except under terms as described in the contract, and will not market the idea or compete with you.
Even with an non-disclosure agreement, still only talk about your idea with people whose integrity you can trust. Even with a person you trust, it’s best to always sign an non-disclosure agreement before discussing your idea or project; and always draft agreements like you hate the other person. With that mindset, you will be sure to cover every little detail.
This ‘NDA Blueprint’ covers quite a few things, including;
Sorry for the late notice, but I’m being interviewed my mate Dale Beaumont for his next ‘Get Published Secrets’ Tele-Class tomorrow night, and I thought I should let you know about it.
Dale’s a real guru when it comes to publishing, having released 16 international best-selling books.
During the teleseminar we are going to be discussing ‘all things publicity’ ; such as:
* How to turn almost any idea into a best-selling book
* How to generate a plan to create publicity and exposure
* Exactly what it takes to get the attention of the media
* How to get passed the gate-keepers so you can secure a story
* A step by step guide to writing a media release
* To perform well in an interview so you get asked back
* How to leverage of your media exposure to generate loads of additional sales
Ultimately this Tele-Class is your chance to learn the secrets to publicity and public relations and you can do so in the comfort of your own home!
Have you ever been frustrated at the amount of money you spend on advertising that just doesn’t work?
Are you stuck for ideas on how to promote your business?
With all these questions, does this post sound like an info-mercial ?
Eitherway, Adpack is an amazingly simple solution, developed by an Aussie to help small business owners advertise and promote their business. It’s and awesome brainstorming tool that I’ve been using for a few years to generate up to 125,000 ways to successfully promote and market a business… fast.
As the video points out, Adpack is a system of strategy cards that helps you create many successful and exciting advertising campaigns. The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today’s economy – techniques that many small, local and national businesses use successfully every day.
As promised on my 
Dale’s a real guru when it comes to publishing, having released 16 international best-selling books. 
