noun
1. The act of thinking strategically and implementing leveraged marketing activities.
2. Primarily; a form of direct response marketing
see also: 7 Levers of Business
Tactics are easy; it’s the strategy and leverage of your marketing that generate profits.
This blog is a mix of rants, raves and lessons in the adventures of leveraged marketing and the strategery that travels along beside it.
They say the best way to reinforce learning is to quickly implement it and then articulate your experience with others – this blog does just that (typos and made up words included free*)
It’s a place we’ve created to talk about what I’m discovering, interested in, and think could help other entrepreneurs and marketers in their projects.
A lot I talk about is through the frame and context of two frameworks – The 7 Levers of Business and The Preneur Hierarchy
—
Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ’s section (it really it our most asked question!)
Since then he’s done some cool stuff, like write the International smash hit ‘How To Turn Your Million Dollar Idea Into A Reality’ and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.
Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year and a member of Smart Companies: Top 30 Under 30.
When Pete isn’t pushing the limits as a thriving entrepreneur, he likes walks on the beach, avoids getting caught in the rain and passes on the Pina Coladas. But, in all seriousness, he’s an avid outdoor adventurer and loves rock climbing and running. Some of his favorite things include Montepulciano Abruzzo red wine and anything made by Apple and Nike.
Now enough about Pete, you’re here for a reason – Want to Rent Pete’s brain? Hear his ramblings on a stage or a soap box? Want to trade your beans for some products & merch…or just want to send a note, love letter, or follow up on an IOU?
