The old adage of ‘be (read: advertise) where your customers are’ simply doesn’t cut it any more.
It’s all about going where your customers are looking; NOT where they are…
Yeah, customers are on Facebook and Twitter, but that’s not where they are looking.
Marketing and advertising on social media sites is, in most cases, as effective as billboard advertising on the freeway.
Just because people are on the freeway (Twitter/Facebook) doesn’t mean they are actively looking for your products…
It’s not about being where they are, it’ about being where they are looking.
Hey Pete,
Only agree with this to a certain extent.
Whilst I consider billboard advertising a useless waste of money (usually at least $60k for one month with no real way of measuring results) there are still benefits to being where your customers are.
It totally depends on the product. If done correctly, your potential customers may not even know that they needed your product until seeing your ad on Facebook or Twitter.
Cheers,
Hamish
What is an Article Directory? An Article Directory is a repository for article written by website owners and marketeers. When an article is placed with the directory it can then be used by ither websites as part of their content.
To get listed in online web directory for free, Choose your preferred page by browsing through the different categories and click on the ‘get listed free’ link. Fill up the form and get listed. You can also go for multiple submissions from ‘Get Listed Free’ link in the header of every page. Just search with your preferred keyword under preferred category and see a list of pages being displayed. Now, choose the pages matching your website and submit your URL. The last and the easiest option to get listed in OWD is to search with your keyword in the search box and choose the most appropriate page. Give your listing and wait for our editors to approve it. Please don’t forget to go through our submission rules before submission.