With so many different styles of video available, how do you choose which ones to use ? It’s a question I get often and thought I’d answer in this (long) essay, by using a bunch of videos we’ve used in our various projects and businesses. I’ve broken each down so you can see WHY we [...]
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Webinar Replay + My PDF Notes
So I took a whole bunch of handwritten notes during the webinar we ran at the end of last week with guest presenter Clay Collins. They might not be as brilliant as previous notes I’ve sent out, but I was answering the 104+ questions we had in the chat box during the presentation at the [...]
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What Makes a Superhero in Marketing?
I was asked to write a foreword to a book recently, and today’s blog post is adapted from that, and applied to something happening over the next two weeks I’m involved in. Su-per-he-ro (soo’per hIr’o) n., pl. roes. A heroic character with a selfless, pro-social mission; with superpowers — extraordinary abilities, advanced technology, or [...]
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The Rise of the National Basketball Association: A conversation with author David George Surdam
So let me take another short break from all the marketing stuff, and get back on my basketball soap box. I’ve written about my opinions on the state of basketball here in Australia a number of times on the blog, as I feel there is a lot more that can be done to improve the state, [...]
R.I.P. SEO
Imagine one day you logged onto your computer only to find your business had disappeared from the Internet. No sales, no clicks, no visitors, no nothing. Your presence online had virtually been deleted. Because your chief marketing strategy had suddenly and inexplicably been outlawed. Suddenly you had no way to reach your market, no way [...]
Pete'sAudiobook
Now that I've got the rights back from the publishers, if you enter your email address below, I can send you a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.
