Prefer to listen to just the audio version? Listen in on SoundCloud.
OK, so it’s the middle of summer here in Australia and that generally means one thing: BBQs.
My buddy of 15 or so years and super successful entrepreneur in his own right, Josh Cairns, came over to my new place last week for a beer and a snag. And we thought it would be fun to pull out one of my Vados, hit record, and have a chat about a bunch of really cool stuff that Josh is superb at:
01:08 How NOT to put together a BBQ.
03:18 Why everyone wants an app, especially government agencies.
07:08 Why the traditional approach to cold calling does not work.
08:35 What’s the right approach to pitching apps as a developer (or broker).
09:23 A super sneaky hack to identify and pre-qualify prospects for apps (or local business marketing services).
11:03 Why selling advertising or branding opportunities is far more lucrative and effective than selling app development.
11:43 Quick Case Study: Goodyear Dunlop Tyres .
14:02 Dealing with ‘Non Disclosure Agreements’ and getting ripped off.
14:49 The critical first step in the execution of your idea (no matter what it is).
15:34 How to get streams of clients who will be willing to work with you without AdWords, Facebook, or any advertising at all.
16:30 Quick Case Study: Life Saving Victoria.
19:40 How to get great ideas for apps that your clients will instantly love, support and want.
21:09 Proof preparation is more important than the pitch itself.
22.58 What your sole objective should be for that first phone call.
27:51 Why you do not want to know anything about programming apps.
29:22 Quick Case Study: Importing OptiShot.
32:08 How to transition a client from buying services to products.
34:02 How to get your pitch or products to stand out from the over-saturated crowd.
34:40 How I “pitched” New York Times author Neil Strauss.
35:39 The biggest takeaway Josh had from getting into the importing and retail world.
Links From The BBQ+A:
Josh’s app development company, Vortilla Digital.
Check out OptiShot Australia, the product Josh is importing.
If you want to see the pitch video I sent to Neil, shoot us an email.
The book Pitch Anything is definitely worth a read.
Also, check out the podcast I did with Oren for more on pitching.
Enjoy!
Pete
[New Video] BBQ+A Episode 1: Cold Approaching, Apps + Wholesaling http://t.co/hE3GwmRO
Really appreciated the casual chat on BBQ+A. It left me with…Why didn’t I think of that when it comes to “connecting” with prospects.
Of course it is like applying for a job. You learn all you can about a business – BEFORE you call. I guess sometimes we just have to hear it to put the common sense into action in the right manner.
Thanks so much for sharing.
Thanks Mary!
It’s really funny, some of the most obvious things are not easily seen.
I’ve got some ideas for more of these types of videos.. and don’t forget to check out the preneurcast podcast (PreneurMedia.tv)
A visually boring video — this format is dull. I listened just to the audio really because staring at the two of you just sitting there is useless. Suggest you do this a podcast and dump the cute BBQ setting which adds zero value.
Fair point Burt.
I think even though it’s a very basic format of video, it has been known to work extremely well online; think Tim Ferriss + The Random Show or Kevin Rose + Diggnation etc etc. Some people really do enjoy the visual aspect of watching a conversation (again, look at the ‘Meet The Press’ type TV programming)
But I take your point, and we’ll look at adding an audio only download option on future episodes… it’s such an easy little ‘Profit Hack’ type thing we should be doing!
Thanks for the feedback!
Pete
Hi Pete
Really good vid
Woke up and watched this am
Josh is a great talker. Very useful
JD
Cheers JD.
Take it from me, he is ALMOST as good a basketballer as a talker… but I’ve been beating him at both since high school!
Hi Pete, thanks for the wonderfully informative video. I watched to the end. I would have liked the barbecue set up to have been a lot shorter and that the music just be used as an intro and outtro, I found it distracting once the conversation began.
The info itself was awesome! Thank you for providing this for us and I look forward to the next video.
Hi Pete, very timely topic for me! Appreciate it thanks.
Bruce
Ps – should profit hacked that BBQ set up though haha
BBQ+A Episode 1: Cold Approaching, Apps + Wholesaling http://t.co/FX3127li // Some good insights
Hey Pete, thanks for putting up this top BBQ&A. Also huge kudos to Josh for sharing REAL meat and potatoes. Wishing you both abundant success personally and commercially.
Really appreciating all the emails (and comments) about Episode 1 of the new ‘BBQ+A Video Series’ with @Josh_Cairns http://t.co/K6QHocPg