I wrote about one of my favourite books of 2011, Built to Sell by John Warrillow, on the blog while ago. (You can check out the review here.)

It’s such a fantastic book for any entrepreneur building a business, whether you want to exist via a sale or just have a business that can work without you.

As I said in the original post:

In Built to Sell, he tells the story of a hypothetical business owner, Alex Stapleton, owner of the Stapleton Marketing Agency, a graphics design house.

Alex is just like most service-based business, struggling for leverage, passive income (in the corporate sense) and a potential buyer, because the business can’t run without him.

For guidance, Alex turns to an entrepreneur and old family friend, Ted, who through a series of quasi-coaching sessions, lays out an easy-to-follow plan that enables Alex to transform his business.

BUT I owe you all an apology.

See, I recorded a conversation with John about the book and some of the key takeaways he shares through Alex’s journey; but I forgot to post it on the blog.

It wasn’t until a few weeks ago, when I was having a Twitter conversation about it, that I realised it never got posted.

They say good things come to those who wait… and in the 26-minute recording you can download below, John and I chat about:

• What are the 3 core things that make a sellable business

• What’s the secret to really separating yourself from your business

• How you can apply ideas in the book to create recurring revenue

Enjoy!

Pete