It’s such a fantastic book for any entrepreneur building a business, whether you want to exist via a sale or just have a business that can work without you.
As I said in the original post:
In Built to Sell, he tells the story of a hypothetical business owner, Alex Stapleton, owner of the Stapleton Marketing Agency, a graphics design house.
Alex is just like most service-based business, struggling for leverage, passive income (in the corporate sense) and a potential buyer, because the business can’t run without him.
For guidance, Alex turns to an entrepreneur and old family friend, Ted, who through a series of quasi-coaching sessions, lays out an easy-to-follow plan that enables Alex to transform his business.
BUT I owe you all an apology.
See, I recorded a conversation with John about the book and some of the key takeaways he shares through Alex’s journey; but I forgot to post it on the blog.
It wasn’t until a few weeks ago, when I was having a Twitter conversation about it, that I realised it never got posted.
They say good things come to those who wait… and in the 26-minute recording you can download below, John and I chat about:
• What are the 3 core things that make a sellable business
• What’s the secret to really separating yourself from your business
• How you can apply ideas in the book to create recurring revenue