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Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...

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It’s Not The Idea… It’s The Implementation.

“A persons bank balance is directly proportional to how quickly he implements an idea” - Eben Pagan

I see it a lot in some of the “environments” I spend my time; people are so focused on “yelling at each other” to ensure the idea they crafted gets heard & their name is carved beside it, on the never-ending list of “good ideas not yet implemented” … and because of all this ytelling, nothing actually gets implemented.

See a bad idea poorly implemented, will ALWAYS produce better results than a great idea not implemented at all.

A lot of entrepreneurs, or should I say “would be” entrepreneurs spend all their time (and money) trying to come up with (or learn) that next big idea

  • You can have all the knowledge
  • You can have the best ideas
  • You can attend all the seminars
  • You can own all the courses

BUT… if you don’t spend more time implementing than “thinking” you will get now where.

Let me be clear here… You can never learn too much, and you should always attend seminars (even if it’s solely for the networking) BUT you MUST always be spending exponentially more time on the implementation side of the coin.

One of the best stories I’ve been told, that illustrates this point, is from a mentor of mine Frank Kern, who walked out on one of the most powerful seminars he ever attend:

Here’s why.

“I was peacefully sitting next to my friend, Magic Ryan, for a few hours taking notes.

It was pretty good and I wrote a bunch of stuff down.

Then Eben Pagan, made one statement.

He said “The difference between people who are rich and people who aren’t comes down to one thing: Speed of implementation.”

That was literally a “light bulb” moment. I realized that the only reason I hadn’t released (and made millions from) Mass Control was because I had all these great ideas for the course but I’d simply never implemented them.

So I got up and left the room right then and there.

I spent the entire rest of the seminar writing my sales letter for Mass Control and putting together a marketing plan for the launch.

That one statement by Eben got me off my ass and made me implement my ideas.

And the decision to do that is why I released Mass Control (finally.)”

Since then, Franks “Mass Control Related” projects have generated over FOUR MILLION DOLLARS in revenue.

…And to think. It all happened because of that one thing he heard Eben say.

SO… are there any winning ideas you haven’t implemented yet, because you’re wanting to learn more?

Related Preneur Marketing Blog Posts:

  1. Year Of The Idea
  2. The Secret To Success Is INDIRECTLY Related To
  3. The Enemy of the Best… Is The Good
  4. The Art Of Picking-Up & Seducing Your Prospects…
  5. Free Audio Version Of My Book – How To Turn Your Million Dollar Idea Into A Reality

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3 Responses to “It’s Not The Idea… It’s The Implementation.”

  1. Marketing Says:

    Your article is very informative and useful. Glad I found it. Cheers.

    [Reply]

  2. javedkhalid Says:

    i got this article great ever in my career and i appreciate the author for his great effort.

    [Reply]

  3. Stacy Says:

    This article is right on the money. Ideas are great, but we’ll never get anywhere if we don’t put them into action. This should serve as a good reminder for me! Thanks!

    [Reply]

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