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	<title>Comments on: Reviving A Brand &#8211; The ABC&#8217;S Of The NBL.</title>
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	<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/</link>
	<description>The Blog of Entrepreneur Pete Williams</description>
	<lastBuildDate>Mon, 30 Aug 2010 23:07:24 +0000</lastBuildDate>
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		<title>By: Maria Hrafn</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-31443</link>
		<dc:creator>Maria Hrafn</dc:creator>
		<pubDate>Thu, 28 Jan 2010 15:30:28 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-31443</guid>
		<description>I was studying something else about this on another blog. Interesting. Your perspective on it is diametrically opposed to what I read to begin with. I am still pondering over the different points of view, but I&#039;m tipped heavily toward yours. And irrespective, that&#039;s what is so great about modernized democracy and the marketplace of ideas online.</description>
		<content:encoded><![CDATA[<p>I was studying something else about this on another blog. Interesting. Your perspective on it is diametrically opposed to what I read to begin with. I am still pondering over the different points of view, but I&#8217;m tipped heavily toward yours. And irrespective, that&#8217;s what is so great about modernized democracy and the marketplace of ideas online.</p>
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		<title>By: Time to Shine</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-16988</link>
		<dc:creator>Time to Shine</dc:creator>
		<pubDate>Mon, 30 Mar 2009 07:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-16988</guid>
		<description>very insightful... way to go!

hoping you would continue to write wonderful and informative blogs.</description>
		<content:encoded><![CDATA[<p>very insightful&#8230; way to go!</p>
<p>hoping you would continue to write wonderful and informative blogs.</p>
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		<title>By: Pete Williams</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-14588</link>
		<dc:creator>Pete Williams</dc:creator>
		<pubDate>Sun, 09 Nov 2008 00:18:50 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-14588</guid>
		<description>Hi All...

I just write a follow-up blog post titled an &#039;Open Letter To The NBL&#039; which I thought you all might be interested in:

http://preneurmarketing.com/uncategorised/saving-basketball-australia-and-the-nbl/

Cheers,

Pete</description>
		<content:encoded><![CDATA[<p>Hi All&#8230;</p>
<p>I just write a follow-up blog post titled an &#8216;Open Letter To The NBL&#8217; which I thought you all might be interested in:</p>
<p><a href="http://preneurmarketing.com/uncategorised/saving-basketball-australia-and-the-nbl/">http://preneurmarketing.com/uncategorised/saving-basketball-australia-and-the-nbl/</a></p>
<p>Cheers,</p>
<p>Pete</p>
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		<title>By: Pete Williams</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-12528</link>
		<dc:creator>Pete Williams</dc:creator>
		<pubDate>Sun, 03 Aug 2008 10:30:58 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-12528</guid>
		<description>Hi All...

Thanks for all the great feedback. 

I&#039;ve jut put up a short video to YouTube which will be the intro to a new post I;m uploading in a day or three..

Check it out at: http://www.youtube.com/watch?v=2gX_XApxKeI

I&#039;ll post here, when the &quot;open letter to the NBL&quot; is on the blog.

Pete</description>
		<content:encoded><![CDATA[<p>Hi All&#8230;</p>
<p>Thanks for all the great feedback. </p>
<p>I&#8217;ve jut put up a short video to YouTube which will be the intro to a new post I;m uploading in a day or three..</p>
<p>Check it out at: <a href="http://www.youtube.com/watch?v=2gX_XApxKeI">http://www.youtube.com/watch?v=2gX_XApxKeI</a></p>
<p>I&#8217;ll post here, when the &#8220;open letter to the NBL&#8221; is on the blog.</p>
<p>Pete</p>
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		<title>By: Nick</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-982</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Fri, 18 Apr 2008 05:38:53 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-982</guid>
		<description>Very good article Pete.

I was just curious as to a few questions:

1) What were crowd attendances in the 90s like, in comparison to what they are today?

2) What was television coverage of the NBL like on FTA (like, how many games were shown on FTA, or were games only shown into local markets (eg Sydney ppl saw Sydney Kings matches, Brisbane saw Brisbane Bullets matches etc.)?

3) What days/times were games shown at back then?

4) When did FTA no longer televise NBL matches?

5) If you were to schedule the matches, on what days/times would you have them and would you have all of them on FTA?</description>
		<content:encoded><![CDATA[<p>Very good article Pete.</p>
<p>I was just curious as to a few questions:</p>
<p>1) What were crowd attendances in the 90s like, in comparison to what they are today?</p>
<p>2) What was television coverage of the NBL like on FTA (like, how many games were shown on FTA, or were games only shown into local markets (eg Sydney ppl saw Sydney Kings matches, Brisbane saw Brisbane Bullets matches etc.)?</p>
<p>3) What days/times were games shown at back then?</p>
<p>4) When did FTA no longer televise NBL matches?</p>
<p>5) If you were to schedule the matches, on what days/times would you have them and would you have all of them on FTA?</p>
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		<title>By: Greg</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-330</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Mon, 07 Apr 2008 02:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-330</guid>
		<description>Wow ... so pleased to have stumbled across this conversation.

I used to be a massive NBL fan, but have not made it to a game for about five years.  The last game I went to was a Melbourne Tigers game at Rod Laver arena ... lucky to be 10% full!  There was zero atmosphere, and way too much cheese for anyone to be able to enjoy the game ... too much music, t-shirt giveaways, over-loud court announcements, etc, etc.  At the time I though that it was so hard to focus on the actual game that was happening at the time, no one could actaully come away and say that they enjoyed the match.

The problem (I thought) was that the the home club (or the league) did not believe in their product, and they had to over-sell it with all of the other distractions!  I would rather go and see my local BigV team, where I can focus on the game and the match-ups, and I&#039;m sure other basketball fans would say the same.

Sure ... have all of the &quot;entertainment&quot; aspects during the breaks and timeouts, but if the product is good enough, which it clearly is, let it stand alone and sell itself.

Okay, so I also think there are too many teams ... Singapore in particular ... what was the NBL thinking?  I like the idea of one or two teams per town maximum, to improve the quality and build some long-term rivalries.  And I love the idea mentioned above of linking each team with a state-level &quot;farm&quot; team, to build roster strength, and provide a pathway into the NBL.

Crazy Idea #1: Any chance of an NBA team doing a pre-season here to increase awareness and create a buzz?  Maybe a practice game against some sort of all-star team over their off season?

I would love to see the NBL back on the main pages of sporting news, and am happy to contribute opinions if needed.  I love hoops, and hope that my little boy will someday grow to love the game too.  The game is beautiful ... let it grow and exist without some of the unnecessary hoopla!

Greg
gregmond@yahoo.com</description>
		<content:encoded><![CDATA[<p>Wow &#8230; so pleased to have stumbled across this conversation.</p>
<p>I used to be a massive NBL fan, but have not made it to a game for about five years.  The last game I went to was a Melbourne Tigers game at Rod Laver arena &#8230; lucky to be 10% full!  There was zero atmosphere, and way too much cheese for anyone to be able to enjoy the game &#8230; too much music, t-shirt giveaways, over-loud court announcements, etc, etc.  At the time I though that it was so hard to focus on the actual game that was happening at the time, no one could actaully come away and say that they enjoyed the match.</p>
<p>The problem (I thought) was that the the home club (or the league) did not believe in their product, and they had to over-sell it with all of the other distractions!  I would rather go and see my local BigV team, where I can focus on the game and the match-ups, and I&#8217;m sure other basketball fans would say the same.</p>
<p>Sure &#8230; have all of the &#8220;entertainment&#8221; aspects during the breaks and timeouts, but if the product is good enough, which it clearly is, let it stand alone and sell itself.</p>
<p>Okay, so I also think there are too many teams &#8230; Singapore in particular &#8230; what was the NBL thinking?  I like the idea of one or two teams per town maximum, to improve the quality and build some long-term rivalries.  And I love the idea mentioned above of linking each team with a state-level &#8220;farm&#8221; team, to build roster strength, and provide a pathway into the NBL.</p>
<p>Crazy Idea #1: Any chance of an NBA team doing a pre-season here to increase awareness and create a buzz?  Maybe a practice game against some sort of all-star team over their off season?</p>
<p>I would love to see the NBL back on the main pages of sporting news, and am happy to contribute opinions if needed.  I love hoops, and hope that my little boy will someday grow to love the game too.  The game is beautiful &#8230; let it grow and exist without some of the unnecessary hoopla!</p>
<p>Greg<br />
<a href="mailto:gregmond@yahoo.com">gregmond@yahoo.com</a></p>
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		<title>By: Dan</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-320</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Thu, 03 Apr 2008 06:10:36 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-320</guid>
		<description>Maybe even getting European Superstars like Papaloukas, Jasikevicius or Gurovic on short-terms contracts here can appeal to some ethnic groups, who are mainly from soccer backgrounds and you just need to look at Melbourne Victory and what guys like Archie Thompson and Fred have created for them. New fans and educating more people to the game.

Basketball Australia desperately need another &quot;Team USA Olympic 2000 warm-up or 80&#039;s USSR&quot; match series. Bringing Greece for example in a international period to Melbourne will create an atmosphere that will kick the NBL up the bottom. Or even China, as Australia has a large Asian population.</description>
		<content:encoded><![CDATA[<p>Maybe even getting European Superstars like Papaloukas, Jasikevicius or Gurovic on short-terms contracts here can appeal to some ethnic groups, who are mainly from soccer backgrounds and you just need to look at Melbourne Victory and what guys like Archie Thompson and Fred have created for them. New fans and educating more people to the game.</p>
<p>Basketball Australia desperately need another &#8220;Team USA Olympic 2000 warm-up or 80&#8217;s USSR&#8221; match series. Bringing Greece for example in a international period to Melbourne will create an atmosphere that will kick the NBL up the bottom. Or even China, as Australia has a large Asian population.</p>
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		<title>By: live footy tv</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-288</link>
		<dc:creator>live footy tv</dc:creator>
		<pubDate>Thu, 27 Mar 2008 05:09:04 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-288</guid>
		<description>[...] once ?? at the Footy Art Show. He was still a man whose life was built on ...www.realfooty.com.auReviving A Brand - The ABC??S Of The NBL.Reviving A Brand - The ABC??S Of The NBL. Pete Williams **Edited March 11** - Comments have now been [...]</description>
		<content:encoded><![CDATA[<p>[...] once ?? at the Footy Art Show. He was still a man whose life was built on &#8230;www.realfooty.com.auReviving A Brand &#8211; The ABC??S Of The NBL.Reviving A Brand &#8211; The ABC??S Of The NBL. Pete Williams **Edited March 11** &#8211; Comments have now been [...]</p>
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		<title>By: Mike D</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-252</link>
		<dc:creator>Mike D</dc:creator>
		<pubDate>Sat, 22 Mar 2008 03:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-252</guid>
		<description>VERY good article, much better than my attempt to solve the NBL&#039;s problems (http://aussiesportsrant.blogspot.com/). You have identified some areas which the NBL definitely need to improve in. Personally I would love to see an A-League-style centralized marketing plan for the league and clubs.

You mentioned how NBA players blog through the NBA website. There are NBL player blogs out there (http://jronfire.blogspot.com/) but these are not tied into the NBL website, which is an opportunity.

Anyway, good luck getting on one of the boards - basketball needs thinkers like yourself!</description>
		<content:encoded><![CDATA[<p>VERY good article, much better than my attempt to solve the NBL&#8217;s problems (<a href="http://aussiesportsrant.blogspot.com/">http://aussiesportsrant.blogspot.com/</a>). You have identified some areas which the NBL definitely need to improve in. Personally I would love to see an A-League-style centralized marketing plan for the league and clubs.</p>
<p>You mentioned how NBA players blog through the NBA website. There are NBL player blogs out there (<a href="http://jronfire.blogspot.com/">http://jronfire.blogspot.com/</a>) but these are not tied into the NBL website, which is an opportunity.</p>
<p>Anyway, good luck getting on one of the boards &#8211; basketball needs thinkers like yourself!</p>
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		<title>By: Sandi</title>
		<link>http://www.preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/comment-page-1/#comment-248</link>
		<dc:creator>Sandi</dc:creator>
		<pubDate>Fri, 21 Mar 2008 04:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://preneurmarketing.com/?p=174#comment-248</guid>
		<description>Does anyone think they should add an NBL media award for &#039;Best Online Contribution&#039; ? 

http://nbl.com.au/default.aspx?s=newsdisplay&amp;id=74669</description>
		<content:encoded><![CDATA[<p>Does anyone think they should add an NBL media award for &#8216;Best Online Contribution&#8217; ? </p>
<p><a href="http://nbl.com.au/default.aspx?s=newsdisplay&amp;id=74669">http://nbl.com.au/default.aspx?s=newsdisplay&amp;id=74669</a></p>
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