The Tao of Starbucks [Video of the Week]
Today’s youTube video is of Bryant Simon, Professor of History and Director of the American Studies Program at Temple University. In this speech from the Taste3 Conference, he discuss’ his study of how the desires of daily life are revealed from the comfy coaches of Starbucks.
This is not, however, just a study of just Starbucks, but an exploration of American life both in the states
and abroad in the 21st Century. His research explores the very desires of daily life as they are revealed on the comfy coaches and in the drive-thru of Starbucks. As he looks at what it means to consume Starbucks, he also investigates what Starbucks consumes of us – our labor, our landscapes, and our politics.
One of the comments on YouTube hit the nail on the head: “I often share with my clients that Starbucks is a marketing company that happens to sell coffee to support its machine. This paradigm, this way of doing business is what separates those businesses that completely diminate versus those that exist.”
Technorati Tags: Starbucks, Coffee, Bryant Simon, Bryant, Simon, Temple University, Taste3, Conference, Marketing, Culture, Business, Pete-Williams, Pete, Willams, Preneur
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December 10th, 2007 at 12:15 pm
[…] Genova wrote an interesting post today on The Tao of Starbucks [Video of the Week]Here’s a quick […]
December 21st, 2007 at 3:29 am
Pete, thanks for sharing. A very informative look at the social influence on today’s society. Starbucks marketing techniques are on the cutting edge of business branding and concept marketing.
December 21st, 2007 at 5:52 am
Thanks for that one.
Bryant Simon’s analysis is spot on!
Now I know Exactly why I have never liked Starbucks the place.
Also why their coffee makes me real itchy.
I do like the free wifi and of course, I recognize that the marketing is superb.
December 22nd, 2007 at 5:25 am
John, George..
No sweat, this is what the blog’s for…
I am not a coffee drinker myself, but I do enjoy the wifi they offer aswell…
Pete
p.s. there are some more cool videos coming soon.
December 27th, 2007 at 2:50 am
That was great! So on the mark. I always said I never liked Starbucks coffee because it tastes bad. I always said it was too strong and tasted like rocket fuel. Come to find out they put twice the cafine in! What a bunch of pushers! They’re no better than the cigarette companies.
December 27th, 2007 at 11:54 am
[…] John Moore over at Brand Autopsy says regarding the brand phenomenon known as Starbucks “…(They) never sought to create a brand. The company was too busy being a business than […]