Today’s youTube video is of Bryant Simon, Professor of History and Director of the American Studies Program at Temple University. In this speech from the Taste3 Conference, he discuss’ his study of how the desires of daily life are revealed from the comfy coaches of Starbucks.

This is not, however, just a study of just Starbucks, but an exploration of American life both in the states
and abroad in the 21st Century. His research explores the very desires of daily life as they are revealed on the comfy coaches and in the drive-thru of Starbucks. As he looks at what it means to consume Starbucks, he also investigates what Starbucks consumes of us our labor, our landscapes, and our politics.

One of the comments on YouTube hit the nail on the head: “I often share with my clients that Starbucks is a marketing company that happens to sell coffee to support its machine. This paradigm, this way of doing business is what separates those businesses that completely diminate versus those that exist.”

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