In his book The Boron Letters, Gary Halbert writes about one of the lessons he teaches on selling. He asks his students, “If you and I both owned a hamburger stand and we were in a contest to sell the most hamburgers, what advantages would you most like to have on your side?”

The answers are predictable – the best meat, the best location, the lowest prices. Gary tells his students they can have all these advantages, but the advantage he wants will ensure that he whips the pants off them. What does he want? A starving crowd.

If you are looking for a new idea to start a business, ask yourself this simple question:what product or service will give me a starving crowd? Your aim as an entrepreneur should be to develop a product or service that people want. Success and profits will come much more easily if you leverage an existing demand, rather than trying to sell something that people aren’t interested in.

You must go fishing where the fish are. Develop a product for profitability. The best way to develop a venture is to find a market with money that has an unfilled need, then create a product or service that fills that needs gap. One of my favourite examples is also incredibly simple: the hammer. You wouldn’t give a hammer a second thought today, but imagine what a revolution it was when it was invented. Imagine how much easier it became to join two pieces of wood together or hang a picture on a wall. These are the specific uses that a hammer is designed for. Without these a hammer is useless, and it came about because somebody asked, “What would be an easier way to hang a picture on a wall?”

What can you come up with that fills a specific need?

HEY, did you know i’m running a contest while I am away…

Firstly, here is what is up for grabs…

• A signed copy of my book, which these excerpts come from – ‘How To Turn Your Million Dollar Idea Into A Reality’ [valued at AU$29.95]
• Unleashing The Power Of Publicity Audio CD – Interview with Pete Williams & Dale Beaumont [valued at AU$27.95]
• Business Essentials Audio CD – Interview with Pete Williams (May 07) [valued at AU$27.95]
• Why We Want You To Be Rich Book – Robert Kiyosaki & Donal Trump [valued at AU$29.95]
• and… A Hand Crafted Pen Crafted From The Authentic Timber of the Melbourne Cricket Ground[valued at AU$189.95
• Total Value: AU$ 305.75

There are two prize packs to be won.

To Enter:

1. Post a 'review' of one of these book excert posts, on your blog, with a link back to the relevant post on my blog. Does that make sense ? I'll see the link or the trackback.

2. Include an email address in your post unless your whois information is correct.

3. Promise to give a review of the entire book on your blog once you have received it and read it.

4. I'll randonly draw the 2 winners when I get back after April 18 2008.

It's that easy!

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