In years gone by, it was a struggle to get businesses to start advertising on the Internet. Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure. Talk about digital marketing methods such as pay-per-click, search engine optimization, and email [...]
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The Problem With Self Evident Marketing
This post is nothing more than a rant…… a rant about ethics, a rant about gurus and a rant regarding congruency. There are a lot of people out there peddling their ‘marketing advice’ and the only real substance they have to their credibility, is the fact they where able to sell you. “Well you found [...]
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AdPack iPhone App
You’ll Never Be Stuck Developing Ideas To Promote Your Business Again. The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas. The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today’s business – techniques that many small, local and national businesses use [...]
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Forget Email – Offline AutoResponders Is Where It’s At In 2010…
Not sure about you, but I use a tonne of email auto-responders in all my companies – and not just the online businesses. The sequential, set & forget marketing from the email auto-responders are killing it for my biggest real world company Infiniti Telecommunications. See, I’ve been looking for a way to implement the same automated [...]
Where are they looking ?
The old adage of ‘be (read: advertise) where your customers are’ simply doesn’t cut it any more. It’s all about going where your customers are looking; NOT where they are… Yeah, customers are on Facebook and Twitter, but that’s not where they are looking. Marketing and advertising on social media sites is, in most cases, as effective [...]
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