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	<title>Preneur Marketing Blog - Pete Williams &#124; Author Entrepreneur &#187; Advertising</title>
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	<description>The Blog of Entrepreneur Pete Williams</description>
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		<title>Going Analogue – Three Reasons Why You Should Be Advertising Offline</title>
		<link>http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/</link>
		<comments>http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 03:07:37 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Offline Marketing]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/?p=1633</guid>
		<description><![CDATA[In years gone by, it was a struggle to get businesses to start advertising on the Internet.  Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure.  Talk about digital marketing methods such as pay-per-click, search engine optimization, and email [...]<p><a href="http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/">Going Analogue – Three Reasons Why You Should Be Advertising Offline</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/">Going Analogue – Three Reasons Why You Should Be Advertising Offline</a></p>
]]></description>
				<content:encoded><![CDATA[<p><strong>In years gone by, it was a struggle to get businesses to start advertising on the Internet.  Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure.  Talk about digital marketing methods such as pay-per-click, search engine optimization, and email campaigns, and it was like you were talking a foreign language.  But these days, the problem is quite the opposite . . . .</strong></p>
<p>We’re now witnessing an age where an entire generation of flourishing businesses came into existence online, built a customer base entirely through Internet marketing, and have never known anything else.  Although I applaud their success, I’m also aware that they’re missing out on a huge opportunity to greatly <a href="http://www.GoingAnalogue.com" target="_blank">increase their marketing reach</a>.</p>
<p>Part of the problem stems from the fact that online marketing is all these businesses have ever known, and there is a perfectly understandable reluctance to try something new.  The larger issue is that offline marketing is seen by many as a backward step.  It’s almost as if advertising that doesn’t involve a computer or mobile phone screen is perceived as old-fashioned, dated, and a futile attempt to reach a diminishing audience.</p>
<p>This kind of thinking, whether conscious or otherwise, is deeply flawed.  It’s true that, as a species, we’re spending increasing amounts of time online; but the vast majority of people are still spending the bulk of their time on activities that don’t involve the Internet.  Newspapers, magazines, television, radio, public transport, advertising boards, and direct mail, all provide <a href="http://www.GoingAnalogue.com" target="_blank">marketing opportunities</a> that cannot be reached via an Ethernet cable.</p>
<p>It’s also important to realize that, just because someone uses the Internet regularly, doesn’t mean that online advertising is the best way to reach them.  My fiancée, for example, visits Facebook on an hourly basis, but rarely uses the Internet for anything else.  All the pay-per-click and search engine optimization in the world isn’t going to get her attention; in fact, unless you’re spending lots of money on Facebook advertising, you’ve got virtually no chance.</p>
<p>My fiancée is not unique in her online activity.  There are millions of people who go online every day to tweet, update their Facebook status, check their emails, and little else.  Take a moment to pause and think about what that means.  There is a huge group of people out there, with easy Internet access, but who have little or no chance of being reached by your marketing message.</p>
<p>If that wasn’t motive enough to start exploring the offline marketing avenues, here are three more very good reasons why you should be “<a href="http://www.GoingAnalogue.com" target="_blank">Going Analogue</a>:”</p>
<p><strong>1)  More Traffic . . . Better Conversions</strong></p>
<p>It goes without saying that if you advertise in magazines and publish articles in newspapers you’re going to generate traffic; but you’re also going to see a boost in your conversion rates.  The core reason for this is the trust that is generated by <a href="http://www.GoingAnalogue.com" target="_blank">offline advertising</a>.  The Web is still seen as a place where any two-bit business, not to mention myriads of scammers, can market their wares.  By contrast, offline advertising is seen as something that is only within the budget of established businesses (even though the costs are often far lower than most would imagine).  Additionally, if a person likes and trusts the magazine or newspaper within which they’ve seen your advert, you’re effectively receiving an implied endorsement that is going to impact the way in which your website is perceived.</p>
<p>Another residual effect of <a href="http://goinganalogue.com/" target="_blank">advertising in offline</a> media is that you’re then in a position to add “As seen in . . .” labels to your website.  This will have a measurable effect on your conversion rates.</p>
<p><strong>2)  Become a Market Leader</strong></p>
<p>Anyone can publish a blog and dress it up in fancy graphics; but it takes a real expert to be featured in a newspaper, or interviewed on the radio.  There is a company in the UK that does virtually no traditional advertising, but their Managing Director writes for several publications, including a column in a national newspaper.  This media presence, along with word-of-mouth recommendations, has made them the leading provider in their industry with over 25,000 clients.</p>
<p>What most don’t realize is that muscling your way into established <a href="http://www.GoingAnalogue.com" target="_blank">offline media channels</a> is easier than it appears.  Producing a constant stream of fresh, original content is a challenge that all radio stations, television channels, and publications face; so if you have expertise in a particular area and are willing to write articles or be interviewed, then you could be exactly what editors and content directors are looking for.  Get your name out there and make it known that you’re available.  If you can own this space, then people will visit your website already confident that you’re an expert and a market leader.</p>
<p><strong>3)  A New Experience</strong></p>
<p>Hardcore Web surfers have experienced pretty much every imaginable online advertising technique.  Video marketing, autoresponders, upsells, and one-time offers, have become so passé that Internet marketers have to keep coming up with new twists to maintain worthwhile conversion rates.  You can sidestep this problem by <a href="http://goinganalogue.com/" target="_blank">using offline marketing</a> to attract visitors that have Internet access, but have little or no experience with the aforementioned advertising methods.  Attract new visitors using offline advertising and you’ll find that these individuals are far more receptive to your sales funnels.</p>
<p>None of the above is intended to dissuade you from making full use of online marketing.  In terms of speed and cost, the Internet is still a superb way to advertise your products and services.  The purpose of this article is to convince you to “Go Analogue” and discover (or rediscover) the range of fantastic options that exist for you to promote your business.  The most successful businesses brand themselves right across the digital and analogue world, combining the two for maximum effect.  I urge you to join them.</p>
<p>For more information about &#8216;Going Analogue: Offline Marketing in an Online World,&#8217; check out: <strong><a href="http://www.GoingAnalogue.com" target="_blank">www.GoingAnalogue.com</a></strong>.</p>
<p><a href="http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/">Going Analogue – Three Reasons Why You Should Be Advertising Offline</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/going-analogue-%e2%80%93-three-reasons-why-you-should-be-advertising-offline/">Going Analogue – Three Reasons Why You Should Be Advertising Offline</a></p>
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		<title>The Problem With Self Evident Marketing</title>
		<link>http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/</link>
		<comments>http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/#comments</comments>
		<pubDate>Fri, 06 May 2011 00:36:49 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[gurus]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/?p=948</guid>
		<description><![CDATA[This post is nothing more than a rant…… a rant about ethics, a rant about gurus and a rant regarding congruency. There are a lot of people out there peddling their ‘marketing advice’ and the only real substance they have to their credibility, is the fact they where able to sell you. “Well you found [...]<p><a href="http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/">The Problem With Self Evident Marketing</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/">The Problem With Self Evident Marketing</a></p>
]]></description>
				<content:encoded><![CDATA[<p>This post is nothing more than a rant…<br />… a rant about ethics, a rant about gurus and a rant regarding congruency.</p>
<p>There are a lot of people out there peddling their <a href="http://www.warriorforum.com/warrior-special-offers-forum/">‘marketing advice’</a> and the only real substance they have to their credibility, is the fact they where able to sell you.</p>
<p><em>“Well you found out about me, so I must be good at lead generation (and marketing) … so buy my shit.&#8221;</em></p>
<p>And as true and self evident of a statement as that is &#8230; is it really congruent with the type of expert, advisor or mentor you want  (or want to be)?</p>
<p><em>If you’re an “online marketer” then find someone who has sold real stuff, to real people online.</em></p>
<p><em>If you’re a small “real world” business, find someone who marketed (successfully) a “real world business”</em></p>
<p><em>If you&#8217;re looking for a business coach, make sure they have run multiple businesses (successfully), and not just bought a franchise</em></p>
<hr width="50%"/>
<p>Don&#8217;t get me wrong, I really do encourage people to do a &#8216;Marketing Apprenticeship&#8217; <sup id="fnref:1"><a href="#fn:1" rel="footnote">1</a></sup></p>
<blockquote>
<p>Go out and &#8216;learn by doing&#8221; &#8211; Find a small business who needs traffic, and work on their Google Places listing /// Help a friend raise some awareness for their new book with some SEO /// Help get donations for the local animal hospital via Facebook or Publicity.</p>
</blockquote>
<p>BUT the idea of an Apprenticeship is that</p>
<ul>
<li>Every party involved knows you are still learning</li>
<li>Your compensation level is linked with the point above</li>
<li>You don&#8217;t position yourself as a guru </li>
<li><i>Did I mention an apprentice is still learning and not paid like a pro.</i></li>
</ul>
<p>Just don&#8217;t start selling your advice, until you&#8217;ve got some actual real-world runs on the board.</p>
<hr width="50%"/>
<p>Just because you&#8217;ve made some money in the stock market, doesn&#8217;t allow you to become a broker.</p>
<p>Just because you helped your niece with her long division, doesn&#8217;t mean you get to teach astro physics.</p>
<p>Just because you&#8217;ve built your Ikea TV stand, doesn&#8217;t make you a site manager on a  Trumps next 80 floor skyscraper.</p>
<p>Just because you put a Wiggle Band-Aid on your 4year olds knee after soccer, doesn&#8217;t give you the right to oversee a triple-by-pass.</p>
<p>&#8230; all these professions require accreditation before you can educate others.</p>
<p>But when it comes to marketing and general business building advice, it seems everyone and their VA Ghostwriter can bottle something up and charge an arm and a leg.</p>
<hr width="50%"/>
<p>When my first book was released, my good friend, mentor and best-selling author Steve McKnight gave me a piece of advise that continues to resinate (and drive me)</p>
<blockquote>
<p>OK, so you&#8217;ve done it for yourself&#8230; but you have to do it for others now.</p>
</blockquote>
<p>I had to go out and prove that what I&#8217;d done was replicable.</p>
<p>Until you get testimonials, case-studies and a track record of others implementing your processes, system and frameworks &#8211; you&#8217;re just lucky.</p>
<p>And it&#8217;s in these third party endorsements and successful &#8220;students&#8221; that your tribe will be born.</p>
<p>But, there is no congruency or ethics in charging others a fortune, while you get that track record.</p>
<hr width="50%"/>
<p>Hang on a second</p>
<blockquote>
<p>They say<sup id="fnref:1"><a href="#fn:1" rel="footnote">1</a></sup>; Teaching is the best way to learn</p>
</blockquote>
<p>Does this age-old adage contradict everything I&#8217;ve just said ?</p>
<p>Well yes and no&#8230;</p>
<p>I agree that as I&#8217;ve (sporadically) written this blog and given numerous public presentations at no charge I&#8217;ve been able to refine my own thinking, mould my frameworks and improve on my ideas.</p>
<p>So with a resounding yes, the best way to learn is to teach.</p>
<p>.. but this &#8220;<strong>learning disguised  teaching</strong>&#8221; shouldn&#8217;t have a price tag.</p>
<p>It should be given away in the form of stories, opinions, case-studies, test results, podcasts, presentation and blog posts.</p>
<p>Let these disguised teachings, build an audience, develop testimonials and third-party endorsements.</p>
<p>&#8230; and from that you can build a proven platform you can sell.</p>
<hr width="50%"/>
<p>Have I personally been consistent with this philosophy ?</p>
<p>I hope so, but in hindsight properly not&#8230;  like everyone I&#8217;ve slipped off the apple cart a few times. <i>(and that&#8217;s just part of learning too)</i></p>
<p>I do know marketing, lead generation and conversion though. I&#8217;ve sold millions in everything; from sports memorabilia, to B2B products, to a range of tangible consumer goods and a full gamut of service offerings.</p>
<p>&#8230; and the latest intangible? AIR<sup id="fnref:2"><a href="#fn:2" rel="footnote">2</a></sup>.</p>
<p>And that&#8217;s where I attempt to focus my &#8220;advice&#8221; &#038; teaching&#8221; (read: sharing of experience)</p>
<p>I do my best to try and limit my writing + speaking on topics such as financial management, HR and the legalities of business &#8211; because I haven&#8217;t come close to mastering those things yet.</p>
<p>&#8230; and when/if I do, I try as best I can to frame those as opinion pieces; just like this post you&#8217;re reading now&#8230;.</p>
<p><em>Because I know and admit, I&#8217;m still in my apprenticeship in those areas of business</em></p>
<div class="footnotes">
<hr />
<ol>
<li id="fn:1">
<p>Who are this &#8216;they&#8217; that everyone talks about? &#8220;They&#8221; say you can&#8217;t do this&#8230; &#8220;They&#8221; say you can&#8217;t do that&#8230;&#160;<a href="#fnref:1" rev="footnote">&#8617;</a></p>
</li>
<li id="fn:2">
<p> <a href="http://Yonderr.com.au">Yonderr.com.au</a> Do you want to feel less like a climate criminal and more like a planet saving super hero? Of course you do. And that&#8217;s why Yonderr is coming. Yonder is a happy place where you can reduce your environmental footprint through buying carbon credits. No guilt trip, no confusing jargon. Just carbon credits that are accredited and squeaky clean.&#160;<a href="#fnref:2" rev="footnote">&#8617;</a></p>
</li>
</ol>
</div>
<p><a href="http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/">The Problem With Self Evident Marketing</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/the-problem-with-self-evident-marketing/">The Problem With Self Evident Marketing</a></p>
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		<title>AdPack iPhone App</title>
		<link>http://www.preneurmarketing.com/advertising/adpack-iphone-app/</link>
		<comments>http://www.preneurmarketing.com/advertising/adpack-iphone-app/#comments</comments>
		<pubDate>Wed, 12 May 2010 22:02:10 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cool Applications]]></category>
		<category><![CDATA[Pete's Projects]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/?p=470</guid>
		<description><![CDATA[You&#8217;ll Never Be Stuck Developing Ideas To Promote Your Business Again. The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas. The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today&#8217;s business &#8211; techniques that many small, local and national businesses use [...]<p><a href="http://www.preneurmarketing.com/advertising/adpack-iphone-app/">AdPack iPhone App</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/adpack-iphone-app/">AdPack iPhone App</a></p>
]]></description>
				<content:encoded><![CDATA[<p>You&#8217;ll Never Be Stuck Developing Ideas To Promote Your Business Again.</p>
<p>The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas.</p>
<p>The cards contain proven techniques <a href="http://www.preneurmarketing.com/wp-content/IMG_0310.png"><img class="alignright size-medium wp-image-473" title="AdPack HomeScreen" src="http://www.preneurmarketing.com/wp-content/IMG_0310-300x200.png" alt="AdPack HomeScreen" width="300" height="200" /></a>including pros, cons and suggestions that are current and relevant in today&#8217;s business &#8211; techniques that many small, local and national businesses use successfully every day.</p>
<p>Simply <strong>click START</strong> and you&#8217;ll be presented with three AdPack strategy cards that makes brainstorming ideas for advertising easy, quick and fun. Double click on the card to get more details on that technique.</p>
<p>Just shake your iPhone to be presented with new combinations; Ideas you may never have contemplated. Ideas that will set you apart from your competitors. Ideas that will increase your sales and generate more profit.</p>
<p><a href="http://www.preneurmarketing.com/wp-content/IMG_0314.png"><img class="alignright size-medium wp-image-473" title="AdPack Screen Shot" src="http://www.preneurmarketing.com/wp-content/IMG_0314-300x200.png" alt="AdPack Screen Shot" width="300" height="200" /></a>The 150 &#8220;trigger cards&#8221; are divided into three sections &#8211; Media, Offer and Power Words.</p>
<p>The Media Cards show you what vehicles you can use to promote your business. Just tap on the card and you&#8217;ll find valuable pros, cons, hints and tips to get the most out of each media.</p>
<p>The Offer Cards help you develop powerful offers to draw people into your business.</p>
<p>And the Power Word Cards are 50 of the most powerful words in marketing when used in a headline or body text.</p>
<p><strong>There is no other product on the market (let alone as an iPhone app you can have with you at all times) that helps you develop fast, cost effective advertising and marketing solutions like AdPack.</strong></p>
<p><a href="http://www.preneurmarketing.com/advertising/adpack-iphone-app/">AdPack iPhone App</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/adpack-iphone-app/">AdPack iPhone App</a></p>
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		<title>Forget Email &#8211; Offline AutoResponders Is Where It&#8217;s At In 2010&#8230;</title>
		<link>http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/</link>
		<comments>http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 21:39:23 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[postcard]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/</guid>
		<description><![CDATA[Not sure about you, but I use a tonne of email auto-responders in all my companies &#8211; and not just the online businesses. The sequential, set &#38; forget marketing from the email auto-responders are killing it for my biggest real world company Infiniti Telecommunications. See, I&#8217;ve been looking for a way to implement the same automated [...]<p><a href="http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/">Forget Email &#8211; Offline AutoResponders Is Where It&#8217;s At In 2010&#8230;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/">Forget Email &#8211; Offline AutoResponders Is Where It&#8217;s At In 2010&#8230;</a></p>
]]></description>
				<content:encoded><![CDATA[<p>Not sure about you, but I use a tonne of email auto-responders in all my companies &#8211; and not just the online businesses. The sequential, set &amp; forget marketing from the email auto-responders are killing it for my biggest real world company <a href="http://www.InfinitiTelecommunications.com.au">Infiniti Telecommunications</a>.</p>
<p>See, I&#8217;ve been looking for a way to implement the same <em>automated follow-up marketing offline via direct mail</em> for about a year, and not a single direct mail print company (in Australia or USA) offered a solution. They all offered the ability to do a mail merge (variable data) print run, if I wanted to arrange a once off promotion, but nothing that even resembled an automated follow up sequence of post-cards and/or greeting cards.</p>
<p><img src="http://www.preneurmarketing.com/wp-content/2907737073_5de65cfba2.jpg" alt="" width="50%" height="50%" align="right" hspace="+5" />Anyway, a friend &#8216;pitched&#8217; a card sending business model to me over a year ago, which I completely blew off. It was an <a href="http://en.wikipedia.org/wiki/Multi-level_marketing">MLM business-model</a> and he used the standard network marketing pitch as well &#8211; I had too many other projects on the go, didn&#8217;t want another income opportunity chewing up my time, and felt that I&#8217;d have to sell &#8220;snake oil&#8221;.</p>
<p>BUT, then after helping him out in a completely unrelated area, I got one of these cards as a small thank-you note&#8230; and the thing that stood out for me was:</p>
<p><em>The cards (and envelope) were printed in his own Handwriting &#8211; With a Local Postage Stamp !!</em></p>
<p>Yep, the platform they use to print these cards allows customers to fill out a form and have their handwriting uploaded as a custom font &#8212; blew my mind ! Just imagine how high the &#8216;open rates&#8217; of these cards are &#8211; 98%+ ? <em>(Puts the open rates of even the best email copywriters to shame.) </em></p>
<p>So, after a quick conversation I also learned that the platform allows clients all over the world, to not only send out single cards, bulk mailings, birthday/anniversary cards on pre-set date (which is cool in itself) &#8230;</p>
<p>BUT you can set-up an auto-responders style sequence, where clients can get a &#8216;thank you for buying&#8217; postcard immediately, 17 days later a &#8216;hope it&#8217;s all going well&#8217; two-fold card, then a &#8216;it&#8217;s probably time for a refill&#8217; postcard 45 days later etc etc etc.</p>
<p>As I talk about in the &#8216;Preneur Hierarchy&#8217; section of the book, the easiest people sell to are your existing customers, right ? Well, this is that follow-up, stay-in-touch, up-sell, back-end real-world marketing program on auto-pilot.</p>
<p>The thing that really annoys me, is they don&#8217;t really &#8216;pitch&#8217; the auto-responder feature of their service &#8211; They are more focused on people sending one-off thank you cards to friends and family.</p>
<p>The other amazing thing is that it costs a lot less than $1 per card&#8230; and that includes postage!! (You won&#8217;t find hallmark anywhere near that price &#8211; and the quality is identical to me).</p>
<p>There library has over 10,000 card designs, but you can obviously upload your own designs (in under 2mins) for custom promotional mailings.</p>
<p>This is one of the best direct response marketing services I&#8217;ve ever seen&#8230;</p>
<p>Now regarding, the often dirty term &#8216;Multi-Level Marketing&#8217; &#8211; Firstly, let me say:</p>
<p>You can become a customer of their service WITHOUT joining the MLM structure.</p>
<p>I wanted to make this clear again, because I am not trying to pitch you on &#8216;joining my downline&#8217;, I really do believe the direct marketing service they offer is a powerful one.</p>
<p>If you want to also have a opportunity to make some (good) coin along the way, great&#8230; They offer some very healthy sign-up commissions, plus a (residual income) $% of every card printed and sent from people (customers) in your downline. But, that side of things is all explained on a video over at <a href="http://bit.ly/7DayCardTrial">their site</a>.</p>
<p>Either way, <em>I really encourage you to check out their direct mail services</em>.</p>
<p>I&#8217;ve arranged a <em>7 Day Free Tria</em>l, so you can send 2 or 3 one-off cards to friends, customers or even yourself (to see the quality first hand) and trial their direct mail marketing platform.</p>
<p>Just visit <a href="http://bit.ly/7DayCardTrial">http://bit.ly/7DayCardTrial</a>, ignore the crappy site layout, and click the big banner at the top of the page, then follow the simple sign-up process.</p>
<p>If you have any questions at all, feel free to shoot me an email anytime &#8211; I&#8217;d really love your thoughts and feedback.</p>
<p>That link again is <a href="http://bit.ly/7DayCardTrial">http://bit.ly/7DayCardTrial</a></p>
<p>Speak soon.</p>
<p>Pete</p>
<p>P.S. Did I mention that once you&#8217;re a client they upload your <em>OWN friggin handwriting as a font &#8211; and include a couple of signatures too !!!</em></p>
<p>P.P.S. Direct Mail Auto-Responders = No Spam Filters + Really High Open Rates + Less Competition (no one get&#8217;s &#8220;handwritten&#8221; mail anymore, unless it&#8217;s a bill)</p>
<p>P.P.P.S. Go and visit <a href="http://bit.ly/7DayCardTrial">http://bit.ly/7DayCardTrial</a></p>
<p>P.P.P.S. And yes&#8230; given that it&#8217;s an MLM model, when you sign up for an account and implement this offline auto-responder service in your business, I will make a few bucks. But if you join their entrepreneur program I&#8217;m more than happy to &#8216;coach&#8217; and help you grow your MLM business.</p>
<p><a href="http://www.preneurmarketing.com/advertising/forget-email-offline-autoresponders-is-where-its-at/">Forget Email &#8211; Offline AutoResponders Is Where It&#8217;s At In 2010&#8230;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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		<title>Where are they looking ?</title>
		<link>http://www.preneurmarketing.com/advertising/where-are-they-looking/</link>
		<comments>http://www.preneurmarketing.com/advertising/where-are-they-looking/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 20:32:02 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/advertising/where-are-they-looking/</guid>
		<description><![CDATA[The old adage of &#8216;be (read: advertise) where your customers are&#8217; simply doesn&#8217;t cut it any more. It&#8217;s all about going where your customers are looking; NOT where they are&#8230; Yeah, customers are on Facebook and Twitter, but that&#8217;s not where they are looking. Marketing and advertising on social media sites is, in most cases, as effective [...]<p><a href="http://www.preneurmarketing.com/advertising/where-are-they-looking/">Where are they looking ?</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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				<content:encoded><![CDATA[<p>The old adage of &#8216;be <em>(read: advertise)</em> where your customers are&#8217; simply doesn&#8217;t cut it any more.</p>
<p>It&#8217;s all about going where your customers are looking; NOT where they are&#8230;</p>
<p><img class="alignright" style="border: 0pt none;" src="http://www.preneurmarketing.com/wp-content/3398266954_f0cfd1ef20_m.jpg" alt="" width="240" height="163" border="0" /> Yeah, customers are on Facebook and Twitter, but that&#8217;s not where they are looking.</p>
<p>Marketing and advertising on social media sites is, in most cases, as effective as billboard advertising on the freeway.</p>
<p>Just because people are on the freeway (Twitter/Facebook) doesn&#8217;t mean they are actively looking for your products&#8230;</p>
<p>It&#8217;s not about being where they are, it&#8217; about being where they are looking.</p>
<p><a href="http://www.preneurmarketing.com/advertising/where-are-they-looking/">Where are they looking ?</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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		<title>Advertising Ideas That Really Work! [AdPack]</title>
		<link>http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/</link>
		<comments>http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 07:56:34 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cool Applications]]></category>

		<guid isPermaLink="false">http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/</guid>
		<description><![CDATA[Have you ever been frustrated at the amount of money you spend on advertising that just doesn&#8217;t work? Are you stuck for ideas on how to promote your business? With all these questions, does this post sound like an infomercial ? Either way, Adpack is an amazingly simple solution, developed by an Aussie to help [...]<p><a href="http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/">Advertising Ideas That Really Work! [AdPack]</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/">Advertising Ideas That Really Work! [AdPack]</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1459" title="" alt="" src="http://www.preneurmarketing.com/wp-content/buynow2.jpg" width="525" height="140" /></p>
<p>Have you ever been frustrated at the amount of money you spend on advertising that just doesn&#8217;t work?</p>
<p>Are you stuck for ideas on how to promote your business?</p>
<p><em>With all these questions, does this post sound like an infomercial ?</em></p>
<p>Either way, <a href="http://www.adpack.com/?ref=935">Adpack</a> is an amazingly simple solution, developed by an Aussie to help small business owners advertise and promote their business. It&#8217;s and awesome brainstorming tool that I&#8217;ve been using for a few years to generate up to 125,000 ways to successfully promote and market a business fast.</p>
<div id="advertising-ideas-that-really-work-adpack"></div>
<p>As the video points out, <a href="http://www.adpack.com/?ref=935">Adpack</a> is a system of strategy cards that helps you create many successful and exciting advertising campaigns. The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today&#8217;s economy &#8211; techniques that many small, local and national businesses use successfully every day.</p>
<p>How does Adpack work?<br />
<span id="more-291"></span>Adpack is made up of 150 &#8216;trigger&#8217; cards. Each of these cards combine to help you create your own incredible marketing and advertising ideas for your business. Ideas most people wouldn&#8217;t even consider. Ideas that are used successfully by large and small businesses right across the world <strong>- including mine</strong>.</p>
<p>There is no other product on the market that helps you develop fast, cost effective advertising and marketing solutions like Adpack.</p>
<p>Do I need to be familiar with marketing and advertising concepts to use Adpack?</p>
<p>Not at all&#8230;. Anyone can use Adpack regardless of previous advertising experience. That&#8217;s the beauty of Adpack.</p>
<p>What media will Adpack work for?</p>
<p>Adpack incorporates strategies for ALL major media including radio, TV, newspaper billboards and the Internet &#8211; but Adpack does so much more. Adpack helps you develop strategy that incorporates many not-so-obvious areas, such as joint marketing, loyalty programs, seminars, trade exchanges and so on.</p>
<p>Do I need to spend any more money on Adpack after I have bought the package?</p>
<p>No &#8211; There is no forced continuity or anything&#8230; Adpack is fully self contained and has all the material you need to develop your own successful advertising campaigns.</p>
<p>Can I afford it?</p>
<p><img style="border: none; padding: 0;" alt="" src="http://www.breakthrough.com.au/media/AdpackImages/AdPack-Nine-UP-Sample-RGB.jpg" width="50%" height="50%" align="right" hspace="+15" /></p>
<p>AdPack costs less than a 1 or 2 hour coaching session with me, and less than the cost of a &#8216;one-of&#8217; ad in the paper &#8211; but with enormous returns.</p>
<p>It only takes ONE idea to recoup your investment. Adpack gives you 125,000. And it&#8217;s totally RISK FREE. If you don&#8217;t agree within 30 days, just send it back for a full refund.</p>
<p>Who should buy Adpack?</p>
<p>Adpack is ideal for any business that spends money on advertising: business owners, marketing professionals, business coaches, accountants, trainers, teachers and students.</p>
<p>How do I buy Adpack?</p>
<p>Adpack can be purchased online at <a href="http://www.adpack.com/?ref=935">their website</a>.</p>
<p>(Yes, this is an affiliate link, but I only make like $40 per sale, so I ain&#8217;t recommending this for the pesos. If you don&#8217;t want to shout me a drink, you can visit their site at www.adpack.com.)</p>
<p><a href="http://www.preneurmarketing.com/advertising/advertising-ideas-that-really-work-adpack/">Advertising Ideas That Really Work! [AdPack]</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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		<title>Over The Shoulder Marketing [with Brent Hodgson]</title>
		<link>http://www.preneurmarketing.com/advertising/over-the-shoulder-marketing-with-brent-hodgson/</link>
		<comments>http://www.preneurmarketing.com/advertising/over-the-shoulder-marketing-with-brent-hodgson/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 22:50:46 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/?p=166</guid>
		<description><![CDATA[Today&#8217;s post is the sequal to an earlier post I wrote on Creating Authority Online&#8230; which was inspired by a dinner conversation I had this week with Brent Hodgson, and his subsequent blog posts on Over-The-Shoulder Selling and How To Make Money From Twitter Todays post is based on the Robert Cialdini influence principle of [...]<p><a href="http://www.preneurmarketing.com/advertising/over-the-shoulder-marketing-with-brent-hodgson/">Over The Shoulder Marketing [with Brent Hodgson]</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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<td class="dots" valign="top" width="100%"><center>Today&#8217;s post is the sequal to an earlier post I wrote on <a href="http://preneurmarketing.com/?p=164">Creating Authority Online</a>&#8230; which was inspired by a dinner conversation I had this week with Brent Hodgson, and his subsequent blog posts on <a href="http://www.brenthodgson.com/copywriting/over-the-shoulder-selling.php">Over-The-Shoulder Selling</a> and <a href="http://www.brenthodgson.com/twitter/making-money-from-twitter.php">How To Make Money From Twitter</a></center><center></center></td>
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<p><img src="http://preneurmarketing.com/wp-content/173051878_ee4e18d689_m.jpg" alt="Over the shoulder" align="right" hspace="4" /> Todays post is based on the Robert Cialdini influence principle of &#8216;Liking&#8217;&#8230; and the two ways you can look at the factor of &#8216;liking&#8217; when it comes to marketing and selling.</p>
<p><strong>Firstly, </strong>you can say <em>people will buy from people they like</em>. Pretty plain and obvious, it&#8217;s just human nature that people are reluctant to throw money at people they don&#8217;t like.</p>
<p>There really isn&#8217;t anything new here&#8230; this principle has been openly discussed for decades. No sane marketer goes around trying to piss their prospects off.. <em>that just ain&#8217;t cricket</em>.</p>
<p>Although, what I am NOT saying is &#8220;try and get everyone to like you&#8221;.. trying to do this is a fast ticket to the insane asylum. Dan Kennedy talks about this principle really well and I will dedicate an entire post to it at some point.. but for now the take away is:</p>
<p><em>&#8220;Try and get your targeted prospects to like you&#8230; and just ignore everyone else&#8230; even Mother Teresa had her haters&#8221;</em></p>
<p><strong>Secondly</strong>, you can look at it from the point of view that if, as a marketer, you can get your prospects to think/believe/feel that they are <em>&#8220;just like you&#8221;</em> it builds a very strong bond that is such a powerful selling tool.</p>
<p><strong>Over-The Shoulder </strong> marketing is not just about letting your prospects look over your shoulder so they develop a liking for you&#8230; It&#8217;s about creating a subconcious connection in the prospects mind that the are JUST LIKE you..</p>
<p>It&#8217;s this take on the &#8216;liking principle&#8217; that forms the foundation of <strong>&#8216;Over-The-Shoulder&#8217;</strong> selling and one reason why <a href="http://www.twitter.com/preneur">Twitter</a> has become such a powerful marketing tool.</p>
<p>Twitter is a great way to really engage your customer in this &#8220;Over the Shoulder&#8221; way.</p>
<p>Some of the greatest over-the-shoulder marketers around are really embracing Twitter to interact with thier herd (read: prospects) but posting what would otherwise be considered the most random collection of tweets (posts on thier twitter feed)&#8230; everything from what they had for breakfast, to what they are doing with their family on the weekend, to what random web-site&#8217;s they&#8217;re visiting.. plus the odd (strategically placed) sales pitch.</p>
<p>By reading the Twitter feed, you are practically reading over their shoulder and getting a glimpse into the persons life.</p>
<p><em>So is are these tweets really that random ? </em></p>
<p>Well, what&#8217;s actually happening in these prospects mind whilst reading these random tweets:</p>
<p><em>&#8220;Look at Scott&#8230; Look at what Scots&#8217;s doing. Aww, Scott&#8217;s with his family! I have a family&#8230; Oh, Scott had to go to the supermarket just like me. Oh wow, Scott has to do the same mundane taks as me&#8230; Cool, Scott likes wearing pink tutoos just like me&#8230; Scott really is so similar to me. Amazing, Scott is making like $100,000 a month doing this internet marketing thing&#8230; Well if Scott is just like me, there is no reasons I couldn&#8217;t do that too&#8230; Maybe i will buy his stuff and be even more like Scott&#8230;.&#8221;</em></p>
<p>It&#8217;s not just about having someone look over your shoulder and exposing your life to the world (although thats why the majority of people twitter) &#8211; it&#8217;s about building a rapport, it about allowing your prospects to get a glimpse into your life and create that &#8220;i&#8217;m just like you bond&#8221;.</p>
<p>As Brent says so elequently&#8230;. It&#8217;s about making yourself similar to other people in your market &#8211; with some of the same struggles, joys and mundane day-to-day life. It&#8217;s &#8216;mirror marketing&#8217; &#8211; allowing people to see themselves in you.</p>
<p>It makes anything you do seem achieveable.</p>
<p>If you&#8217;re a guru, and you&#8217;re like them, your success becomes within their reach. It becomes achieveable.</p>
<p>Pete</p>
<p>P.S. &#8211; If you want to find out what Fleur and I are doing this weekend then subscribe to my <a href="http://www.twitter.com/preneur/">twitter feed here.</a></p>
<p>P.P.S. &#8211; Make sure you check out Brent Hodgsons blog here &#8211; <a href="http://www.brenthodgson.com/">http://www.brenthodgson.com/</a>. He&#8217;s just started blogging again after a little break and he really does know what he&#8217;s talking about.</p>
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<td class="dots" valign="top" width="100%"><center><strong>Over-The-Shoulder Marketing </strong>is not just about letting your prospects look over your shoulder so they develop a liking for you. It&#8217;s about creating a subconcious connection in the prospects mind that the are JUST LIKE you&#8230; It&#8217;s about making yourself appear similar to the people in your market &#8211; with some of the same struggles, joys and mundane day-to-day life. It&#8217;s &#8216;mirror marketing&#8217; &#8211; allowing people to see themselves in you.</center><center></center></td>
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<p>Technorati Tags: <a href="http://technorati.com/tag/over+the+shoulder" rel="tag"> over the shoulder</a>, <a href="http://technorati.com/tag/over" rel="tag"> over</a>, <a href="http://technorati.com/tag/shoulder" rel="tag"> shoulder</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing</a>, <a href="http://technorati.com/tag/over+the+shoulder+marketing" rel="tag"> over the shoulder marketing</a>, <a href="http://technorati.com/tag/over+the+shoulder+selling" rel="tag"> over the shoulder selling</a>, <a href="http://technorati.com/tag/brent+hodgson" rel="tag"> brent hodgson</a>, <a href="http://technorati.com/tag/brent" rel="tag"> brent</a>, <a href="http://technorati.com/tag/hodgson" rel="tag"> hodgson</a>, <a href="http://technorati.com/tag/pete+williams" rel="tag"> pete williams</a>, <a href="http://technorati.com/tag/peter+williams" rel="tag"> peter williams</a>, <a href="http://technorati.com/tag/Robert+Cialdini" rel="tag"> Robert Cialdini</a>, <a href="http://technorati.com/tag/Robert" rel="tag"> Robert</a>, <a href="http://technorati.com/tag/Cialdini" rel="tag"> Cialdini </a></p>
<p><a href="http://www.preneurmarketing.com/advertising/over-the-shoulder-marketing-with-brent-hodgson/">Over The Shoulder Marketing [with Brent Hodgson]</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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		<title>American Idol Marketing Strategy</title>
		<link>http://www.preneurmarketing.com/advertising/american-idol-marketing-strategy/</link>
		<comments>http://www.preneurmarketing.com/advertising/american-idol-marketing-strategy/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 23:16:53 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Offline Marketing]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/?p=156</guid>
		<description><![CDATA[Today&#8217;s post was inspired by Ed Dale&#8230; I first heard Ed talk about &#8216;the american idol&#8217; approach to marketing during last years Thirty Day Challenge and just love the concept&#8230; I am actually working on a series of posts around the topic of &#8216;What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing&#8217;, [...]<p><a href="http://www.preneurmarketing.com/advertising/american-idol-marketing-strategy/">American Idol Marketing Strategy</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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<td class="dots" valign="top" width="100%"><center>Today&#8217;s post was inspired by Ed Dale&#8230; I first heard Ed talk about &#8216;the american idol&#8217; approach to marketing during last years <a href="http://www.ThirtyDayChallenge.com">Thirty Day Challenge</a> and just love the concept&#8230; I am actually working on a series of posts around the topic of <em>&#8216;What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing&#8217;</em>, so keep your eyes peeled for that&#8230; Todays post is simply a teaser &#8211; Consider it a single released prior to the album.</center><center></center></td>
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<p><img src="http://farm3.static.flickr.com/2035/2159310071_b3e5c48990_m.jpg" alt="" align="right" hspace="2" />When people think of the entertainment industry, and in particular the music industry, the first thing that usually comes to mind is the glitz and glamour, pop stars with unheard of fame and more money than they know what to do with. Yet, in spite of that reputation, the entertainment industry for the most part has always used marketing strategies that were just simply the worst to be found in any industry.</p>
<p>It usually worked by having a scout in the employ of the record label go out and frequent clubs where popular local acts would be performing, in the hopes that they would catch sight of up and coming talent that had yet to be discovered by anyone else.</p>
<p>Once an artist was <em>discovered</em> in this manner, the record label would offer them a contract and then work with them, trying to tweak their sound and image to fit what they saw as the current market trends. Once a corporate identity of sorts was established for the artist, the label would then spend outrageous amounts of money on marketing and promoting their album, in the hopes that it would appeal to the public and become a hit.</p>
<p>Of course, many great acts and performers have gotten their big break this way over the years. The system certainly works at least some of the time, and the fact that the record industry is still going strong is proof that when it does work, it tends to work rather well.</p>
<p>Still, with such an approach, it&#8217;s just as likely that the label&#8217;s investments would be sunk into an act that just never goes anywhere and doesn&#8217;t generate a profit. In other words, there was vast room for improvement.</p>
<p><span style="background-color: yellow;">Enter the reality television boom of the late 1990s, and its most identifiable breakout success: <strong>American Idol.</strong> </span></p>
<p>American Idol is not just a successful television show (although it is that), it&#8217;s a total revolution in the way that entertainment marketing is done. You see, like all smart entrepreneurs, the folks behind American Idol have done a complete 180 and made their market research an integral part of their product. Using a wildly popular television show that offers the promise of fame and riches, they bring potential acts to them instead of seeking them out, and then weed through them until a batch of qualified performers are selected for a final showdown.</p>
<p>Each week, one person is eliminated on the television broadcast, based on the number of votes that they receive from the viewers who call in to show their support. This approach is genius in two ways: first, it gives the record labels the opportunity to test the waters with an artist to see if they have the public appeal it takes to succeed without the need to invest much of their own capital upfront, and secondly, they actually make money by doing this, because they charge people to cast their votes and also profit from sponsorship of the television broadcast.</p>
<p>Rarely has there been a more innovative and redefining marketing move than the one put forth by American Idol. There&#8217;s no reason to let them reap all the rewards, though. Their success can be yours as well, if you&#8217;re willing to use a little creativity to apply the &#8216;market-first&#8217; concept of product development to your own business.</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/american" rel="tag"> american</a>, <a href="http://technorati.com/tag/idol" rel="tag"> idol</a>, <a href="http://technorati.com/tag/american+idol" rel="tag"> american idol</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing</a>, <a href="http://technorati.com/tag/pete+williams" rel="tag"> pete williams</a>, <a href="http://technorati.com/tag/pete" rel="tag"> pete</a>, <a href="http://technorati.com/tag/williams" rel="tag"> williams</a>, <a href="http://technorati.com/tag/preneur" rel="tag"> preneur</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing </a></p>
<p><a href="http://www.preneurmarketing.com/advertising/american-idol-marketing-strategy/">American Idol Marketing Strategy</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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		<title>&#8220;It&#8217;s Not What You Say, It&#8217;s What People Hear.&#8221;</title>
		<link>http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/</link>
		<comments>http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 03:42:46 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/?p=157</guid>
		<description><![CDATA[I came across this great quote the other day from, Frank Luntz, an American corporate and political consultant and pollster who has worked most notably with the Republican Party in the United States. Anyway, it got me thinking about its relevance to marketing&#8230; So too often small business owners spend so much time trying to [...]<p><a href="http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/">&#8220;It&#8217;s Not What You Say, It&#8217;s What People Hear.&#8221;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/">&#8220;It&#8217;s Not What You Say, It&#8217;s What People Hear.&#8221;</a></p>
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				<content:encoded><![CDATA[<p>I came across this great quote the other day from, Frank Luntz, an American corporate and political consultant and pollster who has worked most notably with the Republican Party in the United States. </p>
<p>Anyway, it got me thinking about its relevance to marketing&#8230; </p>
<p>So too often small business owners spend so much time trying to scribe the perfect sales pitch, but then simply slap it in a local newspaper with an almost disregard for you will be hearing (reading) it. </p>
<p>It so important to match the message to the market &#8211; someone reading the Chicago Tribune will hear (read) your messages completely differently to someone reading the trade specific journal, and someone searching on Google will hear what you are saying differently again. </p>
<p>What about Madison Avenue style advertising, they type where you create a really clever slogan, tagline or witty statement that you stick on a billboard &#8211; You may be saying some really clever, but is anyone actually listening at 120 Km p/hr.</p>
<p><strong><em>&#8220;It&#8217;s not what you say, it&#8217;s what people hear.&#8221;</em></strong></p>
<p><a href="http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/">&#8220;It&#8217;s Not What You Say, It&#8217;s What People Hear.&#8221;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/its-not-what-you-say-its-what-people-hear/">&#8220;It&#8217;s Not What You Say, It&#8217;s What People Hear.&#8221;</a></p>
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		<title>SEO Guide For Small Business&#8230;</title>
		<link>http://www.preneurmarketing.com/advertising/seo-for-small-business/</link>
		<comments>http://www.preneurmarketing.com/advertising/seo-for-small-business/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 00:43:40 +0000</pubDate>
		<dc:creator>Pete Williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/?p=151</guid>
		<description><![CDATA[Today is the first post in a short introductory series on Search Engine Optimisation (SEO) for Small Business, and why you need to be learning as much about SEO as the Spears family should be learning about contraception&#8230; Enjoy. Like many small business owners, you may not have even heard of SEO before. And yet, [...]<p><a href="http://www.preneurmarketing.com/advertising/seo-for-small-business/">SEO Guide For Small Business&#8230;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
<br>
Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/seo-for-small-business/">SEO Guide For Small Business&#8230;</a></p>
]]></description>
				<content:encoded><![CDATA[<table class="dots" width="99%" cellspacing="2">
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<td class="dots" valign="top" width="100%"><center>Today is the first post in a short introductory series on Search Engine Optimisation (SEO) for Small Business, and why you need to be learning as much about SEO as the Spears family should be learning about contraception&#8230; Enjoy.</center><center></center></td>
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<p><img src="http://farm1.static.flickr.com/53/120414983_71831c0f91_m.jpg" alt="Google" align="right" vspace="4" /> Like many small business owners, you may not have even heard of SEO before. And yet, it is one of the most critical things that you need to understand if you want your website to stand out from the crowd and actually generate positive results for your business.</p>
<p><strong>Just What is SEO?</strong></p>
<p>SEO refers to Search Engine Optimization. And basically, it involves making very subtle changes to your website so that it becomes more attractive to the programs running the net&#8217;s most popular search engines &#8211; Google, MCN, Yahoo etc etc.</p>
<p>If you&#8217;re not convinced that this should matter to you, take note that the majority of all web traffic is generated by just a few major search engines: Yahoo!, MSN, Google, and AskJeeves.</p>
<p><span style="background-color: yellow;">When was the last time you went to the yellow pages to find a business instead of Google? </span> Exactly.</p>
<p>If these search engines can&#8217;t locate your site, then your site cannot be put into their databases. If you aren&#8217;t in their databases, you can&#8217;t turn up during a search.</p>
<p>In other words, you will never reach those people who are out there, <strong>actively looking for your product and services.</strong></p>
<p>This isn&#8217;t just a matter of generating random traffic; it&#8217;s about ensuring that those people who are in the market to buy your products already will be able to find your site when they come looking for it. <span style="background-color: yellow;">If your website is not getting listed on the first page of the Serach Engines Result Pages (SERPs) your business simply doens&#8217;t exist online&#8230;</span></p>
<p><strong>So How Exactly Does SEO Work?</strong></p>
<p>Search engines are constantly looking for ways to improve upon their services; they want to go deeper into the web and return better results to their users&#8230; That&#8217;s their business &#8211; to return (display)the most approprite sites on the internet for the &#8216;search term&#8217; entered by the user.</p>
<p>However, it&#8217;s ultimately computer software that is conducting these searches, not a human being. As such, they&#8217;re prone to error, as I&#8217;m sure you all know by now. The good news is that these programs search for sites in a very predictable and methodical fashion. If you know how they conduct their searches, you can make the changes to your site that you need to (often, just a tweaked word here or there!) to take you from the bottom of the search pile to the top!</p>
<p>Why wouldn&#8217;t you want to be part of this?</p>
<p>In this blog series, we&#8217;re going to cover SEO at a high-level. But before we get into all that, you need to ask yourself if SEO is what you&#8217;re looking for&#8230; <span style="background-color: yellow;">Why did you build your website in the first place?</span> Was it to satisfy your ego and burn money on a slick-looking interactive brochure that nobody is ever going to read? I doubt it, but if so, then you can probably achieve that goal quite nicely without bothering any further with SEO. However, maybe your aim was to generate new leads for your business? If so, then SEO is one of the most effective means to that end in your entire arsenal.</p>
<p>Are we on the same page here? Have I convinced you that you NEED SEO if you want to take your business anywhere in this day and age?</p>
<p><strong>If make sure you check back here in the next couple of days to read the next installment which will cover: How The Search Engines Operate&#8230; How the Search Engines Rank Your Site&#8230; and much more.</strong></p>
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<td class="dots" valign="top" width="100%">If you want to skip ahead and jump right in I highly recommend the ebook by Aaron Wall, intelligently named <a href="http://preneurmarketing.com/seo-book.php">The SEO Book</a>. It really does cover everything you need to know to increase your websites position in the search engines&#8230; <a href="http://preneurmarketing.com/seo-book.php">Click here to buy now. </a></td>
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<p>Technorati Tags: <a href="http://technorati.com/tag/seo" rel="tag"> seo</a>, <a href="http://technorati.com/tag/search+engine+optimisation" rel="tag"> search engine optimisation</a>, <a href="http://technorati.com/tag/search" rel="tag"> search</a>, <a href="http://technorati.com/tag/engine" rel="tag"> engine</a>, <a href="http://technorati.com/tag/optimisation" rel="tag"> optimisation</a>, <a href="http://technorati.com/tag/google" rel="tag"> google</a>, <a href="http://technorati.com/tag/yahoo" rel="tag"> yahoo</a>, <a href="http://technorati.com/tag/msn" rel="tag"> msn</a>, <a href="http://technorati.com/tag/sem" rel="tag"> sem</a>, <a href="http://technorati.com/tag/serps" rel="tag"> serps</a>, <a href="http://technorati.com/tag/pete+williams" rel="tag"> pete williams</a>, <a href="http://technorati.com/tag/pete" rel="tag"> pete</a>, <a href="http://technorati.com/tag/williams" rel="tag"> williams</a>, <a href="http://technorati.com/tag/preneur+marketing" rel="tag"> preneur marketing</a>, <a href="http://technorati.com/tag/preneur" rel="tag"> preneur</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing</a>, <a href="http://technorati.com/tag/small+business" rel="tag"> small business</a>, <a href="http://technorati.com/tag/small" rel="tag"> small</a>, <a href="http://technorati.com/tag/business" rel="tag"> business </a></p>
<p><a href="http://www.preneurmarketing.com/advertising/seo-for-small-business/">SEO Guide For Small Business&#8230;</a> is a post from: <a href="http://www.preneurmarketing.com">Preneur Marketing - The Blog of Entrepreneur Pete Williams</a>
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Don't miss out on the comments people like you have left, view this post online here: <a href="http://www.preneurmarketing.com/advertising/seo-for-small-business/">SEO Guide For Small Business&#8230;</a></p>
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