Have you ever been frustrated at the amount of money you spend on advertising that just doesn’t work? Are you stuck for ideas on how to promote your business? With all these questions, does this post sound like an infomercial ? Either way, Adpack is an amazingly simple solution, developed by an Aussie to help [...]
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Over The Shoulder Marketing [with Brent Hodgson]
Today’s post is the sequal to an earlier post I wrote on Creating Authority Online… which was inspired by a dinner conversation I had this week with Brent Hodgson, and his subsequent blog posts on Over-The-Shoulder Selling and How To Make Money From Twitter Todays post is based on the Robert Cialdini influence principle of [...]
American Idol Marketing Strategy
Today’s post was inspired by Ed Dale… I first heard Ed talk about ‘the american idol’ approach to marketing during last years Thirty Day Challenge and just love the concept… I am actually working on a series of posts around the topic of ‘What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing’, [...]
“It’s Not What You Say, It’s What People Hear.”
I came across this great quote the other day from, Frank Luntz, an American corporate and political consultant and pollster who has worked most notably with the Republican Party in the United States. Anyway, it got me thinking about its relevance to marketing… So too often small business owners spend so much time trying to [...]
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SEO Guide For Small Business…
Today is the first post in a short introductory series on Search Engine Optimisation (SEO) for Small Business, and why you need to be learning as much about SEO as the Spears family should be learning about contraception… Enjoy. Like many small business owners, you may not have even heard of SEO before. And yet, [...]
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