On a few different occasions this year, I found myself in lively discussions about the validity of branding… Actually they have been more pistols-at-dawn debates on whether a small business owner should be pro-actively focused on growing their brand, or let their brand develop as a byproduct of their direct-marketing and organic business growth… It [...]
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The Power Of GREAT Copywriting [...on eBay]
Ok, so by now you’ve probably heard about the father, who after finding his 15 year old son smoking pot in the family backyard, sold his Christmas present for $72 times it recommended retail value on eBay… But if not, here’s the 411 – In a four page manifesto on eBay, the Canadian father, tells [...]
Facebook Social Ads – An Overview.
This is the first in a short series of posts on Facebooks new advertising programs – Social Ads, Facbook Pages and Facebook Beacon.. So you may have heard about all the hype around Facebooks answer to Googles’ Adwords, I know Ed Dale, Dan Raine and the boys over at the Immediate Edge have been talking [...]
Yellow Pages – Is it worth it?
PART 1: I was driving into the city last night to pick Fleur up from work (yeah, she had to work on a public holiday) and saw this sticker on the redute ahead of me.. Now it may be hard to see, but the big yellow sticker reads Find Us In The Yellow Pages It may just be [...]
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