Preneur Marketing Blog – Pete Williams | Author Entrepreneur

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 14 So how do you add a back-end to your business? Well, the first step is to start seeing your business as a back-end business. Think like HP, or like a mobile phone provider. Don’t think that once you have [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 19 Risk reversal is all about removing any risk that the prospect might be feeling and transferring it to your business. For example, I bought an expensive new computer recently, and I wanted to buy an industrial strength surge protector [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 It is one of my strongest beliefs in business that you should do it your way. Too many people start a business by copying whatever most similar businesses are doing. Sure this might seem safer, but will this allow [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 Before you go any further, you must decide why you are going into business. Put this book down for a few minutes and think about it right now it’s important! Before you even think about setting goals such as profit or [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 So you have an idea to market a nuclear-powered mouse trap or, like a few of the entrepreneurs mentioned earlier, you are going to market an existing idea better. You need to be able to clearly communicate what sets [...]