Today is the first post in a short introductory series on Search Engine Optimisation (SEO) for Small Business, and why you need to be learning as much about SEO as the Spears family should be learning about contraception… Enjoy. Like many small business owners, you may not have even heard of SEO before. And yet, [...]
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Branding Should Be A Byproduct…
On a few different occasions this year, I found myself in lively discussions about the validity of branding… Actually they have been more pistols-at-dawn debates on whether a small business owner should be pro-actively focused on growing their brand, or let their brand develop as a byproduct of their direct-marketing and organic business growth… It [...]
The Tao of Starbucks [Video of the Week]
I’ve decided to start a series of posts on the topic of ‘Video of the Week’, where I will simply embed the best YouTube videos I come across. Today’s youTube video is of Bryant Simon, Professor of History and Director of the American Studies Program at Temple University. In this speech from the Taste3 Conference, [...]
Most Sales Environments Make Selling Easy
Here is a syndicated copy of an article I recently wrote for the Enlightened Wealth Institute. There you go, I said it! Most sales environments make selling easy. Now, if you are in the sales game you are probably going red in the face right now, ready to go to war with me over this, [...]
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Checkmate Selling – Why You’ll Never ‘Close’ A Sale…
My mum has always been a huge chess fan, there was a stage when I was younger where we played together often… That period didn’t last very long though, because she was the one who often got to signify victory with the almighty cry of “Checkmate”, not me – and I hated that with a [...]
Pete'sAudiobook
Now that I've got the rights back from the publishers, if you enter your email address below, I can send you a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.
