Credibility… Believability… Proof… You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it. But you know what I say? It’s this: I’ll explain what that one thing is in a moment. First let me introduce myself. For those of you who don’t know [...]
Marketing an Online Business? Step #1 – Create Credibility
by florence on 29. Jul, 2012 in Business Building, Online Marketing, Pete's Projects
Performing Business Triage (Don’t Get Emotional)
by florence on 30. Jun, 2012 in Business Building
When we think of triage we tend to think about medical personnel, perhaps with many injured patients on a battlefield, having to make decisions about whom to treat first. But triage is actually found in all walks of life. Including business. The word “triage” comes from the French word “trier” which means to separate or [...]
Understanding Your Business Metrics (Consider ALL the Numbers)
by florence on 25. Jun, 2012 in Business Building
Numbers are scary. Not because of the whole “maths is complicated” thing, but because what those numbers reveal can highlight problems that are difficult to solve. You’ve probably heard the expression: You can’t improve what you don’t measure. Well, this is especially true in marketing. You have to know your traffic numbers. You have to [...]
Show, Don’t Tell: The Importance of Demonstration
by florence on 15. Jun, 2012 in Business Building, Pete's Projects, Productivity
Talk about productivity on steroids. Earlier today, I hosted an incredible livestream with the “Guru to the Gurus,” internationally known business coach, Rich Schefren in South Florida. Right in the middle of this livestream, I recorded a quick podcast for the Preneur Community. (That’s a quick profit hack of mine – taking a livestream or [...]
Forget Outsourcing—Your New Virtual Assistant Will Cut Your Work Load in More Than Half!
by florence on 15. Jun, 2012 in Business Building, Pete's Projects
Being an entrepreneur means going to sleep knowing you’ve finished everything you need to do for the day—yeah right! More likely, if you’re an entrepreneur, when your head hits the pillow, you’re immediately thinking of employees, projects, deadlines, revenues, your competition, your need to network—need I go on? Thoughts of things you SHOULD be doing [...]
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