Whether you run a traditional bricks and mortar business or an outsource focused web-based business, one of the biggest challenges we face is documenting the process and procedures needed to run the business. So much intellectual property inevitably gets stored in the individual teams heads…. which not only results in you keeping an ineffective employee [...]
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The Art Of Picking-Up & Seducing Your Prospects…
One of the best pieces of dating advice I ever received was this: ”Picture your ideal partner, work out what THEY would want in a partner… and become THAT person.” This process of getting what you want by first becoming what others want, recently clicked with me again… but this time in a marketing sense when I was [...]
Achieving Success With The Cumulative Effect
My business partner in the whole MCG Sports Memorabilia thing, the great Bruce Hultgren, produces a stella e-zine entitled Daily Life Tips… and the other day he wrote about setting and achieving your goals, in a way I’ve never really heard articulated so well before. He spoke about The Cumulative Affect and it blew my mind… As Bruce [...]
Throwing Stones In A Glass Boardroom
I was having a discussion with my partners at Infiniti Telecommunications today, about when we first started to employ staff, and how the hardest thing I found was learning to deal, justify and live with the whole ‘throwing stones in glass houses’ side of management. Now, I am the first to admit that historically I [...]
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The Why, What, How Structure Of Information Marketing
If you’ve been around the info-marketing game for awhile now, you’d have a good grasp of the sales funnel model… and how you need to structure your products range in a way then ensure your offerings fit along the sales funnel so people opt-into your funnel with a FREE report, e-book or seminar and then [...]
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