OK, so I’m a little behind the conversation.. like 3 months… but there’s been a lot of chatter recently about ”moving the freeline” Now, the “free line” concept comes from the sales funnel, where typically, the sales process begins with a free ebook, white-paper or audio download… in an effort to build trust with the prospect so [...]
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‘Traditional Business’ embaces web 2.0…. well almost
I’m so excited.. I just came across this website that appears to have embraced the phenomena known as web2.0 I can even picture how this forward thinking company came to have a crack at making their website more then just the typical brochure… It was about an hour or two into the traditional end-of-month long [...]
How To Use Commitment And Consistency… Correctly.
Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 People act in line with their commitments. Cialdini in his great book Influence, states that we have a nearly obsessive desire to be (and to appear) consistent with what we have already done. This is the theory behind those [...]
Adding A Back-End To Your Business
Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 14 So how do you add a back-end to your business? Well, the first step is to start seeing your business as a back-end business. Think like HP, or like a mobile phone provider. Don’t think that once you have [...]
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Risk Reversals… The Why?
Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 19 Risk reversal is all about removing any risk that the prospect might be feeling and transferring it to your business. For example, I bought an expensive new computer recently, and I wanted to buy an industrial strength surge protector [...]
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