Preneur Marketing Blog – Pete Williams | Author Entrepreneur

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Another entertaining presentation was from Alister Cameron, who i’ve known for awhile (since he worked with Brent and Steve McKnight at Propertyinvesting.com)

Alister’s presentation was again, a little over my head, but his passion and goal to evangelise the sandbox theme for wordpress is very captivating.

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Video courtesy the blog of the sponsor EightBlack.

Technorati Tags: alister-cameron, australia, automattic, christine davis, classybody, darren-rowse, eightblack, , melbourne, sandbox theme, sandpress, wcm07, wordcamp, wordcamp melbourne, WordPress, wordpress-themes, problogger

Are you wondering how to get on the first page of Google, stuck on the validity of a particular META tag or need clarification on Adwords phrase matches?

Well look no further, just enter a search term below to search an exclusive list of the top 260+ Search Engine Marketing blogs, as chosen by Lee Odden of TopRank Online Marketing:

The Search Engine Marketing Search Engine Explained…

Well firstly we must thank two men – Blogologist Alister Cameron for developing the application, and Lee Odden for releasing his OPML file of top Search Marketing Blogs.

…While thinking through how that list would be most valuable, Alister enlisted the help of Google, and created the Search Engine Marketing Search Engine! (Insert imaginary sounds of drumroll and orchestral fanfare here. – Alisters request)

What sites does SEM Search include in its search results?

That’s Lee Odden’s decision, and his alone – the search list is based on his TopRank Online Marketing OPML file.

Here is a snapshot of some of the 400+ sites though:
– Analytics Talk – Justin Cutroni of EpikOne writes about the array of Google products, including analytics, he works with.
– Blue Hat SEO – Eli writes about some cool advanced SEO tactics.
– Dosh Dosh – This is one of my favourite blogs… Maki, a Political Science and Philosophy student in Toronto Canada, writes about making money online and along with that comes posts about professional blogging, affiliate marketing, get-paid-to programs, advertising networks and social media monetization.
– Google Analytics Blog - Official blog for Google Analytics with tips and resources from the GA team.
– Hitwise Intelligence – The HitWise team posts tasty insights about search trends.
– InsideGoogle – Nathan Weinberg’s long time blog about Google and the search industry.
– Matt Cutts – Google’s famous engineer and search spam fighter dispels wisdom, insight and squashes SEO myths.

Technorati Tags: seo, sem, search, engine, marketing, optimisation, Alister-Cameron, Lee-Odden, TopRank, Online, Marketing, Pete, Williams, Pete-Williams

Ok, so today we are here to talk about the wonderful world of Facebook Pages.

Facebook Pages are one of the newest features the team over in Palo Alto, Calif. have recently launched, along side Social Ads and Facebook Beacon (more to come).

So What Exactly is a Facebook Page ?

A Facebook Page is simply a modified facebook profile designed purely for businesses, bands, no-profits or even celebrities to interact with their ‘fans’.

Other Facebook users can express their support by adding themselves as a fan, as opposed to becoming a ‘friend’.

Basically, on the surface it appears no different to a typical profile, which is why it’s been launched without much fan-fare (pardon the bad punn) from the blogosphere… but from a marketing perspective it’s a whole lot more powerful.

Here’s why…

1. You Can Send Updates To Your Fans Regularly

See, unlike facebook profiles where it can be a royal pain in the rear trying to community with all your friends at once, sending ‘email’ blasts to all your fans is a breeze.

Having a tonne of fans, is exactly the same as having a traditional email database you do blasts too… But inside Faceboook there is no spam or no junk mail to contend with and with internet users opting for communication services like facebook over hotmail and traditional email its where the web is headed people.

In the current landscape of the web, deliverability is one of the biggest issues facing marketers.. but here inside Facebook it’s not an issue at all – your messages go straight to their facebook-inbox and their news feed (I think)

2. You Can Add STUFF to your Facebook Page

Just like a facebook profile, but in a much ‘cleaner’ way, you can engage/interact with your fans via videos, reviews, flash content, and much more.

For example, one of the biggest Facebooks Pages to date is that of the great band – The Dave Matthews Band – where they have added a tonne of this cool STUFF to their page… such as a discography, a bunch of pics, and online music player plus an online shop where fans can buy sh*t.

Ed Dale has done this really well on his Facebook Profile aswell – Here he has added a small number of videos, a few disucssion topics for his fans to gather and communicate (it’s basically a mini-social-network) plus he has already started to use the point above to communicate to his already 991+ fans.

3. Your Fans Love You, and their friends will know it too.

When your fans interact with your Facebook Page, the actions they take are automatically generated into social stories and added to thier News Feed, which their friends will see the next time they log into Facebook.

So when they become a fan, it’s link back to their Facebook profiles news feed, which in turn virally invites more people to interact with your page, which generates more social stories and drives even more traffic to your Page – it’s viral marketing on steroids.

As they say “Think of it as word-of-mouth marketing, only completely free and happening online.”

4. Link It All Together With Social Ads

Some of the feedback I’ve got from my original post on Facebooks social ads, was on the fact that Facebook will not allow you to send traffic to a squeeze page… and savvy marketers kept asking ‘what’s the point if I can’t capture names for a database’ – Well this is the answer…

Send them to a Facebook page about you particular niche topic and encourage them to become fans with videos and content (described in section 2). This way, their whole experience is inside Facebook, they will feel more comfortable and thus increase your conversion rates…

P.S. Ed just released a short video on his Tubby Nerd blog you may be interested in – Check it out here.

P.P.S. If for some reason you are still not convinced joining the Edge is going to help you make bazillions online, i’ve got permission from Dan and Ed to create an ‘exclusive inside video tour’ of the Edge which I will post on the blog in a few days… Make sure you subscribe to the RSS Feed so you don’t miss that one.

P.P.P.S. Before you rush off to join the Edge, you may want to check out my “currently lame” Facebook Page and become a fan here… Please excuse the WannaBe America’s Next Top Model photo – I blame Fleur.

Click Here to become a Fan

Technorati Tags: facebook, social, ads, beacon, pages, ppc, pay-per-click, Google, Adwords, ed, dale, dan, raine, online, internet, marketing, immediate, edge, pete, williams, preneur, squeeze

To celebrate the release of Catasia Studio 5.0, the team at Techsmith are giving away Camtasia Stuido 3.0 for FREE.

I’ve been using version 4.0 for awhile and can’t speak highly enough of the software….

To download the free trial version of Camtasia Studio 3 simply click the link below:
http://download.techsmith.com/camtasiastudio/enu/312/camtasiaf.exe

Then go to this promotion page, complete your name, country and e-mail address and Techsmith will send you the software
key to unlock the program.
Here’s the link:
http://www.techsmith.com/camtasia/pcpls.asp

Technorati Tags: camstudio, camtasia, software, free, techsmith, scree, capture