Opinions are important, they’re needed to spur discussion and inspire people to stretch.…but it’s test results that are needed to change a consensus. The world would still be flat if someone first didn’t have an opinion that the status quo needed questioning.… but the people didn’t believe until that assumption was tested and proven to [...]
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First Drafts, Up Drafts + Down Drafts.
First Drafts – these are the things that scares a writer; the things that create resistance. Down Drafts1 – are what matters. They solely exist to get everything out of your head and down on the page. Up Drafts – it’s only here where you think; think about what you put down, think out how [...]
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The Why, What, How Structure Of Information Marketing
If you’ve been around the info-marketing game for awhile now, you’d have a good grasp of the sales funnel model… and how you need to structure your products range in a way then ensure your offerings fit along the sales funnel so people opt-into your funnel with a FREE report, e-book or seminar and then [...]
Look Over Brent Hodgson’s Shoulder…
Howdee… Just wanted to let you all know that Brent is running a little ‘challenge’. If his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters – for real?’, gets 20 responses by Thursday 13th, he is going to do a series of short screen-cam videos the week after showing each copywriting [...]
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Pete'sAudiobook
Now that I've got the rights back from the publishers, if you enter your email address below, I can send you a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.
