It was an amazing success, with tonnes of great feedback and huge amount of #30DCHOME tweets.

My presentation will be online (somewhere) shortly; so I’ll be sure to let you know where you can get it then.

Since the event, there has also been a bunch on chatter online about it.. so I thought I’d collate some of it here…

Enjoy.





Three marketers who I highly respect flew in for the event and this is there notes:
Yaro Starak:
http://www.entrepreneurs-journey.com/2333/ed-dale-internet-marketing-seminar/
Lynn Terry
http://www.clicknewz.com/2262/coming-home-seminar/
Suzi Dafnis
http://blog.abn.org.au/grow-your-business/useful-resources-from-ed-dales-internet-marketing-seminar

Now when it comes to highlights… It had to be when Brent Hodgson showed his true Samurai skills by saving Ed’s laptop…

The ‘Coming Home 2′ Seminar with Ed Dale + Co… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: The ‘Coming Home 2′ Seminar with Ed Dale + Co…

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Em here, Pete’s new PA.

I just wanted to ‘take-over’ the blog for a moment, and let those of you who are interested know that Pete has just been announced as one of just 3 global finalists in the JCI Creative Young Entrepreneur Awards in 2009.

Pete is heading to Tunisia this November, to attend JCI’s (Junior Chamber International) 94th World Congress, where he will face his last deliberation as one of just three global finalists.

In just it’s 5th year, the JCI Creative Young Entrepreneur Awards has quickly become the most celebrated award of the 94 year old global organization; who’s 200,000 members aged 18 to 40 from around the worl, share the belief that in order to create positive change, they must improve themselves and the world around them. Through projects in 5,000 communities in 115 countries, members seek targeted solutions to local problems, creating global impact.

Everyone here in the team is very proud of our boy, and just wanted you to all know too.

Speak soon..

Em.

JCI Creative Young Entrepreneur Awards 2009 is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: JCI Creative Young Entrepreneur Awards 2009

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3. When Is Poverty NOT Poverty ?

Well a few years ago, everyone got together to try and beat the ‘Google Slap’ – This is an very exact, accurate and unequivocal rendering of the conversations that where occurring during that meeting.

Click To Enlarge

Actually – I just came across this cartoon on my backup drive – I had it created a few years ago, for a launch that never eventuated… Anyway, I thought I would dust it of and throw it up here.

For those that can’t work it out; the characters here are: (left to right)
John Carlton, Brad Fallon, John Reese, Andy Jenkins (looking kinda pregnant – sorry about that mate – not not sure why you’re not talking about your Emmy.), Ed Dale, Frank Kern (apparently no-one wants to see his face ?!?) , Jason MoFo, Dan Raine (and his little pick thong), Mike Filsame, Rich Schefren, Jeff Walker, Armond Morin, Yaro Starak , Yanik Silver (was doing some part-time stand-up at the time), Guy Kawasaki, Alex Mandossian, Scott Ginsberg, Seth Godin and Perry Marshall.

What Really Happens When The Guru’s Get Together… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Date: Wednesday 29th April 2009
Time: 8:00pm Sharp – 9:15pm Appox. (Sydney, Australia)
Register Here:http://www.getpublishedsecrets.com/teleclasses

Dale’s a real guru when it comes to publishing, having released 16 international best-selling books.

During the teleseminar we are going to be discussing ‘all things publicity’ ; such as:

* How to turn almost any idea into a best-selling book
* How to generate a plan to create publicity and exposure
* Exactly what it takes to get the attention of the media
* How to get passed the gate-keepers so you can secure a story
* A step by step guide to writing a media release
* To perform well in an interview so you get asked back
* How to leverage of your media exposure to generate loads of additional sales

Ultimately this Tele-Class is your chance to learn the secrets to publicity and public relations and you can do so in the comfort of your own home!

Remember numbers for this Tele-Class are strictly limited to the first 100 people. To avoid missing out, register your details over at http://www.getpublishedsecrets.com/teleclasses

Teleseminar – Book Publishing + Publicity is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Teleseminar – Book Publishing + Publicity

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I go off in a few different tangents, telling stories that have nothing to do with the topic, yet have everything to do with the topic – covering things like:

• How to Cook A Roast For Christmas
• How To Win 25 Words or Less Contests
• What Violins Have To Do With Anything
• The Biggest Hurdle To Picking Up Women
• A Rendition of Dr Seuss’s Best Book
• … and then spend about 20mins answering questions

The presentation was in a restaurant, so as you can tell it was a little more relaxed and off-the-cuff than usual. Also, it was recorded on my LiveScribe Pen, so please be aware it is not award winning audio quality… and the presentation kicks in as I am describing what the heck the livescibe pen actually is.

Enjoy.

DOWNLOAD THE AUDIO FILE HERE

Books + Links Referred To During The Presentation:

• Influence: The Psychology of Persuasion – Robert Cialdini
• The Dip – Seth Godin
  
• The Game – Neil Strauss
• How To Turn Your Million Dollar Idea Into A Reality - Me
• Dare To Fail – Billi Lim

When Was The Last Time You Did Something For The First Time – JCI Australia Presentation is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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African children struggling for food…

Dirty water in a third world country….

According to Wikipedia: “Poverty is deprivation of common necessities that determine the quality of life, including food, clothing, shelter and safe drinking water, and may also include the deprivation of opportunities to learn, to obtain better employment to escape poverty, and/or to enjoy the respect of fellow citizens

One key element from this definition that I would almost guarantee that most of you would have not considered is “the deprivation of opportunities to learn, to obtain better employment to escape poverty”

Is depression a form of poverty ?

Is reduced human interaction a form of poverty ?

Absolutely, and it’s this form of poverty that is generally over-looked.

Today is Blog Action Day, and as I mentioned in a blog post earlier this week, Blog Action Day “is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day… This year the theme is Poverty and by working together on one issue on the same day the blogging and podcasting community can change the conversation on the web and focuses audiences around the globe on the issue of World poverty.”

As I write this, Blog Action Day is about half way over and I haven’t seen a single post that talks about these abstruse ideas of poverty.

Why is that?

As they say on their own site “Bloggers are free to interpret this as they see fit. We invite bloggers to examine poverty from their own blog topics and perspectives, to look at it from the macro and micro, as a global condition and a local issue, and to bring their own ideas, views and opinions on the subject.”

So with over 10,227 blogs participating (and and estimated audience of 10,963,564) why does our global community really have their blinkers on when it comes to this ?

Has Bono really created a monopoly on the definition of poverty ?

Now I am not saying that lack of clean drinking water or food is not worth talking about… it’s by far the most important definition of poverty to focus on… BUT out of ten thousand blogs there should be at least a handful should be talking about emotional and opportunity poverty.

So what is emotional and opportunity poverty ?

Emotional poverty is when you feel like you have no one to turn to… Emotional poverty is the place you are at just before suicide… Emotional Poverty is when you feel as thought the world in on your shoulders….

Opportunity poverty is when you are at the bottom of the financial barrel with (what appears to be) no way out… Opportunity poverty is when you don’t have the resources to educate yourself… Opportunity poverty is not having the family and friends to give you the push when needed.

And with that, everyone has experienced emotional and opportunity poverty at some point in there lives… and will probably live it again in one form or another. Including you.

And unlike the ‘common conception” about ‘making poverty history’, overcoming opportunity or emotional poverty is not something that we need money, large teams or concerts to fix…

All that’s needed are little magic moments every once in awhile…

So how do we create these magic moment and make a difference to ‘opportunity & emotional poverty’ ?

• Pass along a book that made a difference to your life
• Tell a a friend you care about them
• Give someone a hug
• Write your staff an email, reminding them they are appreciated
• Buy a book from http://betterworldbooks.com/ and then pass it on. (two birds, one stone)
• Teach someone to fish, and recommend the Thirty Day Challenge
• Write some christmas cards this December
• Jump on Facebook and let your highschool crush know the truth
• Have a garage sale; your trash can be more then someone elses treasure

When Is Poverty NOT Poverty ? is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: When Is Poverty NOT Poverty ?

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It’s going to be a loooong post, so grab a cup of green tea, put on those slippers and settle in.

Blog Action Day Background

“Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day.

This year the theme is Poverty. By working together on one issue on the same day– October 15th — the blogging and podcasting community can change the conversation on the web and focuses audiences around the globe on the issue of World poverty. The hope is by starting a global discussion we can all help bring about both personal actions and a raised awareness for global poverty action going on.”¹

Philanthropy 2.0 – Kiva

Kiva is without a doubt my personal charity of choice and is also the charity of choice for us all over at The Thirty Day Challenge. They do amazing work in supporting entrepreneurs in third world countries, and as such, we can do nothing but give them our wholehearted support. This is something that we believe is so in-tune with the ethos of the Thirty Day Challenge, and I implore you to take a closer look.

As they say on their website “MySpace has changed the way the entertainers relate to their fans, Craigslist has changed the way people find a job or a room-for-rent, Kiva has changed the way people give back”.

Kiva lets you connect with and loan money to unique small businesses in the developing world. By choosing a business on Kiva.org, you can “sponsor a business” and help the world’s working poor make great strides towards economic independence. Throughout the course of the loan (usually 6-12 months), you can receive email journal updates from the business you’ve sponsored. As loans are repaid, you get your loan money back.

Kiva is the world’s first person-to-person micro-lending website, empowering individuals (or groups like the ThirtyDayChallenge) to lend directly to an entrepreneur in developing countries such as Azerbaijan, Samoa, Tanzania and Uganda. By combining microfinance with the Internet, Kiva is creating a global community of people connected through lending.

During the 2007 challenge we raised over $6,500 for Kiva and this year we raised over $9000… and that’s just the begining. Stay tuned on the 30DC BLOG as we will be releasing some ‘uber-cool’ merchandise very shortly; where all the proceeds will go to our Kiva Account.

So whether you are a world wide phenomenon like the 30DC, one person like my friend Ross Hill (who brought B.A.D. to my attention), or a company like Infiniti Telecommunications (where we donate a % of all profits to charity) you really need to support this planet and the people in it.

• Maybe you could look at offloading some old ‘junk’ on eBay and donate the proceeds to a charity
• Maybe you could arrange for all the ‘profits’ from one days worth of sales (at our company) goes to charity
• I know a few people who donate their tax refunds to charity… It’s money they don’t budget for, so they never miss it, but it changes the world
• Ever thought about stocking a ‘particular product line’ where all profits from that product goes to charity – Could also be a great PR angle aswell
• Try and convince your boss to match charitable donations staff members make this month
• Look at offloading surplus or aged stock as a charitable act
• Donate that surpluss stock to groups such as the Basket Brigade
• Speaking of the Basket Brigade, pencil this years Packing Day into your diary
• Get some friends or work pals together and sponsor a child as a group

LearnAboutPoverty.org

LearnAboutPoverty.org was set-up by World Vision Australia as resource blog for Blog Action Day. When they heard that Blog Action Day was going to be focused on poverty this year, they sat bolt upright in their chair and immediately asked “how can we participate in this?”

Now, they also teamed up with Darren Rowse over at ProBlogger to ask the community “How World Vision Australia can develop a better blogging and social media strategy?”

In helping World Vision eliminate poverty via Blogging and Social Media, I’ve taken a slightly different approach to my entry by listing more ‘actions’ that can implemented TODAY, as opposed to ‘high level’ strategy.

Strategy is great, but in my dealings with non-profits… there tends to be an overwhelming amount of discussion around ’strategies’… which results in wasted time and either little, costly or no ‘actionable’ ideas.

As Steve Hopkins pointed out the “need to drop ‘orange curtain’ of world vision and let the blogging (read:social/world) community see the real people working to alleviate poverty” is a MUST…

So here are my ‘actionable’ strategy ideas for World Vision, which they can implement NOW, for very little cost which will drop the curtain..

TWITTER

Create a twitter account where World Vision (WV) can tweet little bits of information about poverty and what they are ‘doing’ to combat it.

For example:

“The WV Africa team, just helped build a toilet in {3rd World Country} today.”
“Did you know that {something terrible} happens somewhere in the world ever {3 seconds} seconds”
“Thanks to our {3rd world continent} team, they gave a village in {3rd world country} water today. 476 can now drink”

I think this would be something a lot of people would follow as it would be a constant (somewhat subtle) way to be constantly reminded of the greater world we live in… and that there is more important things in the world then what “@Scobleizer is doing right now”

VIDEO BLOGGING

Showing short 2 min videos from aid workers in the field. Volunteers and WV workers, can simply record a short 2min video showing what is ‘actually’ being done. I think a lot of people have a real disconnect between the donation and the end physical result. Video blogging would be a really great way of breaking down that barrier.

By seeing the ‘moving’ faces of people donations help, and the projects it funds… it would build a stronger bond and a stronger bond creates a stronger commitment and consistency result.

And the beauty of video is that people can SEE, what is being done without having to actually know which country the work is being completed in.. This could hopefully help reduce the ‘issues’ of staff placed in hostile environments..

It’s about showing me the ‘actions’ being done…. I don’t particularly care which country it is in, as long as I can see the positive effect on another human being - We all live on the same planet, countries are just lines.

FACEBOOK APPLICATION

A Facebook application could do a similar thing to the tweets mentioned above… You will find that a lot of people would ‘install’ this application to simply “look” like they are “doing the right thing”, but even if that’s the case social proof is a powerful force.

The WV Facebook app, could be a great tool for participants in things such as the 40hr famine, to generate sponsorships and encourage their ‘network of friends’ to sponsor them. It could list ‘their funds’ raised so far and which of their friends have sponsored them (there’s that social proof thing again – If Scott sponsored Sarah, I should too)

KIVA STYLE PROJECT FUNDING

Create a social network style platform, similar to KIVA.org where people can sponsor individual projects…

“The building of a toilet in {country} requires total donations of $X”
“To give {community} clean running water, we need to raise $X”

People could then link to, add banners/buttons on the ‘project’ they are trying to support on their own blogs… That way it can go viral and their viewers/readers can get involved.

“I blog for free because I like it.. so if you want to say thanks to me, sponsor the project I support by clicking here”

BUILD A LIST

On any of the WV sites I looked at there is not a clear or obvious way for people to join the WV e-mailing list.

I know there would be thousands of people who would supply their email address in an effort to be kept-updated on all things WV. You can’t expect people to continually visit the site(s) for updates… Get their details and keep them abreast – the world is too busy, and Facebook is too distracting.

The real asset WV (or any business has for that matter) is it fans/supporters… The WV brand is only as strong as it’s ‘followers’ (theirs a web2.0 cliche) so make it EASY for these people to become part of your community buy having a ‘join our mailing list’ box prominently on your homepage.

AND yes, a mailing list is a community.

RUN SOME CONTESTS that cause viral epidemics.

Get a major to sponsor a ‘best viral video’ award each year, with the winner getting a round the world flight.

Give away a MacBook Pro to the person who creates the best ‘online flash game’ that revolves around poverty.

With every major ‘marketing/awareness’ campaign you choose to embark on, get the marketing material created via a ’social contest’ – It removes the ‘advertising budget’ WV would otherwise invest, it creates a community, it gives budding artists/designers/videographers a chance to build their portfolio and it generates lots n lots of buzz

Go to the elance.com ’s of the world, get them to ‘advertise’ the contest to a GLOBAL marketplace of budding artists.. and you never know, you may just find the winner comes from a third world country that needs the support/exposure – Not all poverty is financial.

Hey, here’s an idea… Instead of trying to create your own Web 2.0 social network community (which will ALOT of hard work)… just piggy back off the ones that exist… Simply go to every major web 2.0 community site, find out what there niche is and leverage off that.

www.AllRecipes.com could run a contest around the best recipe made from a ‘poverty stricken countries’ main produce… Creates exposure, conversations and donations.
www.LinkedIn.com could sponsor a Kiva style ‘mico-lending’ project… Creates exposure, conversations and donations.
http://www.iminlikewithyou.com could create a game around ‘third world countries’ and poverty
http://www.travbuddy.com – where do I start with these ideas.

So What ACTION can you take right now?

1. Support the 30 Day Challenge KIVA fund by making a donation.

2. If you are a blogger, join in Blog Action Day.

Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.

¹ http://theedublogger.edublogs.org/2008/10/11/join-with-us-in-supporting-blog-action-day/

How To Change The World With A Little Action…. is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: How To Change The World With A Little Action….

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3. Hello world!

It was all about the blogging platform Wordpress, which is what this site/blog is built on. Now, I am not a coder by any means so a lot of the content went well over my head, but one particular presentation by ProBlogger Darren Rowse was right up my alley – Making Money With Wordpress.

Alister’s presentation was again, a little over my head, but his passion and goal to evangelise the sandbox theme for wordpress is very captivating.

Click To Play

Video courtesy the blog of the sponsor EightBlack.

Technorati Tags: alister-cameron, australia, automattic, christine davis, classybody, darren-rowse, eightblack, , melbourne, sandbox theme, sandpress, wcm07, wordcamp, wordcamp melbourne, Wordpress, wordpress-themes, problogger

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I am honored to say I am one of the presenters at the Melbourne event… So if anyone is keen to here me speak, make sure you register as soon as possible as there are strictly limited seats.

To register for this event and more information download brochure (pdf)

Bartercard Entrepreneurs Course is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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