They might not be as brilliant as previous notes I’ve sent out, but I was answering the 104+ questions we had in the chat box during the presentation at the same time. Insanity!

Here are my notes in a 3-page PDF. (Hope you can read my handwriting.)

“Seeing how all your landing pages can work together as a sales machine
was illuminating! Everyone should see this!”
– Marcos D.

“This is definitely the best marketing webinar I’ve attended.”
– Martin C.

“This was the best webinar I’ve seen (and I produce professional webinars
for a living).”
– Lenny F.

Webinar Replay

We had a whole bunch of people e-mailing wanting a replay as they couldn’t fit it into their schedule (and we had over 1400 register, which I think was an issue as well).

Now I know I initially said no replay, but I’ve been wanting to test out the video on demand feature from Vimeo, and I think this is the perfect opportunity to kill two birds with one stone.

So the 2-hours-plus-16-minute webinar replay is now available ‘on demand’ over at: https://vimeo.com/ondemand/4importantwebpages

Charity Support

Now obviously, to test out Vimeo’s (video) On Demand service, we have to charge for the replay… So we’re making it super cheap: only $1.99.

(Hey, I did say originally we were not going to be “giving away” a replay.)

BUT every single cent is going straight to charity (DonorChoose and Kiva).

I think video on demand is a very viable monetization strategy for a lot of information marketers — and will let you all know the results form this test and if Vimeo’s platform is worth using, in a few weeks.

As I said above, the webinar and our guest presenter Clay were absolutely killer, as you’ll see from the attached PDF notes.

So make sure you also watch the full webinar replay by “donating the $1.99″ over at: https://vimeo.com/ondemand/4importantwebpages

Speak soon,

Pete

Webinar Replay + My PDF Notes is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Su-per-he-ro (soo’per hIr’o) n., pl. ­ roes. A heroic character with a selfless, pro-social mission; with superpowers — extraordinary abilities, advanced technology, or highly developed physical, mental, or mystical skills…

Superman might have been faster than a speeding bullet and more powerful than a locomotive… But Batman, he was a real-world superhero!

With his utility belt full of advanced technology and his highly developed physical and mental skills, Bruce Wayne worked hard to develop that which set him apart from mere mortals.

He didn’t rely on birth, a spider bite, or some mad scientist to provide him with superpowers. He went out, worked hard, and built his own personal arsenal, along side his loyal butler Alfred Pennyworth and sidekick Dick Grayson.

… and video is your utility belt for the online marketing world.

Now, in the book foreword, I wrote that Ludwina (the author) had put together a league of online marketing superheroes willing to share the secrets of their powers that proves stronger than a locomotive, bringing new prospects and traffic faster than a speeding bullet and generate sales in a single bound!

Well, another Alfred has emerged named Marisa, who has put together her own league of video marketing superheroes.

Starting in the next 24 hours, 10 “Superheroes of Video,” including me, will gather to present 10 free trainings over 10 days.

If learning the tricks to making serious bucks in your business with video is something you’re interested in, then you can register with a free pass here:

Video Superhero Summit

Why video? Well, here are three stats worth noting:

1. 90% of people report that they find video helpful to reach buying decisions.

2. We’ve found nearly twice as many people click through if you include a video in your e-mails.

3. The average site visit time is less than 15 seconds, but when you include video on your site, that skyrockets to over 4 minutes.

You can get all the details and schedule over at 
the Video Superhero Summit website.

Remember the presenters during this summit are no superheroes with superpowers or extraordinary abilities, just mere mortals who have harnessed the advanced technology of video and developed physical, mental, or mystical skills through application and education!

Hope to catch ya during my session later in the week,

Pete

What Makes a Superhero in Marketing? is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Links To All The Nominees

Software:
- OmniFocus
- MindNode
- SimplyNote + Notational Velocity
- DropBox
- OptimizePress

RSS Feeds:
- Four Hour Blog
- Google Webmaster
- Texts From Last Night
- You Look Nice Today
- Small Business Big Marketing

Best Resource / Product
- Screencasts Online
- Challenge Plus
- Video Boss
- Michel Thomas Method™

Best Documentary
- Tales from the Script
- Art & Copy: Inside Advertising’s Creative Revolution
- Food, Inc.
- The Social Network

Best Technology
- Apple’s iPad
- Creative Labs Vado HD Pocket Video Camcorder 3rd Generation
- Blue Microphones Yeti USB Microphone
- Hot Diggity Dogger Hot-Dog Maker

Best Book
- Getting Things Done: The Art of Stress-Free Productivity
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
- Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
- Linchpin: Are You Indispensable?

2011 Preneur Marketing Awards is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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James Schramko’s Fast Web Formula 2 Workshop Review is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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It was an amazing success, with tonnes of great feedback and huge amount of #30DCHOME tweets.

My presentation will be online (somewhere) shortly, so I’ll be sure to let you know where you can get it then.

Since the event, there has also been a bunch on chatter online about it.. so I thought I’d collate some of it here…

Enjoy.

Three marketers who I highly respect flew in for the event and this is there notes:

Yaro Starak:
http://www.entrepreneurs-journey.com/2333/ed-dale-internet-marketing-seminar/
Lynn Terry
http://www.clicknewz.com/2262/coming-home-seminar/
Suzi Dafnis
http://blog.abn.org.au/grow-your-business/useful-resources-from-ed-dales-internet-marketing-seminar

Now when it comes to highlights… It had to be when Brent Hodgson showed his true Samurai skills by saving Ed’s laptop…

The ‘Coming Home 2′ Seminar with Ed Dale + Co… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Em here, Pete’s new PA.

I just wanted to ‘take-over’ the blog for a moment, and let those of you who are interested know that Pete has just been announced as one of just 3 global finalists in the JCI Creative Young Entrepreneur Awards in 2009.

Pete is heading to Tunisia this November, to attend JCI’s (Junior Chamber International) 94th World Congress, where he will face his last deliberation as one of just three global finalists.

In just its 5th year, the JCI Creative Young Entrepreneur Awards has quickly become the most celebrated award of the 94-year-old global organization whose 200,000 members aged 18 to 40 from around the world share the belief that in order to create positive change, they must improve themselves and the world around them. Through projects in 5,000 communities in 115 countries, members seek targeted solutions to local problems, creating global impact.

Everyone here in the team is very proud of our boy, and just wanted you to all know too.

Speak soon..

Em

JCI Creative Young Entrepreneur Awards 2009 is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Well a few years ago, everyone got together to try and beat the ‘Google Slap’ – This is an very exact, accurate and unequivocal rendering of the conversations that where occurring during that meeting.

Click To Enlarge

For those that can’t work it out; the characters here are: (left to right)
John Carlton, Brad Fallon, John Reese, Andy Jenkins (looking kinda pregnant – sorry about that mate – not sure why you’re not talking about your Emmy), Ed Dale, Frank Kern (apparently no one wants to see his face ?!?), Jason MoFo, Dan Raine (and his little pick thong), Mike Filsame, Rich Schefren, Jeff Walker, Armond Morin, Yaro Starak , Yanik Silver (was doing some part-time stand-up at the time), Guy Kawasaki, Alex Mandossian, Scott Ginsberg, Seth Godin and Perry Marshall.

What Really Happens When the Gurus Get Together… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Sorry for the late notice, but I’m being interviewed by my mate Dale Beaumont for his next ‘Get Published Secrets’ Tele-Class tomorrow night, and I thought I should let you know about it.

Date: Wednesday 29th April 2009
Time: 8:00pm Sharp – 9:15pm Appox. (Sydney, Australia)
Register Here:http://www.getpublishedsecrets.com/teleclasses

Dale’s a real guru when it comes to publishing, having released 16 international best-selling books.

During the teleseminar we are going to be discussing ‘all things publicity’ ; such as:

* How to turn almost any idea into a best-selling book
* How to generate a plan to create publicity and exposure
* Exactly what it takes to get the attention of the media
* How to get passed the gate-keepers so you can secure a story
* A step by step guide to writing a media release
* To perform well in an interview so you get asked back
* How to leverage of your media exposure to generate loads of additional sales

Ultimately this Tele-Class is your chance to learn the secrets to publicity and public relations and you can do so in the comfort of your own home!

Remember numbers for this Tele-Class are strictly limited to the first 100 people. To avoid missing out, register your details over at http://www.getpublishedsecrets.com/teleclasses

Teleseminar – Book Publishing + Publicity is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Here is a 43 minute audio of the presentation I did last night for JCI Australia’s national training weekend – it was loosely on the topic of ’When Was The Last Time You Did Something For The First Time’.

I go off in a few different tangents, telling stories that have nothing to do with the topic, yet have everything to do with the topic – covering things like:

• How to Cook A Roast For Christmas
• How To Win 25 Words or Less Contests
• What Violins Have To Do With Anything
• The Biggest Hurdle To Picking Up Women
• A Rendition of Dr Seuss’s Best Book
• … and then spend about 20mins answering questions

The presentation was in a restaurant, so as you can tell it was a little more relaxed and off-the-cuff than usual. Also, it was recorded on my LiveScribe Pen, so please be aware it is not award winning audio quality… and the presentation kicks in as I am describing what the heck the livescibe pen actually is.

Enjoy.

DOWNLOAD THE AUDIO FILE HERE

Books + Links Referred To During The Presentation:

• Influence: The Psychology of Persuasion – Robert Cialdini
• The Dip – Seth Godin
• The Game – Neil Strauss
• How To Turn Your Million Dollar Idea Into A Reality - Me
• Dare To Fail – Billi Lim

When Was The Last Time You Did Something For The First Time – JCI Australia Presentation is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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African children struggling for food…

Dirty water in a third world country….

According to Wikipedia: “Poverty is deprivation of common necessities that determine the quality of life, including food, clothing, shelter and safe drinking water, and may also include the deprivation of opportunities to learn, to obtain better employment to escape poverty, and/or to enjoy the respect of fellow citizens

One key element from this definition that I would almost guarantee that most of you would have not considered is “the deprivation of opportunities to learn, to obtain better employment to escape poverty”

Is depression a form of poverty ?

Is reduced human interaction a form of poverty ?

Absolutely, and it’s this form of poverty that is generally over-looked.

Today is Blog Action Day, and as I mentioned in a blog post earlier this week, Blog Action Day “is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day… This year the theme is Poverty and by working together on one issue on the same day the blogging and podcasting community can change the conversation on the web and focuses audiences around the globe on the issue of World poverty.”

As I write this, Blog Action Day is about half way over and I haven’t seen a single post that talks about these abstruse ideas of poverty.

Why is that?

As they say on their own site “Bloggers are free to interpret this as they see fit. We invite bloggers to examine poverty from their own blog topics and perspectives, to look at it from the macro and micro, as a global condition and a local issue, and to bring their own ideas, views and opinions on the subject.”

So with over 10,227 blogs participating (and and estimated audience of 10,963,564) why does our global community really have their blinkers on when it comes to this ?

Has Bono really created a monopoly on the definition of poverty ?

Now I am not saying that lack of clean drinking water or food is not worth talking about… it’s by far the most important definition of poverty to focus on… BUT out of ten thousand blogs there should be at least a handful should be talking about emotional and opportunity poverty.

So what is emotional and opportunity poverty ?

Emotional poverty is when you feel like you have no one to turn to… Emotional poverty is the place you are at just before suicide… Emotional Poverty is when you feel as thought the world in on your shoulders….

Opportunity poverty is when you are at the bottom of the financial barrel with (what appears to be) no way out… Opportunity poverty is when you don’t have the resources to educate yourself… Opportunity poverty is not having the family and friends to give you the push when needed.

And with that, everyone has experienced emotional and opportunity poverty at some point in there lives… and will probably live it again in one form or another. Including you.

And unlike the ‘common conception” about ‘making poverty history’, overcoming opportunity or emotional poverty is not something that we need money, large teams or concerts to fix…

All that’s needed are little magic moments every once in awhile…

So how do we create these magic moment and make a difference to ‘opportunity & emotional poverty’ ?

• Pass along a book that made a difference to your life
• Tell a a friend you care about them
• Give someone a hug
• Write your staff an email, reminding them they are appreciated
• Buy a book from http://betterworldbooks.com/ and then pass it on. (two birds, one stone)
• Teach someone to fish, and recommend the Thirty Day Challenge
• Write some christmas cards this December
• Jump on Facebook and let your highschool crush know the truth
• Have a garage sale; your trash can be more then someone elses treasure

When Is Poverty NOT Poverty ? is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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