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Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...

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Archive: Interviews

OutTasking vs OutSourcing [An Interview]

Outsource Method Pack

If you’ve read Tim Ferris’ Four Hour Work Week you’d be well aware of the “allure of outsourcing”… Sit back and relax why a team of India’s finest do everything for you…

Unfortunately for most people, when they first throw their hat into the outsourcing ring it doesn’t go according to Tim’s plan;

This is because they haven’t OutSourced at all… They’ve OutTasked.

It’s a big lesson that I finally learned after chatting to a friend of mine Marc Lindsay one day.

When it comes to outsourcing, I think Daniel Turner and Marc Lindsay are the most experienced guys I know; and have a very systematic approach to the whole thing…

So what makes these boys an “authority” on the subject of Outsourcing?

* They’ve had over 100,000 unique pages of content (yes that’s 100,000 articles) written for their businesses
* They’ve had written over 80 niche ebooks (and the salesletters, sites and everything that goes along with it)
* They’ve spent well over $100,000 (I think it’s more like 200-300k) in software development
* They’ve has his team complete more than 500 site designs across HTML, Wordpress, Drupal, Joomla, and a range of other CMS, LMS and E-Commerce Systems
* They’ve built a 30+ person traffic team that work on their various sites

So… last Friday I got Dan on Skype and grilled him about all things outsourcing… in particular why most people are OutTasking; when they think they are Outsourcing.

iPod icon Download MP3 File Here

Referenced in the Interview:

In the interview with Dan we make mention of an interview Dan did with the founder and CEO of Rent-A-Coder; one of the leading outsourcing portals on the web. You can grab a copy of that interview over at The Outsouring Method

(more…)

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