Hey Gang… Well, what a crazy few weeks! Big thanks to everyone who played along at home during the recent public launch of ‘ProfitHacks’ – I really appreciate everyones feedback to the videos, participation in the insane livestreams, the standing ovation from those who were at the ‘Experts Industry Association’ conference where I spoke, and [...]
ProfitHacks Launch: The Best Bits…
by Pete Williams on 23. Nov, 2012 in Business Building, Offline Marketing, Online Marketing, Pete's Projects
7 Levers of Business (or How to Double Your Profits)
by florence on 03. Aug, 2012 in Business Building, Offline Marketing, Online Marketing
I’m going to say, right up front, that this article involves some maths. If you’re numerically challenged, don’t panic. It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you. The reason I’m telling you this now is because I don’t want you to skim down [...]
The Marketing Filter
by Pete Williams on 12. Apr, 2012 in Offline Marketing, Online Marketing
Hey Gang… We’ve started to play around with some video adaptations of our marketing podcast. In this episode, Dom and I discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. I explain how to use Cialdini’s Influence factors and The Marketing Symphony as [...]
Going Analogue – Three Reasons Why You Should Be Advertising Offline
by Pete Williams on 24. Nov, 2011 in Advertising, Offline Marketing
In years gone by, it was a struggle to get businesses to start advertising on the Internet. Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure. Talk about digital marketing methods such as pay-per-click, search engine optimization, and email [...]
Outsourcing Made Easy
by Pete Williams on 17. Nov, 2011 in Business Building, Free Stuff, Offline Marketing, Online Marketing, Productivity
Hey Gang, Are you the bottleneck in your business? Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s [...]
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