In years gone by, it was a struggle to get businesses to start advertising on the Internet.  Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure.  Talk about digital marketing methods such as pay-per-click, search engine optimization, and email campaigns, and it was like you were talking a foreign language.  But these days, the problem is quite the opposite . . . .

We’re now witnessing an age where an entire generation of flourishing businesses came into existence online, built a customer base entirely through Internet marketing, and have never known anything else.  Although I applaud their success, I’m also aware that they’re missing out on a huge opportunity to greatly increase their marketing reach.

Part of the problem stems from the fact that online marketing is all these businesses have ever known, and there is a perfectly understandable reluctance to try something new.  The larger issue is that offline marketing is seen by many as a backward step.  It’s almost as if advertising that doesn’t involve a computer or mobile phone screen is perceived as old-fashioned, dated, and a futile attempt to reach a diminishing audience.

This kind of thinking, whether conscious or otherwise, is deeply flawed.  It’s true that, as a species, we’re spending increasing amounts of time online; but the vast majority of people are still spending the bulk of their time on activities that don’t involve the Internet.  Newspapers, magazines, television, radio, public transport, advertising boards, and direct mail, all provide marketing opportunities that cannot be reached via an Ethernet cable.

It’s also important to realize that, just because someone uses the Internet regularly, doesn’t mean that online advertising is the best way to reach them.  My fiancée, for example, visits Facebook on an hourly basis, but rarely uses the Internet for anything else.  All the pay-per-click and search engine optimization in the world isn’t going to get her attention; in fact, unless you’re spending lots of money on Facebook advertising, you’ve got virtually no chance.

My fiancée is not unique in her online activity.  There are millions of people who go online every day to tweet, update their Facebook status, check their emails, and little else.  Take a moment to pause and think about what that means.  There is a huge group of people out there, with easy Internet access, but who have little or no chance of being reached by your marketing message.

If that wasn’t motive enough to start exploring the offline marketing avenues, here are three more very good reasons why you should be “Going Analogue:”

1)  More Traffic . . . Better Conversions

It goes without saying that if you advertise in magazines and publish articles in newspapers you’re going to generate traffic; but you’re also going to see a boost in your conversion rates.  The core reason for this is the trust that is generated by offline advertising.  The Web is still seen as a place where any two-bit business, not to mention myriads of scammers, can market their wares.  By contrast, offline advertising is seen as something that is only within the budget of established businesses (even though the costs are often far lower than most would imagine).  Additionally, if a person likes and trusts the magazine or newspaper within which they’ve seen your advert, you’re effectively receiving an implied endorsement that is going to impact the way in which your website is perceived.

Another residual effect of advertising in offline media is that you’re then in a position to add “As seen in . . .” labels to your website.  This will have a measurable effect on your conversion rates.

2)  Become a Market Leader

Anyone can publish a blog and dress it up in fancy graphics; but it takes a real expert to be featured in a newspaper, or interviewed on the radio.  There is a company in the UK that does virtually no traditional advertising, but their Managing Director writes for several publications, including a column in a national newspaper.  This media presence, along with word-of-mouth recommendations, has made them the leading provider in their industry with over 25,000 clients.

What most don’t realize is that muscling your way into established offline media channels is easier than it appears.  Producing a constant stream of fresh, original content is a challenge that all radio stations, television channels, and publications face; so if you have expertise in a particular area and are willing to write articles or be interviewed, then you could be exactly what editors and content directors are looking for.  Get your name out there and make it known that you’re available.  If you can own this space, then people will visit your website already confident that you’re an expert and a market leader.

3)  A New Experience

Hardcore Web surfers have experienced pretty much every imaginable online advertising technique.  Video marketing, autoresponders, upsells, and one-time offers, have become so passé that Internet marketers have to keep coming up with new twists to maintain worthwhile conversion rates.  You can sidestep this problem by using offline marketing to attract visitors that have Internet access, but have little or no experience with the aforementioned advertising methods.  Attract new visitors using offline advertising and you’ll find that these individuals are far more receptive to your sales funnels.

None of the above is intended to dissuade you from making full use of online marketing.  In terms of speed and cost, the Internet is still a superb way to advertise your products and services.  The purpose of this article is to convince you to “Go Analogue” and discover (or rediscover) the range of fantastic options that exist for you to promote your business.  The most successful businesses brand themselves right across the digital and analogue world, combining the two for maximum effect.  I urge you to join them.

For more information about ‘Going Analogue: Offline Marketing in an Online World,’ check out: www.GoingAnalogue.com.

Going Analogue – Three Reasons Why You Should Be Advertising Offline is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Going Analogue – Three Reasons Why You Should Be Advertising Offline

Hey Gang,

Are you the bottleneck in your business?

Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.)

That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing.

They’ve just released the 2nd video which you can check out over at:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/.

In this video, I talk about:
●   How to become a market leader in your niche in just 30 minutes a day
●   How to systemize content creation to produce high-quality videos, audio and reports -– all on auto-pilot
●   Why you should only work on the core elements of your content creation, and outsource the ‘mechanics’
●   How to ethically hijack traffic from some of the most popular web properties like YouTube, iTunes and top article directories
●   The 11-step process that quickly and easily creates thousands of high-quality backlinks to your site
●   Plus much, much more!

You’re guaranteed to get some gold nuggets out of this free blog series.  If you want to know the secret of how to work ON your business rather than IN your business, you need to watch these two videos.

Enjoy,
Pete

Outsourcing Made Easy is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Outsourcing Made Easy

If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode.

Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared.

So I thought I’d run an idea past you all.

What if we put the two powerful concepts together: the power of a structured weekly mastermind group of like-minded, goal-oriented entrepreneurs, mixed with the power the 7 levers can bring your business when implemented into your business over a structured 7-week period?

So what I’m thinking is a small mastermind group of maybe 6 or 7 PreneurCast listeners, myself and Dom – ok, so Dom doesn’t know this yet; but he’ll be on board…

…and we meet each week for around 90 minutes to work on each other’s business.

Every week over the 7-week period, we’ll delve deep into each one of the 7 levers, and mastermind how we can implement them in each person’s business.

We’ll cover:

●  increasing the traffic to your business
●  increasing the opt-in rate you’re currently getting
●  different strategies for skyrocketing your sales team’s conversion rates
●  ways to increase your average sales value (we’ll spend an entire week on this)
●  ways to make your customers buy per items per sale
●  …and some really cool and easy ways to increase the number of times your customers buy from you each year
●  plus a tonne more stuff which will result in your profits increasing.

…and the beauty of the 7 levers, as you know, is that we only need to increase each of the 7 elements by just 10% and it will result in the profits of your business almost doubling.

Let me say that again for you… if you haven’t already got it from listening to The 7 Levers PreneurCast episode.

Here’s what it will do for you.

If you just increase each of the 7 levers by just 10%, the profits you’ll be able to take from your business will almost DOUBLE.

That’s means in just 7 weeks, by increasing each of these 7 levers by just 10%, you’ll be taking home a bunch more cash each and every week.

This is going to be more than the typical ‘business development’ course you invest in, read and have to implement on your own… we’re going to get together EVERY week and work ON your business together to make sure to take action and implement what we cover quickly and effectively.

Now, there are three major factors that make this important to you and your business right now.

Firstly, with the economy in its current state, it’s vital for your business, whether it’s an online business, a service business or a bricks and mortar business, to make sure you are getting the most of what you’ve got. And that’s what the ’7 Levers’ are all about — maximising what you’re currently doing in your business. Getting just that extra 10% from each of the 7 levers which will result in your businesses profits almost doubling.

Mix that with the fact that the world is getting smaller which is making it easier for your competition to reach your clients and steal them from right under your noise. You need to have a proven system you can go to, rely on and implement in your business.

And with the power of online tech like GoToMeeting, we can conduct this effortlessly each week to make sure you not only get the lesson delivered directly to you no matter where you are, but we can easily communicate with the entire group during our mastermind calls.

So if you’re interested, here’s what you need to do.

Fire off an email right now to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’.

As I said, we’re only going to have a handful of people in this mastermind group and it will be filled on a first-come, first-served basis.

Now, there will be an investment for this; but I can guarantee you it will not be anywhere near the $5000 I usually charge as a minimum for personal coaching. (Think Groupon-style discounts here.)

This will be the first mastermind-style group I’ve ever done as a ‘coaching group’…  I’ve participated in many groups, as I mentioned on the mastermind episode. It was a mastermind group that got me my first book deal, got me introduced to the team at Ernst + Young which resulted in me being a Southern Region Finalist in their Global Entrepreneur of the Year Awards and so much more…

I won’t be charging anywhere near what I charge for one-on-one; but I also know I’ll never charge anywhere near as low as this first mastermind group will cost.

So if you want to work with not only me, but Dom and a handful of other proactive entrepreneurs, shoot an email to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’ and we’ll be in touch.

Pete

P.S.  And if you’re keen, there’s no obligation on any level; but we will fill the spots on a first-come, first-served basis. So email us right now to ensure you’re at the head of the pack.

I look forward to working with you to implement the 7 levers in your business. And if it’s not for you right now, Dom and I will catch you next week for another PreneurCast episode.

Here’s What I’m Thinking is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Here’s What I’m Thinking

Hey Gang…

Check This Out –
www.GoingAnalogue.com

As Frank Kern (finally) mentioned this week during his 2011 State Of The Internet Address - “Most of us are probably making the same mistake… most people are just relying on the internet to get customers.”

I’m amazed no one else has ever really come out and said this before – because it’s fundamental to running a successful business.

I first presented on this whole ‘going offline’ concept at an exclusive online marketing event hosted by Ed Dale back in 2008 … and really loved sharing some of this stuff during all 3 Challenge.co conferences around the world in 2010.

So, after being part of this marketing community and a faculty members for Challenge.co + Challenge Plus for around 3 years and due to amazing feedback and Ed’s pushing, I have finally decided to put together a course to help you discover how to boost your website’s traffic + increase conversion rates with a bunch of little known, yet easily implemented offline marketing techniques.

If you don’t use offline techniques to generate new business you are literally leaving money on the table, it’s pretty obvious… BUT

I see so many people obsessed with running an online business and doing online marketing. So obsessed, they become blinkered and forget they are actually running a real world business with only a single channel to market – which is the web.

Whatever you sell, the chances are you have a bigger marketplace offline – people who don’t avidly search Google every day for your services – yet people who would still buy what you do or what you sell.

Have you ever stopped to consider these people, this untapped marketplace and these new and undiscovered channels to market?

… and the best bit is, in the program I show you how you can put easily implementable systems in place so you can use and leverage what you’re already doing in your “online marketing” to reach these people offline – very very cost effectively.

There is a short 6min video covering everything about the course, and why I (along with Ed Dale + Frank) think this is going to be one of the biggest shifts in the internet marketing community in 2011.

Check it all out at:
www.GoingAnalogue.com

Speak soon,

Pete

Someone Agrees With Me – Finally !! is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Someone Agrees With Me – Finally !!

Delivering Happiness: A Path to Profits, Passion, and Purpose By Tony Hsieh.

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It’s all standard operating procedure at Zappos.com, the online retailer that’s doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine’s top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

Delivering Happiness Book Review is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Delivering Happiness Book Review

Not sure about you, but I use a tonne of email auto-responders in all my companies – and not just the online businesses. The sequential, set & forget marketing from the email auto-responders are killing it for my biggest real world company Infiniti Telecommunications.

See, I’ve been looking for a way to implement the same automated follow-up marketing offline via direct mail for about a year, and not a single direct mail print company (in Australia or USA) offered a solution. They all offered the ability to do a mail merge (variable data) print run, if I wanted to arrange a once off promotion, but nothing that even resembled an automated follow up sequence of post-cards and/or greeting cards.

Anyway, a friend ‘pitched’ a card sending business model to me over a year ago, which I completely blew off. It was an MLM business-model and he used the standard network marketing pitch as well – I had too many other projects on the go, didn’t want another income opportunity chewing up my time, and felt that I’d have to sell “snake oil”.

BUT, then after helping him out in a completely unrelated area, I got one of these cards as a small thank-you note… and the thing that stood out for me was:

The cards (and envelope) were printed in his own Handwriting – With a Local Postage Stamp !!

Yep, the platform they use to print these cards allows customers to fill out a form and have their handwriting uploaded as a custom font — blew my mind ! Just imagine how high the ‘open rates’ of these cards are – 98%+ ? (Puts the open rates of even the best email copywriters to shame.)

So, after a quick conversation I also learned that the platform allows clients all over the world, to not only send out single cards, bulk mailings, birthday/anniversary cards on pre-set date (which is cool in itself) …

BUT you can set-up an auto-responders style sequence, where clients can get a ‘thank you for buying’ postcard immediately, 17 days later a ‘hope it’s all going well’ two-fold card, then a ‘it’s probably time for a refill’ postcard 45 days later etc etc etc.

As I talk about in the ‘Preneur Hierarchy’ section of the book, the easiest people sell to are your existing customers, right ? Well, this is that follow-up, stay-in-touch, up-sell, back-end real-world marketing program on auto-pilot.

The thing that really annoys me, is they don’t really ‘pitch’ the auto-responder feature of their service – They are more focused on people sending one-off thank you cards to friends and family.

The other amazing thing is that it costs a lot less than $1 per card… and that includes postage!! (You won’t find hallmark anywhere near that price – and the quality is identical to me).

There library has over 10,000 card designs, but you can obviously upload your own designs (in under 2mins) for custom promotional mailings.

This is one of the best direct response marketing services I’ve ever seen…

Now regarding, the often dirty term ‘Multi-Level Marketing’ – Firstly, let me say:

You can become a customer of their service WITHOUT joining the MLM structure.

I wanted to make this clear again, because I am not trying to pitch you on ‘joining my downline’, I really do believe the direct marketing service they offer is a powerful one.

If you want to also have a opportunity to make some (good) coin along the way, great… They offer some very healthy sign-up commissions, plus a (residual income) $% of every card printed and sent from people (customers) in your downline. But, that side of things is all explained on a video over at their site.

Either way, I really encourage you to check out their direct mail services.

I’ve arranged a 7 Day Free Trial, so you can send 2 or 3 one-off cards to friends, customers or even yourself (to see the quality first hand) and trial their direct mail marketing platform.

Just visit http://bit.ly/7DayCardTrial, ignore the crappy site layout, and click the big banner at the top of the page, then follow the simple sign-up process.

If you have any questions at all, feel free to shoot me an email anytime – I’d really love your thoughts and feedback.

That link again is http://bit.ly/7DayCardTrial

Speak soon.

Pete

P.S. Did I mention that once you’re a client they upload your OWN friggin handwriting as a font – and include a couple of signatures too !!!

P.P.S. Direct Mail Auto-Responders = No Spam Filters + Really High Open Rates + Less Competition (no one get’s “handwritten” mail anymore, unless it’s a bill)

P.P.P.S. Go and visit http://bit.ly/7DayCardTrial

P.P.P.S. And yes… given that it’s an MLM model, when you sign up for an account and implement this offline auto-responder service in your business, I will make a few bucks. But if you join their entrepreneur program I’m more than happy to ‘coach’ and help you grow your MLM business.

Forget Email – Offline AutoResponders Is Where It’s At In 2010… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Forget Email – Offline AutoResponders Is Where It’s At In 2010…

‘Going Analog’ Sneak Peak is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: ‘Going Analog’ Sneak Peak

Just wanted to let you all know that Brent is running a little ‘challenge’.

If his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters – for real?’, gets 20 responses by Thursday 13th, he is going to do a series of short screen-cam videos the week after showing each copywriting step he goes through as he goes through it, what he’s thinking at each step, and how you can duplicate his process to create your own sales letters – and make the videos available on his blog.

So why should you learn from Brent?

Well I was “some-what” on the inside of one product launches Brent wrote the sales letter for, which resulted in $560,000 in orders in under 24 hours ‘On a niche product’ With the offer targeted to Australians (only) who were interested in this niche.

Need I say more ???

So, just make sure you go to his blog post ‘Want To Watch while a Copywriter Writes Salesletters – for real?’ and leave a comment.

Technorati Tags: copywriting, brent, hodgson, brent hodgson, over-the-shoulder, over the shoulder

Look Over Brent Hodgson’s Shoulder… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Look Over Brent Hodgson’s Shoulder…

Todays post is based on the Robert Cialdini influence principle of ‘Liking’… and the two ways you can look at the factor of ‘liking’ when it comes to marketing and selling.

Firstly, you can say people will buy from people they like. Pretty plain and obvious, it’s just human nature that people are reluctant to throw money at people they don’t like.

There really isn’t anything new here… this principle has been openly discussed for decades. No sane marketer goes around trying to piss their prospects off.. that just ain’t cricket.

Although, what I am NOT saying is “try and get everyone to like you”.. trying to do this is a fast ticket to the insane asylum. Dan Kennedy talks about this principle really well and I will dedicate an entire post to it at some point.. but for now the take away is:

“Try and get your targeted prospects to like you… and just ignore everyone else… even Mother Teresa had her haters”

Secondly, you can look at it from the point of view that if, as a marketer, you can get your prospects to think/believe/feel that they are “just like you” it builds a very strong bond that is such a powerful selling tool.

Over-The Shoulder marketing is not just about letting your prospects look over your shoulder so they develop a liking for you… It’s about creating a subconcious connection in the prospects mind that the are JUST LIKE you..

It’s this take on the ‘liking principle’ that forms the foundation of ‘Over-The-Shoulder’ selling and one reason why Twitter has become such a powerful marketing tool.

Twitter is a great way to really engage your customer in this “Over the Shoulder” way.

Some of the greatest over-the-shoulder marketers around are really embracing Twitter to interact with thier herd (read: prospects) but posting what would otherwise be considered the most random collection of tweets (posts on thier twitter feed)… everything from what they had for breakfast, to what they are doing with their family on the weekend, to what random web-site’s they’re visiting.. plus the odd (strategically placed) sales pitch.

By reading the Twitter feed, you are practically reading over their shoulder and getting a glimpse into the persons life.

So is are these tweets really that random ?

Well, what’s actually happening in these prospects mind whilst reading these random tweets:

“Look at Scott… Look at what Scots’s doing. Aww, Scott’s with his family! I have a family… Oh, Scott had to go to the supermarket just like me. Oh wow, Scott has to do the same mundane taks as me… Cool, Scott likes wearing pink tutoos just like me… Scott really is so similar to me. Amazing, Scott is making like $100,000 a month doing this internet marketing thing… Well if Scott is just like me, there is no reasons I couldn’t do that too… Maybe i will buy his stuff and be even more like Scott….”

It’s not just about having someone look over your shoulder and exposing your life to the world (although thats why the majority of people twitter) – it’s about building a rapport, it about allowing your prospects to get a glimpse into your life and create that “i’m just like you bond”.

As Brent says so elequently…. It’s about making yourself similar to other people in your market – with some of the same struggles, joys and mundane day-to-day life. It’s ‘mirror marketing’ – allowing people to see themselves in you.

It makes anything you do seem achieveable.

If you’re a guru, and you’re like them, your success becomes within their reach. It becomes achieveable.

Pete

P.S. – If you want to find out what Fleur and I are doing this weekend then subscribe to my twitter feed here.

P.P.S. – Make sure you check out Brent Hodgsons blog here – http://www.brenthodgson.com/. He’s just started blogging again after a little break and he really does know what he’s talking about.

Technorati Tags: over the shoulder, over, shoulder, marketing, over the shoulder marketing, over the shoulder selling, brent hodgson, brent, hodgson, pete williams, peter williams, Robert Cialdini, Robert, Cialdini

Over The Shoulder Marketing [with Brent Hodgson] is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Over The Shoulder Marketing [with Brent Hodgson]

As Brent mentioned in his post, we caught up for a long over-due dinner earlier in the week and as always got to talking about all things internet marketing…

Anyway, Brent mentioned he was working on an article about Robert Cialdini’s 6 factors of influence and how they can be used when selling online…

For those who have a mmory like me.. for reference the 6 factors are:

• Reciprocation - When people receive a favor, they feel the need to return that favor;
• Commitment and Consistency - When people commit to an ideal or goal in some way, they feel the need to honor that commitment;
• Social Proof - When people see other people doing something, they become more likely to do it themselves;
• Scarcity - Perceived scarcity in supply will create an increased demand;
• Authority - When asked to perform an action by an authority figure, people will usually comply;
• Liking – People are easily persuaded by people who are similar to and/or liked by them;

As Brent mentioned in his blog, the two factors which we spent most of the conversation discussing were Authority (how do you establish authority online?), and Liking (how do you get someone to connect with your identity through a sales letter?)…

So here is my take on the first of these two factors…

1. Authority

Traditionally, creating authority online has been done by having esteemed “experts” provide testimonials, or endorsement throughout your sales letter and launch process.

Just look at the latest Frank Kern, Mass Control launch, every perceived Internet marketing expert came out and endorsed the product – Ed Dale, Brad Fallon, Andy Jenkins, Mike Filsame, Jeff Walker etc etc etc

By having these experts, who already have authority in the niche of internet marketing, endorsing Frank (or anyone) and saying how great his stuff is, that he is a brilliant copywriter, that the course is amazing and so on.. the authority that expert has gets “magically transposed’ to the person they are endorsing.. in this case Frank Kern (who by the way didn’t really need these experts to get authority, but just roll with me here)

Another way people have traditionally gone about building authority in their sales pitches online (and offline for that matter) is through PROOF. You’ve all seen the proof online… normally in the form of a click bank screenshot showing how they’ve made like $109,543.37 in the past 46 hours etc etc

…. But how can you create authority if you are not an insider into this elite guru group or don’t want to give away your nett worth to all the identity stealers out there?

Ever thought about… PUBLICITY.

Yep I said it, free exposure in the real world media – radio, newspapers, TV – a very over-looked and under-valued internet marketing tool.

The reason publicity works so well as a authority generator for online marketers is that it’s the most amazing third-part endorsement. It’s the (ultimate) testimonial you can’t buy, fake or get off a buddy in an inner-circle.

If you get exposure from a media source that gives your website or product an endorsement via the story, then no amount of paid advertising can bring you the same amount of kudos or credibility.

If the prospect sees an article about you, your website or your product in the media, it’s instant KUDOS – you are the expert!

Also, if you’re selling information on playing the guitar, imagine the credibility and pre-eminence in the market you will gain by being able to refer to print or television media on your website. This will bring you instant expert status and result in harnessing one of the most precious commodities of the internet trust.

Uncover The Real Inside Secrets Of How To Put Bucket Loads Of Cash Into Your Pocket Instantly Boost Your Profile Whether You’re A Small Business Owner, Internet Marketer Or Just Need Publicity To Promote Your Project Right Now!

Discover How To Write And Send Powerful Press Releases In Under An Hour And Get National Media Attention For Less Than A Cup of Coffee!

www.RenegadePublicist.com

Technorati Tags: selling, marketing, over-the-shoulder, Robert Cialdini, Cialdini, Brent Hodgson, Publicity, Authority, Expert, PR, Press Release, Media Release, Pete Williams, Pete, Williams, Preneur

Creating Authority Online [with Brent Hodgson] is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Creating Authority Online [with Brent Hodgson]