Today’s post was inspired by Ed Dale… I first heard Ed talk about ‘the american idol’ approach to marketing during last years Thirty Day Challenge and just love the concept… I am actually working on a series of posts around the topic of ‘What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing’, [...]
Archive | Offline Marketing RSS feed for this section
Branding Should Be A Byproduct…
On a few different occasions this year, I found myself in lively discussions about the validity of branding… Actually they have been more pistols-at-dawn debates on whether a small business owner should be pro-actively focused on growing their brand, or let their brand develop as a byproduct of their direct-marketing and organic business growth… It [...]
Most Sales Environments Make Selling Easy
Here is a syndicated copy of an article I recently wrote for the Enlightened Wealth Institute. There you go, I said it! Most sales environments make selling easy. Now, if you are in the sales game you are probably going red in the face right now, ready to go to war with me over this, [...]
Read full story •
Comments Off
Checkmate Selling – Why You’ll Never ‘Close’ A Sale…
My mum has always been a huge chess fan, there was a stage when I was younger where we played together often… That period didn’t last very long though, because she was the one who often got to signify victory with the almighty cry of “Checkmate”, not me – and I hated that with a [...]
Why Your Products Perception Matters…
It’s often said, “don’t judge a book by its cover”, but in today’s world of business, that’s easier said than done. With more and more sales being conducted through direct mail and the internet, plus fierce competition for shelf space in retail stores… consumers often simply don’t have the time to make an informed decision, [...]
Pete'sAudiobook
Just send in your email, so I can send you a copy of it
