>>> Click here to find out more about Jules program <<<

How I Saved $1204 Yesterday Thanks To iVideoHero is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Well, what a crazy few weeks!

Big thanks to everyone who played along at home during the recent public launch of ‘ProfitHacks’ – I really appreciate everyones feedback to the videos, participation in the insane livestreams, the standing ovation from those who were at the ‘Experts Industry Association’ conference where I spoke, and especailly to all the launch partners for supporting and promoting the program to thier communities. [It was extremely humbling that some of the smartest people I've learned from over the years, felt that my program was worthy of thier endorsement - Dan Kennedy, Brian Tracy etc etc ]

Given my day-to-day is primarily the ‘real world businesses’, I learned so much about doing an info-product launch, and will break it down in/on an upcomming edition of the PreneurCast show… to share the learnings I had.

But for those who missed the party, (the product is currently closed as we start the Q+A sessions next week), here’s a list of links to some of the cooler stuff we did, content partners released and conversations I participated in as part of the launch.

There is a tonne of take-away lessons and learing here for you to swipe + deploy in your own businesses, without having to invest in the course itself.

Enjoy!

http://eddale.co/profithackswebinar/
Ed Dale and I did a jam packed webinar titled ‘How To Go From Working Full Time To Your Own Business Without Doing It The Hard Way’ – we’re we talked about the transition a lot of entrepreneurs face when moving from the stable paycheck to the ‘self employment’ world.

http://www.noblesamurai.com/…/is-this-the-new–seo/
The amazing team over at NobleSamurai, did a number of substance rich blog posts (and videos) talking about, thier area of expertise, SEO and how a number of the core fundamentals of ProfitHacks supports and overcomes a lot of the challengers ‘SEOers’ are currently facing.

http://www.noblesamurai.com/…/how-to-uncover-an-extra-…-day-to-grow-your-business-profits-3362/
Antother great post by the Samurai bots on productivity. Did you know a report by McKinsey & Company in July 2012 found that the average worker spends 28 percent of their week managing email – That means out of a five day week, you spend about a day and a half answering email! INSANE !!

http://www.noblesamurai.com/…/how-to-create-high-quality-products-fast-3400/
I love this post by Eugene and the team. Linking (pardon the punn) Roger Bannister’s beating of the 4min mile with business and productivity.

http://profithacks.com/live/highlights/
This is a replay of the final livestream we did as part of the launch. Yes there is a hard pitch near the end.. but the first half of the video is all content; particularly focused on “A Blueprint to ProfitHack Your Business” – It covers the process, system and steps I suggest ‘newbies’ follow while working to make the transition from pay-check to entrepreneur.

http://successsculpting.com/1356/secret-productivity-hacks-to-increase-productivity/
in this podcast with Stephen Pierce, for ‘The Success Sculpting Show’ I discussed the concept of Core Vs Mechanics; and how this one distinction can free you up from unnecessary tasks in your day. How to be more productive as an entrepreneur and employee. The importance of leverage; and how to really apply it for massive productivity gains. Why you need to start relaxing and exercising more, to increase productivity at work.

http://www.youtube.com/watch?v=ziKIixRERuk&vq=hd720
In this webinar Eugene from Noble Samurai and I answered lots of BIG questions their community were asking, including: What do I do if I’m just starting out and can’t afford to employ a team? I’m just dipping my toes into Internet marketing – where do I start? How and where do I find a trustworthy, affordable VA? What’s the best way of increasing quality, targeted traffic to my website? How do I create good quality content in a short amount of time?

http://profithacks.com/mindset/
As part of taking Profit Hacks to market, we did a intenal beta-launch to some of Rich Schefren’s clients… This video except is taken from the morning session of a closed-door client day we had in Florida; where business owners from all over the world who were applying the ProfitHacks strategies in thier projects come to hang out, network and get one-on-one support from me and the team.

http://www.youtube.com/watch?v=UJnP3LfzJKU
In this exclusive behind-the-scenes footage from our beta-launch livesteam, Rich and I give the story behind the Profit Hack system… and how you can use it to get the maximum amount of leverage (and profits) in your business with the least amount of effort. This Directors Cut also features clips from real-live people who were already using the Profit Hacks strategies to “revolutionize” their businesses.

http://carriewilkerson.com/how-to-work-86-less-days-per-year/
This is one of many guest posts I wrote for our support partners (affiliates) during the launch. This article focuses on how saving 86 days of work per year can be achieved but only if you change ONE element of your work processes.

http://www.profithacks.com/experts-academy-interview/
While I was hanging out in California at the ‘Experts Industry Association’, New York Times BestSelling Author Brendon Burchard and I had a conversation about ProfitHacks and how it applies to coaches, speakers, authors etc etc.

ProfitHacks Launch: The Best Bits… is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Your presence online had virtually been deleted. Because your chief marketing strategy had suddenly and inexplicably been outlawed.

Suddenly you had no way to reach your market, no way to attract prospects, no way to basically earn a living.

OK, while that scenario may sound a bit apocalyptic, the end result danger can be very real.  Especially if you fall into the trap that far too many entrepreneurs do.

The trap of trying to build their reputation, their following, their credibility all on their own. And to do it by relying solely on one overly popular strategy to get it done… SEO.

What if SEO died?

So let me ask you a question? What if there was no more SEO? What if it was outlawed around the world? What if your single biggest source of traffic was stamped DOA?

What would you do?

Ridiculous question? Well maybe. But the truth is, there is a very real danger to relying on any one tactic or strategy too heavily.

And unfortunately it’s an error that too many entrepreneurs make right out of the gate. They focus far too much of their time on one single tactic or another. And that, by itself, is a dangerous strategy.

Marketing strategist Jay Abraham once called it, building a “one legged table.” If something happens to that one leg, your business could be wiped out.

So it’s far smarter to have a more flexible more robust strategy to not only protect yourself, but also to continuously grow your business.

Alternatives to DIY…

One of the key alternatives to doing it yourself, is something I call “Standing on the shoulders of Giants.” That basically means leveraging other online business peoples lists, reputations, and communities.

It’s not that hard.

The key to getting your content out with them is by thinking about their self-interest. What would make them look good in the eyes of their followers.

Then simply create some value that they’d be happy to share with their crowd. It can be an interview with them. Or offer to write a guest blog. Contribute an article or a podcast…

If that sounds impossible remember, just like you, they have to create killer content for their crowd. If you can offer them something they would be happy to offer, they’ll most likely jump at it in a heartbeat. They’re giving their followers great value, and they’re getting a load of work off their own desk.

And they’re giving you a great boost in your reach throughout the Internet.

R.I.P. SEO is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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The article, Would You Pay 50 Cents to Read This Post? Google Tests Micropayments for Content, starts by saying:

“People have always been happy to pay for newspaper and magazine subscriptions, as long as the words arrived printed on actual paper. Asking those same people to buy that same content in digital form is another story”

and goes on to raise an obvious question:

“What they’re building is iTunes for content instead of music. A song for $.99 is an impulse buy, a $9.99 album not so much. The difference is, we listen to songs over and over again. How many articles would you read more than once?”

THE THING IS THOUGH…

What people are buying, when purchasing a newspaper or a magazine, especially traditionally, is not the information, OR it being ‘printed on actually paper‘.

They were paying for the access to information.

AND ALAS THE CURRENT PROBLEM facing online publishers…

… access to alternate pieces of “micro- content”, content only worth 50cents, is in abundance on the web.

Want to find out about different knitting yarns?

1] You can stumble across this page, probably from a google search, decide the information is worth 50cents to you, fumble through login/purchase process, and then consume the content.

OR

2] You can stumble across this page, probably from a good search, realise they want to charge you 50cents, decide the time and effort to login isn’t worth 50cents, hit the back button, click the 2nd listing in the Google results, and then consume that content. 

—

As the author points out, iTunes is entertainment; and people are clearly willing to pay .99 cents for entertainment they can enjoy over and over again.

But information?

Most information is consumed once, and then internalised in the form of knowledge.

… and as I said, it was and still is the access to the information (for consumption and retention) that people are willing to pay for,

… only if made available in a (perceived) vacuum, without easily accessible alternatives.

—

It is this ‘perceived vacuum’ that is the true obstacle that online publishers need to overcome to make micro-payments succeed.

The Obstacle With MicroPayments. is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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As I mentioned in my last guest post…

If you want to move your business online or even start your business from scratch, you need credibility.

In other words, you need proof.

Proof that you can do what you do what you say, proof that you can help others, and proof that you can help someone worse off than your prospects do it.

In fact, that’s step one to marketing an online business.

Fortunately, there are many strategies you can use to develop your credibility as a marketer and an entrepreneur and provide proof that you can do what you claim.

Today, I’m introducing you to six of them…

#1 The Powerful Demonstration

What It Is: An over-the-top demonstration that proves beyond a shadow of a doubt that either you’ve honed your chops to perfection, or your product is capable of making magic happen.

I wrote about this in my blog post about Billy Mays when he passed away.

When done correctly this type of demonstration is MUCH more powerful than a sleuth of testimonials.

In fact, earlier this summer, Pete and I showed how powerful this could be on our Profit Hacks livestream.

We took several content-generation tasks that most people find difficult, time-consuming and expensive. Specifically, creating several blogs, videos and other pieces of content.

Then we showed how Pete could get all that done through outsourcing for pennies on the dollar.

With this live demonstration, we proved you could have blogs written, videos produced and even a podcast recorded by only investing 15 minutes of your time.

And in short, it worked.

By showing how we could accomplish the biggest time-sucking activities and business boosting activities in 15 minutes, Pete had hoards of new clients wanting to buy his new Profit Hacks course.

You can copy this strategy by filming 2 or 3-minute videos of yourself doing a live demonstration in your area of expertise. Trust me, it will be just as effective.

Why It’s Powerful: Prospects discount and distrust testimonials more and more each day. But show them how you can magically solve one of their pressing problems in a way that makes them say WOW and you’ve got them.

With a demonstration, your prospects can see themselves solving their problems or getting the results as easily as you’ve just shown. So they see themselves creating the same result in the same way.

And this is powerful stuff.

You’ve made what they (previously) thought as difficult – as something easily done. And who doesn’t want that?

#2 Results In Advance

What It Is: This distinction comes from Frank Kern. And it’s a doozy. Here’s the concept – let’s say your prospects have to achieve 10 sub-goals to reach their main goal.

Then in your free content you help them take that first step, and achieve their first sub-goal.

So, let’s say your prospects want to make money online by having a massive list of prospects and sending them offers.

In this case, if your prospects were wet-behind-the-ears, step one would be helping them get a website up with a squeeze page.

Why It’s Powerful: The power of momentum is a magical thing. We’ve all experienced it.

When you taste initial success, your belief you’ll achieve your goal skyrockets and you redouble your efforts.

It’s like when you first go on a diet, and the next time you weigh yourself you’re 5 lbs. lighter! You think “IT’S WORKING!” and you find it easier to stick to your diet that day because of the perceived progress you are making.

Of course, if you’re the person that’s responsible for giving your prospects their initial win, then you’re the person that will lead them to the promise land.

And they’ll buy your products and services because they’ve gotten a taste of what you can do for them.

#3 Marquee Clients

What It Is:  You’ve seen consultants do this for years listing all the big companies they’ve consulted for.

And the reason they still do it… because it works.

I became the “Guru to The Gurus” because I’ve coached many of today’s top Internet marketers. And I don’t think it’s too surprising the incredible number of clients I got because of it.

Think about it: You’re on Guru X’s list – you’re impressed with his success and his knowledge.

Then you find out he had a coach when he first started out – one that helped him get incredible results.

Wouldn’t you immediately seek that very same coach out? Of course you would.

Why It’s Powerful: With the right marquee clients, prospects naturally assume if it’s good enough for them, it’s good enough for me. Especially when the prospect aspires to get the same results of those marquee clients.

You probably heard that old saying “No one ever got fired for buying IBM” – just take that sentence to its natural conclusion and you’ve got the point.

#4 Track Record

What It Is: An impressive array of previous accomplishments.

In investments it’s about picking winner after winner. In health it might be the first to expose effective alternative approaches. In my business, Strategic Profits, it’s the results we’ve achieved ourselves.

One of my mentors, Michael Masterson, built a 100+ million dollar company in his 30′s, and a totally different 350+ million dollar company in his 50′s.

Is there any wonder why advice from Michael is valued more than from others who haven’t achieved his level of success? I think not.

Why It’s Powerful: A great track record shows: You’re a step ahead of everyone else. You’ve got a high success rate, and you do it consistently.

Who doesn’t want to be around success like that? Ultimately you want to be the “go-to” person in your field for your prospects and clients – and one of the easiest ways to be that person is to advertise your successes.

#5 Powerful Association

What It Is: If you associate with powerful people then it’s assumed you’re powerful…

If you associate with great marketers then it’s assumed you’re a great marketer… if you associate with the rich and famous then it’s assumed you’re rich and famous too… and so on.

Also, when you partner with big name players, often times their credibility extends to you.

In fact, even when you interview enough thought leaders you’re seen as a thought leader.

How To Do It: If I was just starting out in a niche – this is one of the tactics I would immediately leverage.

I’d create a blog… begin posting… then head over to Amazon and buy the most popular books in my niche.

I’d read them, and then approach the authors to interview them about their books.

Almost every author is willing to be interviewed about their books – and when you ask insightful questions (proving that you’ve actually read their books) a friendship is likely to develop.

I’d post the interviews as soon as I did them. And when I had enough of them I’d put them all in a free report with a snazzy introduction and conclusion from me.

Whamo… instant credibility by association.

Why it’s powerful: It’s simply human nature to assume that if those people (whoever those people are) seem to think you are worthy then so will I.

#6 Unique Mechanism

What It Is: Gene Schwartz went through a very thorough explanation of this in his book:  Breakthrough Advertising.

I also wrote about how Billy Mays used this in the blog post I wrote about his life.

Here’s the gist of it:  A mechanism is a new way, unique method, new system, or approach to getting the benefit your prospects desire.

Why It’s Powerful: Having a new way to achieve a result makes getting the result more believable to all your prospects who already tried other approaches.

So there’s an immediate increase in the believability of your promise.

Bottom line: No matter which method you choose, you need proof to get the credibility you need. So pick a strategy and get started.

To higher profits and beyond,
Rich Schefren

Six Simple Ways to Build Your Credibility as an Entrepreneur is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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If you’re numerically challenged, don’t panic.

It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you.

The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand.

But it is one of the most important articles you’ll ever read.

And I really, really want you to read, apply and benefit from this.

Simply put, what I’m about to reveal can almost double the profitability of your business.

And who’s going to say “no” to that?

But I’m getting ahead of myself. Let’s start from the beginning.

The 7 Levers of Business are specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.

The 7 Levers of Business are…

1)      TRAFFIC: Every person that visits your website or walks into your store adds to your overall traffic. Basically, we’re talking about first-time visitors.

2)      OPT-INS: This refers to individuals within your traffic who take a step that goes beyond that of merely looking, but comes before the buying stage. On a website, this might refer to people who register their email address through a lead capture form; in a shop, this could be someone who tries on an item of clothing in a changing room.

3)      CONVERSIONS: This is the percentage of your “opt-ins” who take out their credit card and commit to spending money.

4)      ITEMS PER SALE: Nice simple one – this is the average number of items purchased by each customer.

5)      AVERAGE ITEM VALUE: To get this figure, divide the total value of all the items you’ve sold in a given period by the total number of items sold in that same period.

6)      TRANSACTIONS PER CUSTOMER: On average, how often do customers make repeat purchases?

7)      PROFIT MARGIN: After you’ve subtracted the cost of making sales, what’s the average profit margin of each sale as a percentage?

Before we go any further, the first question you should be asking yourself is, “am I able to calculate each of these elements?” If not, drop whatever you’re doing because your business is in trouble.

Unless you have a way of calculating this information, then you have no way of knowing if your business is even profitable. You could, without being aware of it, be making a loss on each sale and every customer purchase is driving you closer to bankruptcy!

To be clear, I’m not saying you should be able to quote, at a moment’s notice, the latest precise numbers for each of these seven levers. But you should at least have the resources in place to be able to sit down, and in a reasonable amount of time, work out your current metrics.

If you don’t have the necessary resources, you should install Google Analytics, talk to your accountant, or do whatever you have to do to get the numbers for each of the seven levers.

Next comes the fun part.

I’m sure it won’t come as any shock to you if I said that increasing one of these levers by 10% will increase your profitability by 10%.

Obvious, right?

So, if we increase all seven levers by 10% each, by how much will our profitability increase?

Most people would answer “70%”.

But they’d be wrong.

Increasing all seven levers by 10%, actually increases overall profitability by…

94.8%

Yep, profitability almost doubles!

If you’re mathematically-inclined, you probably already understand why this is the case.

Otherwise, let’s work through an example to prove that this is the case.

CLOTHES STORE EXAMPLE

Imagine that you own a clothing store and you’re going to work out your metrics for the last 12 months.

1)      TRAFFIC: 100,000 customers walked through your door during the last year.

2)      OPT-INS: 20% of your customers try on a garment in the changing room. That’s 20,000 opt-ins altogether.

3)      CONVERSION: 20% of people who try on a garment go on to make a purchase. 20% of 20,000 opt-ins, equals 4,000 customers.

4)      ITEMS PER SALE: Let’s keep it simple and say that each customer purchases one garment. So, 4,000 garments were sold to new customers.

5)      AVERAGE ITEM VALUE: Let’s say the average item value is $100. Total sales are $400,000 ($100 × 4000 garments).

6)      TRANSACTIONS PER CUSTOMER: Again, keeping it simple, let’s say that you don’t currently receive any repeat business, so the number of transactions per customer is 1. Total sales are still $400,000.

7)      PROFIT MARGIN: After wages, energy bills, and purchase of stock, your profit margin on each sale is 50%. Your net profit, then, is $200,000 (50% of $400,000).

Straightforward so far?

Good. Now let’s look at what happens if we increase each lever by a mere 10%.

1)      TRAFFIC: 100,000 customers increased by 10% comes to 110,000 customers.

2)      OPT-INS: You increase your opt-in rate of 20% by 10%, bringing it to 22%. That means that 24,200 people (22% of 110,000) try on a garment.

3)      CONVERSION: You increase your conversion rate of 20% by 10%, bringing it to 22%. So, your total number of sales is now 5,324 (22% of 24,200).

4)      ITEMS PER SALE: A 10% increase of 1 item per customer is 1.1 items per customer. This simply means that one in every ten customers purchases two garments. Total items sold are now 5,856 (1.1 x 5,324 – rounded down).

5)      AVERAGE ITEM VALUE: Average item value has increased from $100 to $110. Revenue is now $644,160 ($110 x 5856).

6)      TRANSACTIONS PER CUSTOMER: As with items per sale, this increases to 1.1 which means one in every 10 customers now comes back another day to make a second purchase. Revenue is now $708,576 (1.1 x $644,160).

7)      PROFIT MARGIN: Margins have increased from 50% to 55%, which makes your net profit $389,716.80 (55% of $708,576).

And there’s your proof.

In the first example, your net profit was $200,000. But in the second example, by increasing each lever by just 10%, your net profit increased to $389,716.80, almost doubling your bottom line.

Aside from being a rather cool mathematical trick, the significance is that this strategy allows you to double your profits, simply by slightly improving your existing numbers.

This is far easier than the alternative.

If you’re receiving 100,000 visitors a month to your website, setting out to double that to 200,000 is difficult.

Really difficult.

But increasing your traffic to 110,000, a relatively small 10% increase, is much more achievable, perhaps by spending a little more on PPC or a little more time improving your SEO.

The same is true of your sales conversion percentage.

Doubling your conversion rate is also difficult to do, but improving it by 10% can be achieved by testing some different headlines, or by adding a trust seal.

You could aim to focus on just one lever per month, for seven months.

And at the end of that time, you’ll have almost doubled your profits.

This strategy is so much easier than trying to fix everything at once. Spend a whole month on just one lever and you’ll be amazed at what you can achieve.

We could spend a whole article on each lever, considering how it can be improved. However, what you often find is that, when you focus on just one aspect of your business, you quickly notice leakages, namely areas where you’re underperforming due to something that can quickly be fixed or improved.

Before you know it, you’ve made a 10% increase and you’re ready to move on to the next lever.

Oh, and by the way, although increasing each lever by 10% almost doubles your profits, increasing each lever by 20% increases your profits by…

Wait for it…

258.3%

If you want to run some numbers of your own, there’s a free calculator that you can use at http://www.7leverscalculator.com/.

7 Levers of Business (or How to Double Your Profits) is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Credibility… Believability… Proof…

You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it.

But you know what I say? It’s this:

Boosting your credibility is necessary but it’s always much easier if you do one thing.

I’ll explain what that one thing is in a moment. First let me introduce myself.

For those of you who don’t know me, I’m Rich Schefren.

I’ve been in the business world for over 20 years now, and during that time I’ve helped hundreds of entrepreneurs grow their own businesses (and grown three multimillion-dollar businesses of my own).

I’m known as the “Guru to the Gurus.” I got that reputation because I’ve coached 90% of the gurus in the Internet marketing industry today, and personally helped all my clients build their credibility.

And over the years, I’ve found boosting your own credibility is always easier when you…

Improve Your Substance

What I mean by that is…

Keep focusing on making your products or services better. Make all your products and services as great as you can. Strive ever and ever to create more value for both your prospects and clients.

What’s that? You say you are already doing that? And you’re not getting all the notoriety and recognition you deserve? And it’s costing you sales and profits daily?

Then let me show you how it’s done.

Today we’re going to drill down into all the particulars of proof. How to best leverage it to enhance your believability and credibility.

First, I want to share an incredible gem Dan Kennedy shared with me. Pay careful attention, because this one is a game changer.

The Game Changer

You see, most marketers think there’s only 1 level of proof. But they’re wrong.

There are, in fact, three levels of proof. Here they are:

1. Proof you can do it
2. Proof you can help others to do it
3. Proof you can help someone worse off than your prospects do it

Now, obviously, all three are important.

But don’t you know, it’s the third type that is often the most difficult to get and the most explosive in generating blockbuster sales.

Here’s why:  Low self-esteem is epidemic. So even when you prove you can do it, and you’ve helped others do it too, your prospect may not believe you can help them do it.

Why? Because they believe they’re…

Beyond Hope.

And that, my friend, will stifle your sales more than you might imagine.

Up till now, you could often rely on testimonials to plug this leak in your sales.

And so in my next post, I’m going to share a plethora of ways to establish more proof.

Consider it a smorgasbord of vehicles to pick and choose from. And while you might not use all of them in any one campaign, the more you do use the more bulletproof your positioning will be.

And, more importantly, your prospects will have…

Confidence You Can Solve Their Problems

Make sense?

Keep in mind there are tons of ways to build up the proof that you have what it takes to solve your clients’ problems.

I have six specific ways to build credibility that I give my own business clients. I’ll get into those in my next guest post here.

In the meantime, if you want to know more about how to use your past experiences to build credibility, check out my post on How to Leverage Your Strengths.

To higher profits and beyond,
Rich Schefren

P.S. Right now, Rich and I are gearing up to launch a new course – Profit Hacks. In this course, we reveal how we manage to run our entire ‘Internet Marketing Businesses’ in just a few minutes every day – leaving plenty of time to run our other businesses, make time for family, and train for triathlons (well that last one is just me). For now, this product is closed to new clients, but we’ll let you know right here when this product is available once again.

Marketing an Online Business? Step #1 – Create Credibility is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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We’ve started to play around with some video adaptations of our marketing podcast.

In this episode, Dom and I discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. I explain how to use Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against.

If you enjoy this, make sure you check the other episodes that have had the video touch on our Youtube Channel.

The Marketing Filter is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: The Marketing Filter

Are you the bottleneck in your business?

Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.)

That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing.

They’ve just released the 2nd video which you can check out over at:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/.

In this video, I talk about:
●   How to become a market leader in your niche in just 30 minutes a day
●   How to systemize content creation to produce high-quality videos, audio and reports -– all on auto-pilot
●   Why you should only work on the core elements of your content creation, and outsource the ‘mechanics’
●   How to ethically hijack traffic from some of the most popular web properties like YouTube, iTunes and top article directories
●   The 11-step process that quickly and easily creates thousands of high-quality backlinks to your site
●   Plus much, much more!

You’re guaranteed to get some gold nuggets out of this free blog series.  If you want to know the secret of how to work ON your business rather than IN your business, you need to watch these two videos.

Enjoy,
Pete

Outsourcing Made Easy is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode.

Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared.

So I thought I’d run an idea past you all.

What if we put the two powerful concepts together: the power of a structured weekly mastermind group of like-minded, goal-oriented entrepreneurs, mixed with the power the 7 levers can bring your business when implemented into your business over a structured 7-week period?

So what I’m thinking is a small mastermind group of maybe 6 or 7 PreneurCast listeners, myself and Dom – ok, so Dom doesn’t know this yet; but he’ll be on board…

…and we meet each week for around 90 minutes to work on each other’s business.

Every week over the 7-week period, we’ll delve deep into each one of the 7 levers, and mastermind how we can implement them in each person’s business.

We’ll cover:

●  increasing the traffic to your business
●  increasing the opt-in rate you’re currently getting
●  different strategies for skyrocketing your sales team’s conversion rates
●  ways to increase your average sales value (we’ll spend an entire week on this)
●  ways to make your customers buy per items per sale
●  …and some really cool and easy ways to increase the number of times your customers buy from you each year
●  plus a tonne more stuff which will result in your profits increasing.

…and the beauty of the 7 levers, as you know, is that we only need to increase each of the 7 elements by just 10% and it will result in the profits of your business almost doubling.

Let me say that again for you… if you haven’t already got it from listening to The 7 Levers PreneurCast episode.

Here’s what it will do for you.

If you just increase each of the 7 levers by just 10%, the profits you’ll be able to take from your business will almost DOUBLE.

That’s means in just 7 weeks, by increasing each of these 7 levers by just 10%, you’ll be taking home a bunch more cash each and every week.

This is going to be more than the typical ‘business development’ course you invest in, read and have to implement on your own… we’re going to get together EVERY week and work ON your business together to make sure to take action and implement what we cover quickly and effectively.

Now, there are three major factors that make this important to you and your business right now.

Firstly, with the economy in its current state, it’s vital for your business, whether it’s an online business, a service business or a bricks and mortar business, to make sure you are getting the most of what you’ve got. And that’s what the ’7 Levers’ are all about — maximising what you’re currently doing in your business. Getting just that extra 10% from each of the 7 levers which will result in your businesses profits almost doubling.

Mix that with the fact that the world is getting smaller which is making it easier for your competition to reach your clients and steal them from right under your noise. You need to have a proven system you can go to, rely on and implement in your business.

And with the power of online tech like GoToMeeting, we can conduct this effortlessly each week to make sure you not only get the lesson delivered directly to you no matter where you are, but we can easily communicate with the entire group during our mastermind calls.

So if you’re interested, here’s what you need to do.

Fire off an email right now to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’.

As I said, we’re only going to have a handful of people in this mastermind group and it will be filled on a first-come, first-served basis.

Now, there will be an investment for this; but I can guarantee you it will not be anywhere near the $5000 I usually charge as a minimum for personal coaching. (Think Groupon-style discounts here.)

This will be the first mastermind-style group I’ve ever done as a ‘coaching group’…  I’ve participated in many groups, as I mentioned on the mastermind episode. It was a mastermind group that got me my first book deal, got me introduced to the team at Ernst + Young which resulted in me being a Southern Region Finalist in their Global Entrepreneur of the Year Awards and so much more…

I won’t be charging anywhere near what I charge for one-on-one; but I also know I’ll never charge anywhere near as low as this first mastermind group will cost.

So if you want to work with not only me, but Dom and a handful of other proactive entrepreneurs, shoot an email to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’ and we’ll be in touch.

Pete

P.S.  And if you’re keen, there’s no obligation on any level; but we will fill the spots on a first-come, first-served basis. So email us right now to ensure you’re at the head of the pack.

I look forward to working with you to implement the 7 levers in your business. And if it’s not for you right now, Dom and I will catch you next week for another PreneurCast episode.

Here’s What I’m Thinking is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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