As I mentioned in my last guest post… In other words, you need proof. Proof that you can do what you do what you say, proof that you can help others, and proof that you can help someone worse off than your prospects do it. In fact, that’s step one to marketing an online business. [...]
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7 Levers of Business (or How to Double Your Profits)
I’m going to say, right up front, that this article involves some maths. If you’re numerically challenged, don’t panic. It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you. The reason I’m telling you this now is because I don’t want you to skim down [...]
Marketing an Online Business? Step #1 – Create Credibility
Credibility… Believability… Proof… You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it. But you know what I say? It’s this: I’ll explain what that one thing is in a moment. First let me introduce myself. For those of you who don’t know [...]
The Marketing Filter
Hey Gang… We’ve started to play around with some video adaptations of our marketing podcast. In this episode, Dom and I discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. I explain how to use Cialdini’s Influence factors and The Marketing Symphony as [...]
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Outsourcing Made Easy
Hey Gang, Are you the bottleneck in your business? Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s [...]
Pete'sAudiobook
Now that I've got the rights back from the publishers, if you enter your email address below, I can send you a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.
