Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 19 Risk reversal is all about removing any risk that the prospect might be feeling and transferring it to your business. For example, I bought an expensive new computer recently, and I wanted to buy an industrial strength surge protector [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 It is one of my strongest beliefs in business that you should do it your way. Too many people start a business by copying whatever most similar businesses are doing. Sure this might seem safer, but will this allow [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 Before you go any further, you must decide why you are going into business. Put this book down for a few minutes and think about it right now it’s important! Before you even think about setting goals such as profit or [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 3 So you have an idea to market a nuclear-powered mouse trap or, like a few of the entrepreneurs mentioned earlier, you are going to market an existing idea better. You need to be able to clearly communicate what sets [...]

Taken from my book ‘How To Turn Your Million-Dollar Idea Into A Reality’ – Chapter 10 Many people in business don’t know the difference between advertising and publicity. The two have the same ultimate goal, which is to increase sales. But they are very different. Advertising is when you pay for space or time to [...]