If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode.

Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared.

So I thought I’d run an idea past you all.

What if we put the two powerful concepts together: the power of a structured weekly mastermind group of like-minded, goal-oriented entrepreneurs, mixed with the power the 7 levers can bring your business when implemented into your business over a structured 7-week period?

So what I’m thinking is a small mastermind group of maybe 6 or 7 PreneurCast listeners, myself and Dom – ok, so Dom doesn’t know this yet; but he’ll be on board…

…and we meet each week for around 90 minutes to work on each other’s business.

Every week over the 7-week period, we’ll delve deep into each one of the 7 levers, and mastermind how we can implement them in each person’s business.

We’ll cover:

●  increasing the traffic to your business
●  increasing the opt-in rate you’re currently getting
●  different strategies for skyrocketing your sales team’s conversion rates
●  ways to increase your average sales value (we’ll spend an entire week on this)
●  ways to make your customers buy per items per sale
●  …and some really cool and easy ways to increase the number of times your customers buy from you each year
●  plus a tonne more stuff which will result in your profits increasing.

…and the beauty of the 7 levers, as you know, is that we only need to increase each of the 7 elements by just 10% and it will result in the profits of your business almost doubling.

Let me say that again for you… if you haven’t already got it from listening to The 7 Levers PreneurCast episode.

Here’s what it will do for you.

If you just increase each of the 7 levers by just 10%, the profits you’ll be able to take from your business will almost DOUBLE.

That’s means in just 7 weeks, by increasing each of these 7 levers by just 10%, you’ll be taking home a bunch more cash each and every week.

This is going to be more than the typical ‘business development’ course you invest in, read and have to implement on your own… we’re going to get together EVERY week and work ON your business together to make sure to take action and implement what we cover quickly and effectively.

Now, there are three major factors that make this important to you and your business right now.

Firstly, with the economy in its current state, it’s vital for your business, whether it’s an online business, a service business or a bricks and mortar business, to make sure you are getting the most of what you’ve got. And that’s what the ’7 Levers’ are all about — maximising what you’re currently doing in your business. Getting just that extra 10% from each of the 7 levers which will result in your businesses profits almost doubling.

Mix that with the fact that the world is getting smaller which is making it easier for your competition to reach your clients and steal them from right under your noise. You need to have a proven system you can go to, rely on and implement in your business.

And with the power of online tech like GoToMeeting, we can conduct this effortlessly each week to make sure you not only get the lesson delivered directly to you no matter where you are, but we can easily communicate with the entire group during our mastermind calls.

So if you’re interested, here’s what you need to do.

Fire off an email right now to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’.

As I said, we’re only going to have a handful of people in this mastermind group and it will be filled on a first-come, first-served basis.

Now, there will be an investment for this; but I can guarantee you it will not be anywhere near the $5000 I usually charge as a minimum for personal coaching. (Think Groupon-style discounts here.)

This will be the first mastermind-style group I’ve ever done as a ‘coaching group’…  I’ve participated in many groups, as I mentioned on the mastermind episode. It was a mastermind group that got me my first book deal, got me introduced to the team at Ernst + Young which resulted in me being a Southern Region Finalist in their Global Entrepreneur of the Year Awards and so much more…

I won’t be charging anywhere near what I charge for one-on-one; but I also know I’ll never charge anywhere near as low as this first mastermind group will cost.

So if you want to work with not only me, but Dom and a handful of other proactive entrepreneurs, shoot an email to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’ and we’ll be in touch.

Pete

P.S.  And if you’re keen, there’s no obligation on any level; but we will fill the spots on a first-come, first-served basis. So email us right now to ensure you’re at the head of the pack.

I look forward to working with you to implement the 7 levers in your business. And if it’s not for you right now, Dom and I will catch you next week for another PreneurCast episode.

Here’s What I’m Thinking is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Here’s What I’m Thinking

Firstly, I want to say a big THANK YOU from Dom and myself for all the awesome feedback we’ve had so far relating to the PreneurCast Podcast. It’s been a really fun thing to do each week, so please keep listening and leaving your feedback and ratings on the iTunes Store.

We’ve been reading and responding to all the feedback and emails so far; and off the back of all the interaction from you, the listeners, we’re in the process of getting a specific website put together just for the podcast…

…and we’ve had each of the episodes transcribed for you to download, read and make action points all over.

You can download the PDF transcription of each of the episodes below:Episode 1: The First Time…
Listen to Episode 1 on iTunes.
Download the PDF transcription of Episode 1.

Episode 2: The Marketing Symphony
Listen to Episode 2 on iTunes.
Download the PDF transcription of Episode 2.

Episode 3: Information Overload – Email A-Go-Go
Listen to Episode 3 on iTunes.
Download the PDF transcription of Episode 3.

Episode 4: Holiday Preparation
Listen to Episode 4 on iTunes.
Download the PDF transcription of Episode 4.

Episode 5: Start as You Mean to Go On
Listen to Episode 5 on iTunes.
Download the PDF transcription of Episode 5.

Episode 6: The Reading List
Listen to Episode 6 on iTunes.
Download the PDF transcription of Episode 6.

Episode 7: The Bali Edition… Finally
Listen to Episode 7 on iTunes.
Download the PDF transcription of Episode 7.

Episode 8: Failure
Listen to Episode 8 on iTunes.
Download the PDF transcription of Episode 8.

Episode 9: The Other Book
Listen to Episode 9 on iTunes.
Download the PDF transcription of Episode 9.

Episode 10: Masters of the Mind
Listen to Episode 10 on iTunes.
Download the PDF transcription of Episode 10.

Episode 11: Numbers
Listen to Episode 11 on iTunes.
Download the PDF transcription of Episode 11.

Episode 12: Pitching, Proposals and Chat-Up Lines
Listen to Episode 12 on iTunes.
Download the PDF transcription of Episode 12.

Episode 13: Of Ironmen and Entrepreneurs
Listen to Episode 13 on iTunes.
Download the PDF transcription of Episode 13 SOON.

Episode 14: Pete and Ed Dale sitting in a tree, r-u-n-n-i-n-g
Listen to Episode 14 on iTunes.
Download the PDF transcription of Episode 14.

Episode 15: Context and the Man With the Black Case
Listen to Episode 15 on iTunes.
Download the PDF transcription of Episode 15.

Episode 16: The 7 Levers of Business
Listen to Episode 16 on iTunes.
Download the PDF transcription of Episode 16.

Episode 17: Cutting the Ends Off the Roast
Listen to Episode 17 on iTunes.
Download the PDF transcription of Episode 17.

Episode 18: The Challenge – How to Earn a Dollar Online
Listen to Episode 18 on iTunes.
Download the PDF transcription of Episode 18.

Episode 19: Dead Bodies, Wedding Cakes and The Mirror Economy
Listen to Episode 19 on iTunes.
Download the PDF transcription of Episode 19.

Episode 20: Performing Triage on Your Business
Listen to Episode 20 on iTunes.
Download the PDF transcription of Episode 20 SOON.

Episode 21: The Most Productive Episode Yet
Listen to Episode 21 on iTunes.
Download the PDF transcription of Episode 21.

Episode 22: Questions, Questions, Questions
Listen to Episode 22 on iTunes.
Download the PDF transcription of Episode 22 SOON.

Episode 23: Steve Jobs and His Gifts to Consumers
Listen to Episode 23 on iTunes.
Download the PDF transcription of Episode 23 SOON.

Episode 24: The One Without Dom
Listen to Episode 24 on iTunes.
Download the PDF transcription of Episode 24 SOON.

PreneurCast Transcriptions is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: PreneurCast Transcriptions

Hey Hey….

Well it’s about time we release this to the world….

Please welcome to PreneurCast

This is the new podcast I’m doing with Dom Goucher (the marvel that puts together all the videos and stuff you see around the place)

We’re 11 episodes in and are talking all things entrepreneurial, some work-flow hackery and a little but of productivity for good measure.

You can check us out on iTunes over at:
http://itunes.apple.com/us/podcast/preneurcast-entrepreneurship/id448764823

or if your a bit more techy like Dom and want the raw rss feed, check out:
http://feeds.feedburner.com/preneurcast

We’ve been really enjoying putting the first few shows together over the past few weeks (to ensure we could make this habit) and looking forward to sending a new one down the pipe each and every week… so come along for the ride and subscribe.

p.s. We’ve only been in the iTunes directory for a week and have had such a great response we’ve been featured in the New & Noteworthy section in the Australian, UK and US stores… so please help us keep the momentum and give us a quick review or rating.. It takes 14 seconds and our ego’s would really appreciate it.

The Podcast Is Here: PreneurCast is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: The Podcast Is Here: PreneurCast

Introducing InfinitiWeb is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Introducing InfinitiWeb

It’s Gonna Be Full Of Buzz Words is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: It’s Gonna Be Full Of Buzz Words

If you’re interested in some more Product Launch Case Studies, I strongly suggest you check out this great video showing how a guy in a weird niche make his product launch “perpetual”. In other words, he automated the entire process, so he can have the launch set on “automatic” in the future.

Check it out here: http://www.petewilliams.com.au/EvergreenLaunches

How I REsold The MCG is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: How I REsold The MCG

I recently re-sold Australia’s version of Yankee Stadium, the MCG – a project I first did back in 2003 when I was just 21 — and how I got the tagline ‘Australia’s Richard Branson’ from the Aussie media.

It was a great success when I first undertook the project, but this time around, it was much more organised, and on may levels a more successful project – (the reason why is below)

… and that’s even after I received a cease and desist letter right in the middle of the campaign that threatened to shut the whole thing down.

When opened the doors to the online sales page, we received a very nice 5 FIGURE PROFIT in the first 12 hours – with out any affiliates !!!

Not bad for a project, I launched on-the-side for a bit of fun.. and to help get some of the remaining MCG carpet out of my mums garage.

The reason for the success – http://www.preneurmarketing.com/MCGsecret

It was a downright, good old fashioned Product Launch…

A Jeff Walker product launch…

If you don’t know Jeff Walker, he’s the guy with all the strategery (yes, I’m sure that’s a word) behind all the crazy online product launches.

… and Jeff has just released his Product Launch Blueprint for free.

You get the PDF Blueprint PLUS a video that walks you through the entire blueprint …

… the exact same strategy, plan and process I used just a month ago to resell the Melbourne Cricket Ground…

.. and it cost me a few thousand dollars to have one of his trained coaches help me out during the launch.

Obviously, you have to enter your email to get this… but there is no cost, and there’s no hidden upsells or continuity or anything.

Get it now before Jeff pulls it down on Tuesday: http://www.preneurmarketing.com/MCGsecret

IMPORTANT: be sure to print out the PDF so you can take notes as you go through the video.

Seriously, this is a pretty powerful document to have in your swipe files… whether you market online or offline.

It’s worked for me, and I know it will work for you.

Pete

P.S. There’s even a hidden “resources” section that Jeff must have snuck in at the last second – it doesn’t show up in the training video, but it’s in the actual Blueprint.

P.P.S. There are also a few other videos one the site you can watch as well – including a breakdown of Apple’s recent iPhone 4 launch.

How I RE-sold the MCG. is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: How I RE-sold the MCG.

I’m currently away from the office for a couple of weeks – primarily for a few meetings and speaking engagements in the USA.

In an effort to get a few projects that have been sitting on my to-do and would-like-to lists completed, I am trying something I’ve never done before…

.. disconnecting from the grid.

Well, the best I can anyway.

I decided to leave a week prior to any locked in commitments to lock myself away, remove as many distractions as possible and just work on ‘shipping’ some ideas & projects.

My rules are pretty simple:

Keep my mobile phone turned off for the entire week, and limit send/receive of email to twice a day only.

It’s only been 36 hours and what I have to report is

Anxiousness.

For someone who has lived his daily life by checking email at least 48 times a day (and that’s under- exaggeration) this is tough – real though.

I have broken the email rule a couple of time already …

Firstly, I disabled the automatic send/receive in my mac mail to stop the inbox filling up and pulling my attention … but like any good addict I found myself getting my hit due that nasty enabler – the ‘Get Mail’ button in the toolbar.

So what does one junkie have to do to get clean – remove the enabler, and thus that has button is deleted…

I understand the email is not crack or acid, but if the withdrawals that are physically manifesting themselves in my body and mind in the form of stress, anxiousness and worry that I will be late to an online party, are anything like real drug addiction, I’d be in real trouble is I was a user.

Even with the small rule breaks, it has been a successful experiment in it’s first 36 hours.

I’v gotten my inbox down from over 160 emails to around 40 right now, and made some solid progress on a few projects.

There are still 5 more days left, and I hope as I progress the anxiousness will die down, projects will get complete, and I can come out the other side a little less depended on ‘being connected”

I can only begin to imagine what true alcohol + drug addiction does to a person and their family … and hope our society can continue to offer better support programs to these people.

Experiments in Disconnect is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: Experiments in Disconnect

You’ll Never Be Stuck Developing Ideas To Promote Your Business Again.

The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas.

The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today’s business – techniques that many small, local and national businesses use successfully every day.

Simply click START and you’ll be presented with three AdPack strategy cards that makes brainstorming ideas for advertising easy, quick and fun. Double click on the card to get more details on that technique.

Just shake your iPhone to be presented with new combinations; Ideas you may never have contemplated. Ideas that will set you apart from your competitors. Ideas that will increase your sales and generate more profit.

The 150 “trigger cards” are divided into three sections – Media, Offer and Power Words.

The Media Cards show you what vehicles you can use to promote your business. Just tap on the card and you’ll find valuable pros, cons, hints and tips to get the most out of each media.

The Offer Cards help you develop powerful offers to draw people into your business.

And the Power Word Cards are 50 of the most powerful words in marketing when used in a headline or body text.

There is no other product on the market (let alone as an iPhone app you can have with you at all times) that helps you develop fast, cost effective advertising and marketing solutions like AdPack.

AdPack iPhone App is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: AdPack iPhone App

Hey Gang…

For those playing along at home, you may have noticed that I’m in the process of launching the final series of MCC Crested Carpet over at www.OwnTheG.com.au

This whole project has been a lot crazier than expected with, not only the media supporting the cause with a bunch of media interviews (click here to listen), pre-registrations going through the roof… but the MCG sent me a “nasty letter late Friday afternoon.

Apparently, the Melbourne Cricket Ground means so much to Australia, that the 1999 government decided that the ‘G needed it’s own Parliamentary ACT, just like the Goods & Services ACT of 2000 or the Road Safety ACT — a real set of parliamentary passed documents, called the Melbourne Cricket Ground Act 2009, that spells out a bunch of stuff specific to the ‘peoples ground’

The MCG people where real nice about the whole thing, which was good …

but how crazy is that, the MCG is such an important piece of Australian Sporting History, that it has it own laws …

Speak soon,
Pete

The MCG Sends Cease & Desist Letter is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
Don't miss out on the comments people like you have left, view this post online here: The MCG Sends Cease & Desist Letter