If you’re interested in some more Product Launch Case Studies, I strongly suggest you check out this great video showing how a guy in a weird niche make his product launch perpetual. In other words, he automated the entire process, so he can have the launch set on automatic in the future. Check it out [...]
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How I RE-sold the MCG.
As you may already know…. I recently re-sold Australia’s version of Yankee Stadium, the MCG – a project I first did back in 2003 when I was just 21 — and how I got the tagline ‘Australia’s Richard Branson’ from the Aussie media. It was a great success when I first undertook the project, but [...]
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Experiments in Disconnect
I’m currently away from the office for a couple of weeks – primarily for a few meetings and speaking engagements in the USA. In an effort to get a few projects that have been sitting on my to-do and would-like-to lists completed, I am trying something I’ve never done before… .. disconnecting from the grid. [...]
AdPack iPhone App
You’ll Never Be Stuck Developing Ideas To Promote Your Business Again. The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas. The cards contain proven techniques including pros, cons and suggestions that are current and relevant in today’s business – techniques that many small, local and national businesses use [...]
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The MCG Sends Cease & Desist Letter
Hey Gang… For those playing along at home, you may have noticed that I’m in the process of launching the final series of MCC Crested Carpet over at www.OwnTheG.com.au This whole project has been a lot crazier than expected with, not only the media supporting the cause with a bunch of media interviews (click here [...]
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