Preneur Marketing - The Blog of Entrepreneur Pete Williams

OK, so we’ve all heard the endless talk of Web 2.0…Twitter this… and Facebook that.

And, yeah I couldn’t agree more that there are some HUGE benefits in the Web 2.0 world, especially with the launch of Facebooks PPC program and the demise of email usage…

BUT the importance of considering 1.0 on the web can never be overlooked.

So what do I mean when I say 1.0 ? Well, I’m not talking about the “static web” (as opposed to the viral and interactive world of Web 2.0)… but the importance of considering the concept of Version 1.0 when developing your website(s).

See, most people go about launching a site the wrong way… They wait until the contact form actually works, or they wait until the new logo is redesigned, and as surprising as it may be, I’ve even heard people put off the launch of an ecommerce site because the shopping cart didn’t work (Read on… I do have a coherent point, trust me)

But, before I do go on and make sense of my above point I want to take a sideways step and discuss the WHY of a website.

Just like any form of advertising or marketing, before you take any action you must have a clear goal or outcome for it. There are a number of reasons why you would launch a website, maybe it’s so you can point customers to a interactive brochure, or maybe it’s stroke the ego of the owners with a jazzy flash-filled website.. or if you are a smart entrepreneur it’s to create a new lead generation source.

So, I am going to assume here that you are the latter, a smart, forward thinking marketer, with your websites sole purpose being to generate new leads for your business- be it online or off.

If this is the case, the first thing your website needs is new traffic (visitors) and there are essentially two ways you can get this.
1. Use some form of Pay-Per-Click advertising, like Google Adwords to drive traffic to your site from the search engines; or
2. Get on the first page of Google for free - That is use search engine optimisation techniques to get high rankings on the SERPs and get visitors at NO COST.

Now, not to get into a huge discussion on internet marketing here, but again I am going to assume you are highly intelligent, an educated marketer (read: regular reader of this blog) and want to take over the world,so you will want to employ both of the above tactics because if you are not of the front page of Google you don’t exist online PERIOD.

One of the biggest keys to achieving success with point 2, search engine optimisation, is the length of time Google (and the other search engines) have known about your domain (website) and the time they’ve had to read and index your pages content.

So back to my original point… If you enlist a website designer to create your new website, or if you go it yourself, there will be a decent amount of time between the time you register your domain and the time when you get the site live online - upto 6 months in some cases.

That’s 6 long & valuable months of lost, wasted, abandoned and squanded time.

So my point is this…. when you consider the SEO aspect of your web presence, and how important it is… It makes absolute sense to get some content online as quickly as possible, so you can use that time to court some of Google’s love.

The beauty of the web is that you can launch a site, before anyone has to see it… Let me say that another way - It is a GOOD thing to launch a site early, before any human sees it.

It’s with this logic that I say, uploading and making an e-commerce site live even when it’s shopping cart doesn’t work makes logical and commercial sense. The Google bots will spider the pages and get them listed in the index whether the shopping cart is active or not - All you are going to launching a version 1.0 of the site.

Guy Kawasaki was on the money when he said at a MDRT conference “Version 1.0 never means you have to say sorry”.

Most people I have worked with who are launching a website have all the content written before any design work is contracted, so the first mandate you should be giving your developers is to create a series of basic HTML pages with nothing but title, h1 and internal href tags throughout the content, for the search engine spiders to crawl, read and index.

Implementing this technique will see you well on the way to a good front page listing on Google, Yahoo and other search engines before your fully fledged web 2.0 style site is launched.

Technorati Tags: seo, sem, website, web, design, development, web 2.0, 2, search, engine, optimisation, spiders, spyders, bots, google, yahoo, domain, squatting, url, twitter, facebook, pete, williams, pete-williams

Are you wondering how to get on the first page of Google, stuck on the validity of a particular META tag or need clarification on Adwords phrase matches?

Well look no further, just enter a search term below to search an exclusive list of the top 260+ Search Engine Marketing blogs, as chosen by Lee Odden of TopRank Online Marketing:

The Search Engine Marketing Search Engine Explained…

Well firstly we must thank two men - Blogologist Alister Cameron for developing the application, and Lee Odden for releasing his OPML file of top Search Marketing Blogs.

…While thinking through how that list would be most valuable, Alister enlisted the help of Google, and created the Search Engine Marketing Search Engine! (Insert imaginary sounds of drumroll and orchestral fanfare here. - Alisters request)

What sites does SEM Search include in its search results?

That’s Lee Odden’s decision, and his alone - the search list is based on his TopRank Online Marketing OPML file.

Here is a snapshot of some of the 400+ sites though:
– Analytics Talk - Justin Cutroni of EpikOne writes about the array of Google products, including analytics, he works with.
– Blue Hat SEO - Eli writes about some cool advanced SEO tactics.
– Dosh Dosh - This is one of my favourite blogs… Maki, a Political Science and Philosophy student in Toronto Canada, writes about making money online and along with that comes posts about professional blogging, affiliate marketing, get-paid-to programs, advertising networks and social media monetization.
– Google Analytics Blog - Official blog for Google Analytics with tips and resources from the GA team.
– Hitwise Intelligence - The HitWise team posts tasty insights about search trends.
– InsideGoogle - Nathan Weinberg’s long time blog about Google and the search industry.
– Matt Cutts - Google’s famous engineer and search spam fighter dispels wisdom, insight and squashes SEO myths.

Technorati Tags: seo, sem, search, engine, marketing, optimisation, Alister-Cameron, Lee-Odden, TopRank, Online, Marketing, Pete, Williams, Pete-Williams