The Enemy of the Best… Is The Good
This is a great quote… I first heard it from a guy who goes by the name Mystery.
Mystery is one of the worlds greatest pick-up artists and teaches the art of seduction through seminars, home study courses and his reality show on VH1.
As a side note, every marketer should study what these guys teach, not so yo can “get laid”, but because it teaches you true social dynamics, how people interact and what make them to do what do.
In fact, when you do take the time to familiarize yourself with what they are teaching, you will find that they don’t teach ‘how to get laid’ at all…. All they are teaching is how to interact with society, how to read a person, how to ooze charisma and confidence…. and once you get over the approach, being yourself will close the deal…
But with anything, the seduction community wouldn’t have grown to the phenomenon it has if they didn’t ‘market’ their personal development courses with the ‘honey’ that is ‘getting laid’
Anyway….
Mystery was using the quote, when illustrating the ‘situation’ thats faces a lot of PUAs (Pick-Up Artists) when “in the field” - Part of the methodology they teach is to approach a Warm-Up SET (group of girls) before approaching the TARGET (the girl you really want), so you can find your rhythm and more importantly increase your social value by being seen with other women etc etc.
The ‘situation’ that most PUAs find themselves in is that they even up ‘picking-up’ someone from the first group of girls and never making it to the true TARGET.
The PUAs settles, they live the maxim of ‘a bird in the hand is better then two in the bush’ or however it goes… but this maxim still holds true in the world of… well anything.
In business, this statement could not be 1. any more true and 2. anymore prevalent.
The enemy of almost every business (mine included) is the ‘good’… with so much going on, settling seems to be the norm.
I mean, you start out with big goals, grand plans, but the business gets in the way and those goals of ‘being the best’ get compromised and you settle for ‘good’.
See, whether you are an entrepreneur or a PUA, the ‘risk’ that is very rarely discussed is the one that you are faced with when you have ‘the good’ - The risk of losing it.
Most people focus their teachings on getting started and over-coming the problem of wanting something you don’t have… but very few people openly acknowledge (or provide answers) to the fact that the paralysis brought on due to the ‘problem of losing what you have’ is greater that then the initial problem of having nothing.
“What if I leave this SET of girls, go for ‘The Best’ and luck out…. and have to go home alone?”
“What if I push that little bit harder, spend that little bit extra, go for ‘The Best’ and luck out… will the business be worse off then it is now ?
The true test of ‘the best’ entrepreneurs are those who have the self confidence, the self belief, just like ‘the best’ PUAs and trust that ‘The Best’ is possible.
We all know the internet can be used for a wide range of things, and typically those ‘things’ tend to fall into the ‘oh-so-wrong’ bucket… but occasionally you find something happening online that warms the heart and brings the ‘goodness’ back to the web. 
