Ok, so not your average post or marketing medium for that matter - but it is very creative and targets a “captive audience”. We all know if you can target a captive market and get them to interact with your message you have done very very well.
This one is for ESPN’s football (soccer) channel.
This one is for the MINI with the tagline reading
‘Test your handling skills” … and yes they are mini witches-hats in the bowl.
Here a couple of other bathroom related pics - not really advertising anything but they made me laugh.
Here is another couple of interactive billboards - I love these as they are so creative.
This one is for KINKO’s Office Supplies in the USA.
I am not sure who has to mow the lawn daily - but another great interactive billboard. This time for BIC RAZORS.
We have all experienced the brilliance of Word of Mouth Marketing in our businesses, it is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all ….
- 56: The average number of times an American discusses brands in ordinary conversations every week.
- 72%: The percentage of brand-related opinions delivered from a person to a family member or personal friend; 13% are delivered to co-workers and 7% are delivered by a professional or expert on the topic. (I suppose that puts us marketing bloggers in the distinct minority.)
- 41%: Number of conversations about brands that reference an item seen or heard in the media or in marketing material; 15% refer to an ad, 8% refer to a form of editorial or entertainment content, 5% refer to a point of purchase item, and 4% refer to the lowly coupon or other promotion.
- 62%: Percentage of marketing-related discussions described as “mostly positive.”
- 9%: Percentage of marketing-related discussions described as “mostly negative.”
- 92%: Percentage of word of mouth conversations that occur offline; 71% of those occur face-to-face, and 21% occur by phone.
These stats are courtesy of a new study (PDF) from the Keller Fay Group.
I received a gift voucher the other day, it was the typical DL size certificate that was valid for $50 at the given store. I really appreciated it, however it got me thinking - Why don’t stores actually make their gift certificates actual gifts?
I mean wouldn’t it be more enjoyable for the gift giver to be able to wrap something substantial up as opposed to simply giving an envelope? For example couldn’t a clothing store actually print t-shirts which are the actual gift certificate - It wouldn’t cost more then $5.00 per t-shirt to produce but I bet they would sell 10 times as many gift certificates because they are unique and are tangible.
A Shoe store could embroid the gift certificate into a sock?
A Hardware store could engrave small shovels?
A Hairdresser could engrave a small hand-mirror?
A travel agency could create a ‘message in a bottle’ style gift voucher?
Do you have a sales checklist in your business?
Sales checklists are a great sales tool - Not only will they help your customers make the right choice of product but they will more often then not upsell your customers into additional products.
A Paint store could create a checklist they give customers when they enter the store titled ‘The A1 Paint Job Checklist - Everything you need to know and to create a killer paint job’. They could then list all the items required to do a perfect paint job
1. 9m brush
2. Roller
3.Turps
4. Masking Tape etc etc
A Travel Agents checklist could include:
1. Airport Parking
2. Car Hire
3. Travellers Checks
4. Luggage etc etc
By simply assisitng and educating your customers its amazing how many add-ons you will be able to incorporate into the sale.
