I received a gift voucher the other day, it was the typical DL size certificate that was valid for $50 at the given store. I really appreciated it, however it got me thinking – Why don’t stores actually make their gift certificates actual gifts? I mean wouldn’t it be more enjoyable for the gift giver [...]

Do you have a sales checklist in your business? Sales checklists are a great sales tool – Not only will they help your customers make the right choice of product but they will more often then not upsell your customers into additional products. A Paint store could create a checklist they give customers when they [...]

What a creative way to promote your product… This interactive outdoor ad for Friskies bird seed makes a wonderful connection to the product, the audience and the product benefit – I think the birds like it aswell. I communicates everything it needs to in a straight forward way- yet, at the same time very very [...]

Nightclubs across the UK are getting creative and using specially designed stamps as proof of entry for patrons. The person would then wake up on Saturday morning and be reminded of the free CD offer in Saturday morning’s Guardian newspaper. This creative marketing exploit gets the Preneur Marketing ‘Stamp of Approval’ -terrible punn I know

Ok.. So I messed up. I had planned to write about a particular marketing idea/concept that required a photo – but when I went to take the photo of the ‘thing’ I wanted to capture, it had gone… But from that I now have 2 Entrepreneurial lessons to cover… 1. DON’T PROCRASTINATEI know its an [...]