Preneur Marketing Blog – Pete Williams | Author Entrepreneur

Ok, so today we are here to talk about the wonderful world of Facebook Pages.

Facebook Pages are one of the newest features the team over in Palo Alto, Calif. have recently launched, along side Social Ads and Facebook Beacon (more to come).

So What Exactly is a Facebook Page ?

A Facebook Page is simply a modified facebook profile designed purely for businesses, bands, no-profits or even celebrities to interact with their ‘fans’.

Other Facebook users can express their support by adding themselves as a fan, as opposed to becoming a ‘friend’.

Basically, on the surface it appears no different to a typical profile, which is why it’s been launched without much fan-fare (pardon the bad punn) from the blogosphere… but from a marketing perspective it’s a whole lot more powerful.

Here’s why…

1. You Can Send Updates To Your Fans Regularly

See, unlike facebook profiles where it can be a royal pain in the rear trying to community with all your friends at once, sending ‘email’ blasts to all your fans is a breeze.

Having a tonne of fans, is exactly the same as having a traditional email database you do blasts too… But inside Faceboook there is no spam or no junk mail to contend with and with internet users opting for communication services like facebook over hotmail and traditional email its where the web is headed people.

In the current landscape of the web, deliverability is one of the biggest issues facing marketers.. but here inside Facebook it’s not an issue at all – your messages go straight to their facebook-inbox and their news feed (I think)

2. You Can Add STUFF to your Facebook Page

Just like a facebook profile, but in a much ‘cleaner’ way, you can engage/interact with your fans via videos, reviews, flash content, and much more.

For example, one of the biggest Facebooks Pages to date is that of the great band – The Dave Matthews Band – where they have added a tonne of this cool STUFF to their page… such as a discography, a bunch of pics, and online music player plus an online shop where fans can buy sh*t.

Ed Dale has done this really well on his Facebook Profile aswell – Here he has added a small number of videos, a few disucssion topics for his fans to gather and communicate (it’s basically a mini-social-network) plus he has already started to use the point above to communicate to his already 991+ fans.

3. Your Fans Love You, and their friends will know it too.

When your fans interact with your Facebook Page, the actions they take are automatically generated into social stories and added to thier News Feed, which their friends will see the next time they log into Facebook.

So when they become a fan, it’s link back to their Facebook profiles news feed, which in turn virally invites more people to interact with your page, which generates more social stories and drives even more traffic to your Page – it’s viral marketing on steroids.

As they say “Think of it as word-of-mouth marketing, only completely free and happening online.”

4. Link It All Together With Social Ads

Some of the feedback I’ve got from my original post on Facebooks social ads, was on the fact that Facebook will not allow you to send traffic to a squeeze page… and savvy marketers kept asking ‘what’s the point if I can’t capture names for a database’ – Well this is the answer…

Send them to a Facebook page about you particular niche topic and encourage them to become fans with videos and content (described in section 2). This way, their whole experience is inside Facebook, they will feel more comfortable and thus increase your conversion rates…

P.S. Ed just released a short video on his Tubby Nerd blog you may be interested in – Check it out here.

P.P.S. If for some reason you are still not convinced joining the Edge is going to help you make bazillions online, i’ve got permission from Dan and Ed to create an ‘exclusive inside video tour’ of the Edge which I will post on the blog in a few days… Make sure you subscribe to the RSS Feed so you don’t miss that one.

P.P.P.S. Before you rush off to join the Edge, you may want to check out my “currently lame” Facebook Page and become a fan here… Please excuse the WannaBe America’s Next Top Model photo – I blame Fleur.

Click Here to become a Fan

Technorati Tags: facebook, social, ads, beacon, pages, ppc, pay-per-click, Google, Adwords, ed, dale, dan, raine, online, internet, marketing, immediate, edge, pete, williams, preneur, squeeze

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