Facebooks Social Ads – Adwords 2.0 ???
Facebook has just launched there very own Pay Per Click (PPC) platform called Social Ads and this is, hands down, the biggest thing to happen to online marketing since Google’s Adwords launched in October 2000.
Take directly from Facbooks Social Ads page:
Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it precisely to the audience you choose. The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon. Social Ads are more likely to influence users when they appear next to a story about a friend’s interaction with your business.
So why is it so important?
Googles Adwords worked becuase you (the advertiser) only paid when someone clicked on your advert, which in direct marketing terms is a response – unlike traditional madision avenue style branding campaigns or print adverts where you are paying per impression (# of readers seeing your advert)
Secondly (and more importantly), you advert only appeared to targeted people who were obviosuly interested in what you were offering – this is becuase your adverts only appeared when people searched on Google for your specific offerings.
With Facebook being the ultimate palce for people to hang out theses days ( I remember when it newsgroups on TMNT were all the rage) their new SocialAds program is the only WEB 2.0 platform that mixes the magical PPC advertisng model with a 2.0 platform…
Now I am going to be testing it for my most public info-niche – Renegade Publicist and then seeing if it can drive traffic for Infiniti shortly after…
Watch this space for updates….
If you can’t wait and want to know more check out http://blogs.zdnet.com/BTL/?p=6910
p.s. The (completed) new blog skin will be live in about a week…. or so the designers are telling me
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