Preneur Marketing Blog – Pete Williams | Author Entrepreneur

I’m so excited.. I just came across this website that appears to have embraced the phenomena known as web2.0

I can even picture how this forward thinking company came to have a crack at making their website more then just the typical brochure…

It was about an hour or two into the traditional end-of-month long lunch… Fueled by the company-charged pinot grigio and a belly full of confidence you get after 4 days on the job, a young marketing-intern who strategically weaseled his into the seat next to the marketing executive began to preach the gosbal that is web2.0

Equally under the influence of the aforementioned pinot, the “self-deluded-in-touch’ marketing manager starts to ramble on about his nightly struggle trying to drag his teenage daughter’s attention away from her shinny macbook air… and gives this pimply faced intern the project of “face-spacing” and “my-booking” their website.

So…

Fast foward two months…Beauty Addicts‘ has teamed up with iJustine and created a quisi-web 2.0 page on their site.

The page has distinct web 2.0 feel to it – Fans of iJustine can check out what BeautyADDICT products she uses, learn which products make which look, watch a video of her applying the products… PLUS it even intergrates her Twitter feed and Flickr roll into the page.

How cool is that, I here to say…. It’s about time, I hear to celebrate… Finally a business “get’s it”, I hear you scream…

Well here’s the kicker…

They haven’t opened it up to the public and began to make a community out of it….

This idea has so much potential as a really cool web 2.0 community… BeautyADDICTS customers (read: community) could share their favorite product combinations, display the products they have bought, upload photos of their favorite looks, interact and leave comments on each other pages… AND THEN INSTANTLY BUY THE PRODUCTS THEIR FRIENDS RECOMMEND.

Even the url is perfect for a web2.0 site, BeautyADDICTS.com… I can’t think of a better url – If they changed the focus of their site and made the community a primary focus of the site, with their products secondary I would almost guarantee they would shift more products – Which at the end of the day should be their SOLE focus of their website.

Speaking of web2.0…

Why hasn’t more businesses embraced the power of facebook and created applications like Apple Mac Addict…

It’s such an easy and effective way of allowing your customers to participate in your brand, generate some online-word-of-mouth, create some free over-the-shoulder advertising… all where their cusomters ‘hang-out’ most; online.

For a business to survive moving forward, it’s the participation element they need to focus their marketing on. The marketing mix no longer consists of just 4 P’s – product, price, place, promotion.

Participation is the 5th and most important element these days… and that’s why I am working on an entire post dedicated to it… Stay tuned for that.

P.S. For those following my twitter feed, the firefox plugin video has been delayed… please speak amoungst yourselves while I get use to this Mac.

P.P.S. If you know of any forward thinking businesses who have successfully embraced web2.0 please leave a comment below and let me know.

Technorati Tags: ijustine, beautyaddicts, beauty addicts, beauty, addicts, facebook, web2.0, web2, web, 2, maclover, mac, lover, apple

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