It’s an everyday, run of the mill excuse.

It gives you an out-clause, a justification for not ‘shipping’

Time is something that’s definite, not infinite – you can’t produce more time, so if you don’t have it, how can you be expected to ‘ship’, to produce that blog post, that product or even return that phone call.

If you’re on a journey … a path to shipping … a marathon.

You don’t have time time watch that TV show, you have to fit in that 30min training run.

You don’t have time to watch that cat on YouTube, you’ve got that article to write.

You don’t have time to learn that ‘next big thing’, you’re too busy implementing.

Where ever and when ever you see someone who has ‘time’ it’s because they know their outcome, and they KNOW how to say NO.

Time is chewed up by saying YES.

Yes, I can do that thing you asked of me.

Yes, I have room for that new course.

Yes, I have time up my sleeve.

It only takes a couple of ‘times’ a week to run a marathon.

- a couple of planned, consistent, focused ‘times’ a week to run a marathon.

It only takes a couple of ‘times’ a week to build a million dollar business.

- a couple of ‘times of critical focus’ a week to build whatever you want!

It only takes a couple of ‘times’ a week to produce that product.

- a couple of ‘times of critical focus’ a week to ship that new product.

It only takes a couple of ‘times’ a week…

- a couple of ‘times of critical focus’ a week to …