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Hey Gang…
Just like plumber with the bad pipes, the gardener with the worst front lawn… it took us a while, but…
We finally got the new PeteWilliams.com.au site up…
It’s now live over at http://www.PeteWilliams.com.au (ironic right ?)
We’ll be making a bunch of changes to the blog here over the coming weeks as well … so stay tunned.
As you may already know….
I recently re-sold Australia’s version of Yankee Stadium, the MCG – a project I first did back in 2003 when I was just 21 — and how I got the tagline ‘Australia’s Richard Branson’ from the Aussie media.
It was a great success when I first undertook the project, but this time around, it was much more organised, and on may levels a more successful project – (the reason why is below)
… and that’s even after I received a cease and desist letter right in the middle of the campaign that threatened to shut the whole thing down.
When opened the doors to the online sales page, we received a very nice 5 FIGURE PROFIT in the first 12 hours – with out any affiliates !!!
Not bad for a project, I launched on-the-side for a bit of fun.. and to help get some of the remaining MCG carpet out of my mums garage.
The reason for the success – http://www.preneurmarketing.com/MCGsecret
It was a downright, good old fashioned Product Launch…
A Jeff Walker product launch…
If you don’t know Jeff Walker, he’s the guy with all the strategery (yes, I’m sure that’s a word) behind all the crazy online product launches.
… and Jeff has just released his Product Launch Blueprint for free.
You get the PDF Blueprint PLUS a video that walks you through the entire blueprint …
… the exact same strategy, plan and process I used just a month ago to resell the Melbourne Cricket Ground…
.. and it cost me a few thousand dollars to have one of his trained coaches help me out during the launch.
Obviously, you have to enter your email to get this… but there is no cost, and there’s no hidden upsells or continuity or anything.
Get it now before Jeff pulls it down on Tuesday: http://www.preneurmarketing.com/MCGsecret
IMPORTANT: be sure to print out the PDF so you can take notes as you go through the video.
Seriously, this is a pretty powerful document to have in your swipe files… whether you market online or offline.
It’s worked for me, and I know it will work for you.
Pete
P.S. There’s even a hidden “resources” section that Jeff must have snuck in at the last second – it doesn’t show up in the training video, but it’s in the actual Blueprint.
P.P.S. There are also a few other videos one the site you can watch as well – including a breakdown of Apple’s recent iPhone 4 launch.
I’m currently away from the office for a couple of weeks – primarily for a few meetings and speaking engagements in the USA.
In an effort to get a few projects that have been sitting on my to-do and would-like-to lists completed, I am trying something I’ve never done before…
.. disconnecting from the grid.
Well, the best I can anyway.
I decided to leave a week prior to any locked in commitments to lock myself away, remove as many distractions as possible and just work on ‘shipping’ some ideas & projects.
My rules are pretty simple:
Keep my mobile phone turned off for the entire week, and limit send/receive of email to twice a day only.
It’s only been 36 hours and what I have to report is
Anxiousness.
For someone who has lived his daily life by checking email at least 48 times a day (and that’s under- exaggeration) this is tough – real though.
I have broken the email rule a couple of time already …
Firstly, I disabled the automatic send/receive in my mac mail to stop the inbox filling up and pulling my attention … but like any good addict I found myself getting my hit due that nasty enabler – the ‘Get Mail’ button in the toolbar.
So what does one junkie have to do to get clean – remove the enabler, and thus that has button is deleted…
I understand the email is not crack or acid, but if the withdrawals that are physically manifesting themselves in my body and mind in the form of stress, anxiousness and worry that I will be late to an online party, are anything like real drug addiction, I’d be in real trouble is I was a user.
Even with the small rule breaks, it has been a successful experiment in it’s first 36 hours.
I’v gotten my inbox down from over 160 emails to around 40 right now, and made some solid progress on a few projects.
There are still 5 more days left, and I hope as I progress the anxiousness will die down, projects will get complete, and I can come out the other side a little less depended on ‘being connected”
I can only begin to imagine what true alcohol + drug addiction does to a person and their family … and hope our society can continue to offer better support programs to these people.
You’ll Never Be Stuck Developing Ideas To Promote Your Business Again.
The lateral thinking process built into AdPack offers you a process to develop 120,000+ business marketing ideas.
The cards contain proven techniques 
including pros, cons and suggestions that are current and relevant in today’s business – techniques that many small, local and national businesses use successfully every day.
Simply click START and you’ll be presented with three AdPack strategy cards that makes brainstorming ideas for advertising easy, quick and fun. Double click on the card to get more details on that technique.
Just shake your iPhone to be presented with new combinations; Ideas you may never have contemplated. Ideas that will set you apart from your competitors. Ideas that will increase your sales and generate more profit.
The 150 “trigger cards” are divided into three sections – Media, Offer and Power Words.
The Media Cards show you what vehicles you can use to promote your business. Just tap on the card and you’ll find valuable pros, cons, hints and tips to get the most out of each media.
The Offer Cards help you develop powerful offers to draw people into your business.
And the Power Word Cards are 50 of the most powerful words in marketing when used in a headline or body text.
There is no other product on the market (let alone as an iPhone app you can have with you at all times) that helps you develop fast, cost effective advertising and marketing solutions like AdPack.
Just this week, in the aftermath of the highly criticised Hidden Pizza marketing campaign, Stephen Ronchi the Strategic Communications Manager at Sensis, which owns Yellow Pages Australia came out and basically said that using the Yellow Pages is a last resort and the tool for lazy business owners.
“[Yellow Pages is]…for small businesses who may be time-poor and don’t always have the necessary expertise in marketing and advertising, web and content development, search engine optimisation, search engine marketing, etc.”
So to combat this, and teach you the skills even Yellow Pages agrees you need to know to grow your business, Dave Jenyns and I are teaming up to put on a one-day workshop.
A workshop focused heavily on Internet Marketing for local business. Run By Real World Business Owners – Not Some Self-Proclaimed “Marketing Expert.”
Today, once you harness the power of online marketing, the outcome for your business and bottom line is completely different.
Click Here To Find Out More About The Small Business Internet Market Workshop.
Side-Note:
The whole ‘hidden pizza restaurant’ thing is an interesting read, so check out http://www.preneurmarketing.com/Hidden-Pizza-Overview and http://www.preneurmarketing.com/Yellow-Pages_Flaws
Just send in your email, so I can send you a copy of it
How To Turn Your Million Dollar Idea Into A Reality
In 'How to Turn Your Million-Dollar Idea Into a Reality', Pete passes on the techniques he used to sell the ‘G.
Topics covered include: developing your idea to reach a hungry market, achieving maximum sales for minimal expense using publicity and leverage, structuring your business to suit your lifestyle, using networking and team force to build your business… and so much more.
Buy now
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Media Strategies for Internet Marketers
Are you running an online business? Are you looking for an easy way to increase your sales and make more money? If so, you’ll be pleased to discover that this book is for you!
'Media Strategies for Internet Marketers' will clearly show you how effective PR can direct more customers to your website, increase your level of traffic, dramatically increase your sales conversion rate and how make this all happen with minimal time and effort, and without spending a cent!
Buy now|
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The Ultimate Press Release Swipe File
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?
Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.
Buy now|
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It's Not About the Product
With an aim to be published in mid-2011, 'It’s Not About the Product' with Ed Dale and Rob Somerville will cover the underlying principles the 30 Day Challenge has been built on – Marketing Leadership, The Marketing Symphony and Online Business.
I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Buy now|
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![A Marketing Framework: Preneur Hierarchy [HD Version]](http://i.ytimg.com/vi/3ND5627RUDI/default.jpg)
