Just this week, in the aftermath of the highly criticised Hidden Pizza marketing campaign, Stephen Ronchi the Strategic Communications Manager at Sensis, which owns Yellow Pages Australia came out and basically said that using the Yellow Pages is a last resort and the tool for lazy business owners.
“[Yellow Pages is]…for small businesses who may be time-poor and don’t always have the necessary expertise in marketing and advertising, web and content development, search engine optimisation, search engine marketing, etc.”
So to combat this, and teach you the skills even Yellow Pages agrees you need to know to grow your business, [...] Continue Reading…
I’ve spoken a lot on this blog, about my love of trade exchanges like Bartercard – and how it can help improve your business; by giving you new customers and generating a new stream of business income.
In a post today on his blog, Seth Godin, talks about the principle that makes a trade exchange so effective.
I like to think of margin as the money left over after you’ve paid the direct costs for making an item, the last one of the day.
If you run a pizza place and a large pie costs $10, your gross margin is $10 [...] Continue Reading…
Hey Gang…
For those playing along at home, you may have noticed that I’m in the process of launching the final series of MCC Crested Carpet over at www.OwnTheG.com.au
This whole project has been a lot crazier than expected with, not only the media supporting the cause with a bunch of media interviews (click here to listen), pre-registrations going through the roof… but the MCG sent me a “nasty letter” late Friday afternoon.
Apparently, the Melbourne Cricket Ground means so much to Australia, that the 1999 government decided that the G needed it’s own Parliamentary ACT, just like the Goods & Services [...] Continue Reading…
I think this says it all…
Hey Gang…
Our latest iPhone Application is now live in the Apple iTunes App Store – it’s a project we did with the author of the New York Times Bestseller, ‘The Game’ – Neil Strauss (alias Style) who was named the World’s Greatest Pick Up Artist.
StyleLife is the first iPhone app from Neils academy for dating, pick-up and attraction – StyleLife Academy.
We’ve assembled some of the most successful openers, pebbles and attraction lines in this ’swipe-file’ style iPhone Application.
Simply open the app in a bar, club or mall and you are presented a selection of great PUA style openers [...] Continue Reading…
