Preneur Marketing Blog - Pete Williams | Author Entrepreneur

Workshops, Books, Webinars + Recommendations

[Prefer to listen to just the audio version? Download the MP3 here.]

So it’s about time we got back on the Noise Reduction bandwagon… and for those who have been playing along for awhile, you would know it’s been a long time between the Noise Reduction emails I usually send out each week. Well, I’m getting back on that horse again, and thought we’d start 2013 with a video version (above). You’ll be back to your regularly scheduled programming (weekly emails) in about two weeks’ time.

Enjoy!
Pete

What’s covered in this week’s Video Edition:

01:43 An invite to our next ‘Live Event.’ [link]

02:23 Using ‘Positive Constraints’ in 2013.

03:38 How to get discounted recordings of the Live Event. [link]

04:45 This week’s must-read ‘Book Recommendation.’ [link]

05:56 How to get an audiobook version at no cost. [link]

07:06 A webinar on ‘App Development’ — definitely worth checking out. [link]

08:08 A fantastic personalized online program to help transform your health through plant-based nutrition. [link]

09:57 How Obama’s team used ‘A/B Split Testing’ to win the recent presidential election. [link]

11:14 An invite to an open Q+A session with me this Thursday/Friday. [link]

Detailed links from this week’s edition of Noise Reduction:

Full details on the Feb 12-13 Outsourcing Workshop + digital recordings with Davey J are available here.
This week’s book recommendation is The Willpower Instinct by Kelly McGonigal.
Grab the Audible free trial + download Kelly’s book here.
The webinar on App Development with Amish Shah is available here.
The personalized online program to help transform your health through plant-based nutrition can be found here.
To discover how Obama’s digital team executed about 500 a/b tests which increased donation conversions by 49% and sign up conversions by 161%, click here.
To join our Platinum Q+A Session on Thursday, January 17, 2013 4:00 PM US EST, register here.

HANG ON, YOU’VE LOST ME… WHAT’S NOISE REDUCTION?

There is so much junk out there on the web, especially in the business / marketing space – and it’s hard to remove all the noise to find the stuff that’s actually valuable.

Noise.re/duction is all about reducing that noise and sharing only the cool, noteworthy and important stuff we stumble across each week.

You can check out previously recommended stuff + the back catalogue here: www.Noise.re/duction

09. Jan, 2013 Comments { 4 }

Category: Noise Reduction

BBQ+A Episode 1: Cold Approaching, Apps + Wholesaling

Prefer to listen to just the audio version? Listen in on SoundCloud.

OK, so it’s the middle of summer here in Australia and that generally means one thing: BBQs.

My buddy of 15 or so years and super successful entrepreneur in his own right, Josh Cairns, came over to my new place last week for a beer and a snag. And we thought it would be fun to pull out one of my Vados, hit record, and have a chat about a bunch of really cool stuff that Josh is superb at:

01:08 How NOT to put together a BBQ.

03:18 Why everyone wants an app, especially government agencies.

07:08 Why the traditional approach to cold calling does not work.

08:35 What’s the right approach to pitching apps as a developer (or broker).

09:23 A super sneaky hack to identify and pre-qualify prospects for apps (or local business marketing services).

11:03 Why selling advertising or branding opportunities is far more lucrative and effective than selling app development.

11:43 Quick Case Study: Goodyear Dunlop Tyres .

14:02 Dealing with ‘Non Disclosure Agreements’ and getting ripped off.

14:49 The critical first step in the execution of your idea (no matter what it is).

15:34 How to get streams of clients who will be willing to work with you without AdWords, Facebook, or any advertising at all.

16:30 Quick Case Study: Life Saving Victoria.

19:40 How to get great ideas for apps that your clients will instantly love, support and want.

21:09 Proof preparation is more important than the pitch itself.

22.58 What your sole objective should be for that first phone call.

27:51 Why you do not want to know anything about programming apps.

29:22 Quick Case Study: Importing OptiShot.

32:08 How to transition a client from buying services to products.

34:02 How to get your pitch or products to stand out from the over-saturated crowd.

34:40 How I “pitched” New York Times author Neil Strauss.

35:39 The biggest takeaway Josh had from getting into the importing and retail world.

Links From The BBQ+A:

Josh’s app development company, Vortilla Digital.

Check out OptiShot Australia, the product Josh is importing.

If you want to see the pitch video I sent to Neil, shoot us an email.

The book Pitch Anything is definitely worth a read.

Also, check out the podcast I did with Oren for more on pitching.

Please hit me up on Twitter if you enjoyed this laid back conversation, as I’m thinking it could be a fun context for a few other videos with friends and colleges.

Enjoy!
Pete

03. Jan, 2013 Comments { 12 }

Category: BBQ+A

ProfitHacks Launch: The Best Bits…

Hey Gang…

Well, what a crazy few weeks!

Big thanks to everyone who played along at home during the recent public launch of ‘ProfitHacks’ – I really appreciate everyones feedback to the videos, participation in the insane livestreams, the standing ovation from those who were at the ‘Experts Industry Association’ conference where I spoke, and especailly to all the launch partners for supporting and promoting the program to thier communities. [It was extremely humbling that some of the smartest people I've learned from over the years, felt that my program was worthy of thier endorsement - Dan Kennedy, Brian Tracy etc etc ]

Given my day-to-day is primarily the ‘real world businesses’, I learned so much about doing an info-product launch, and will break it down in/on an upcomming edition of the PreneurCast show… to share the learnings I had.

But for those who missed the party, (the product is currently closed as we start the Q+A sessions next week), here’s a list of links to some of the cooler stuff we did, content partners released and conversations I participated in as part of the launch.

There is a tonne of take-away lessons and learing here for you to swipe + deploy in your own businesses, without having to invest in the course itself.

Enjoy!

http://eddale.co/profithackswebinar/
Ed Dale and I did a jam packed webinar titled ‘How To Go From Working Full Time To Your Own Business Without Doing It The Hard Way’ – we’re we talked about the transition a lot of entrepreneurs face when moving from the stable paycheck to the ‘self employment’ world.

http://www.noblesamurai.com/…/is-this-the-new–seo/
The amazing team over at NobleSamurai, did a number of substance rich blog posts (and videos) talking about, thier area of expertise, SEO and how a number of the core fundamentals of ProfitHacks supports and overcomes a lot of the challengers ‘SEOers’ are currently facing.

http://www.noblesamurai.com/…/how-to-uncover-an-extra-…-day-to-grow-your-business-profits-3362/
Antother great post by the Samurai bots on productivity. Did you know a report by McKinsey & Company in July 2012 found that the average worker spends 28 percent of their week managing email – That means out of a five day week, you spend about a day and a half answering email! INSANE !!

http://www.noblesamurai.com/…/how-to-create-high-quality-products-fast-3400/
I love this post by Eugene and the team. Linking (pardon the punn) Roger Bannister’s beating of the 4min mile with business and productivity.

http://profithacks.com/live/highlights/
This is a replay of the final livestream we did as part of the launch. Yes there is a hard pitch near the end.. but the first half of the video is all content; particularly focused on “A Blueprint to ProfitHack Your Business” – It covers the process, system and steps I suggest ‘newbies’ follow while working to make the transition from pay-check to entrepreneur.

http://successsculpting.com/1356/secret-productivity-hacks-to-increase-productivity/
in this podcast with Stephen Pierce, for ‘The Success Sculpting Show’ I discussed the concept of Core Vs Mechanics; and how this one distinction can free you up from unnecessary tasks in your day. How to be more productive as an entrepreneur and employee. The importance of leverage; and how to really apply it for massive productivity gains. Why you need to start relaxing and exercising more, to increase productivity at work.

http://www.youtube.com/watch?v=ziKIixRERuk&vq=hd720
In this webinar Eugene from Noble Samurai and I answered lots of BIG questions their community were asking, including: What do I do if I’m just starting out and can’t afford to employ a team? I’m just dipping my toes into Internet marketing – where do I start? How and where do I find a trustworthy, affordable VA? What’s the best way of increasing quality, targeted traffic to my website? How do I create good quality content in a short amount of time?

http://profithacks.com/mindset/
As part of taking Profit Hacks to market, we did a intenal beta-launch to some of Rich Schefren’s clients… This video except is taken from the morning session of a closed-door client day we had in Florida; where business owners from all over the world who were applying the ProfitHacks strategies in thier projects come to hang out, network and get one-on-one support from me and the team.

http://www.youtube.com/watch?v=UJnP3LfzJKU
In this exclusive behind-the-scenes footage from our beta-launch livesteam, Rich and I give the story behind the Profit Hack system… and how you can use it to get the maximum amount of leverage (and profits) in your business with the least amount of effort. This Directors Cut also features clips from real-live people who were already using the Profit Hacks strategies to “revolutionize” their businesses.

http://carriewilkerson.com/how-to-work-86-less-days-per-year/
This is one of many guest posts I wrote for our support partners (affiliates) during the launch. This article focuses on how saving 86 days of work per year can be achieved but only if you change ONE element of your work processes.

http://www.profithacks.com/experts-academy-interview/
While I was hanging out in California at the ‘Experts Industry Association’, New York Times BestSelling Author Brendon Burchard and I had a conversation about ProfitHacks and how it applies to coaches, speakers, authors etc etc.

23. Nov, 2012 Comments { 2 }

Category: Business Building, Offline Marketing, Online Marketing, Pete's Projects

Brotherhood — The History of the Boomers [Doco]

I’ve written a lot on PreneurMarketing about the business of basketball here in Australia… and recently I’ve been asked to share my thoughts, comments and suggestions on a range of Australia radio media and podcasts.

No matter the “state” of basketball here in Australia, the backbone has been the Australian Boomers men’s basketball team. It’s one of the most well-known Aussie sporting teams to have competed on the international stage. With a rich history dotted with Olympic highs and lows, this documentary follows the Boomers’ story from humble beginnings at the 1956 Melbourne Olympic Games right through until the present, and their quest for an elusive Olympic Games medal.

If you’re a basketball fan, it’s a great watch… and it’s 20mins videos like this that gives me hope that Basketball here in Australia can get back to the glory days!

21. Nov, 2012 1 Comments

Category: Basketball

A “Profit-Hacked” Blog: Better Roads Across America

Today I was onstage at “Experts Industry Association,” demonstrating some of my ProfitHack strategies. During my presentation, I pulled up a member of the audience onstage with me. We did a quick five-minute interview about his area of expertise. What you see below is an article that was created from this 5-minute interview — in this audience member’s voice. And it was created in under 45 minutes, using this ProfitHack.

Guest Blog by Blair Barnhardt

20,000 miles.

That’s how far I’ve driven in the past seven weeks – all across America.

I’ve been down every interstate, every highway, so I can tell you they all look pretty much the same.

Everywhere you go, there’s construction. There’s new roads being paved. All you ever see is the orange, white and amber flashing lights of the construction zones.

Let me tell you, it always frustrates me to see these workers tearing up the roads. And not because it stops traffic or slows down my travel.

It’s because there’s a more eco-efficient way that these workers could be creating better roads all across America.

It’s a much smarter way for governments, councils and counties to save money when they’re paving building roads for their local areas.

The problem is that not enough people know about it…

Recycle and Save Up to 50% in Costs

When you do construction on any road, workers physically bring in materials from other sites. It’s the conventional, less efficient way to work.

But there’s a much better way to pave roads.

For years, we’ve known about the technology that allows you to recycle the rock from the roads themselves.

Think about it. These rocks are 200 million years old. There’s no point in dragging new rocks to a construction site. You can simply recycle what’s there.

Consulting engineers have actually proven that it’s 50% to 65% more eco-efficient to recycle rocks in the roads in this way. That means it’s better for the environment.

You’re recycling rocks in place on the job site. So it stops workers from having to burn up all the diesel fuel or making new asphalt.

This recycling technology not only saves the environment – it also has the potential to save tax-payer dollars.

It’s estimated this technology will save up to 50% on road construction costs. Especially when you go to places like Alaska, where it’s more expensive to do conventional rehabilitation on the roads.

The Need for Speed

Even better, this new technology lets construction workers move faster.

As any driver knows, getting people in and out of a construction zone takes time. User delay is a huge penalty.

I saw that firsthand when I was driving across America over the past few weeks.

Well, with these new road rehabilitation techniques, workers can pave roads three times faster than using the traditional methods.

In other words, as a driver, you’ll be able to get in and out of construction zones faster… and hopefully you won’t see as many orange cones on the highway.

To learn more about this energy saving, cost-saving technology visit www.ipma.co — these six small letters are literally saving billions for mankind. Check them out.

11. Nov, 2012 Comments { 2 }