Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
We’ve all heard from the motivational speakers, self help gurus + personal development experts that your past doesn’t equal your future and you have the power to ensure your previous thoughts, actions and performance don’t effect your future.
Up until yesterday I would have agreed whole heartedly and in most circumstances still do.
HOWEVER, in today’s world, the information age, where every bit of the world, every statistic, each useless bit of information about you and your past is accessible via Google, you can no longer erase your past… the past that is available and accessible to everyone with a PC (or Mac) that is.
So as you do your morning affirmations to ensure you do everything in YOUR control to start your future right, just beware that your future now travels alongside you at the speed of gigahertz…
Brad Williamson of BizMAVERICK has posted a great story on smallbusinessbranding.com about a fast food chain in the USA doing some creative marketing…
There’s this pizza joint called Pizza Patron (59 stores), that’s headquartered here in my hometown of Dallas Texas, that truly understands their consumer demographic of Spanish customers. Many Mexican residents of Dallas have just recently traveled from Mexico, and have a surplus of Mexican currency sitting there in their wallets that’s going unspent. Pizza Patron had a marketing brain fart and decided to give these people a place to spend their pesos as they’re now accepting them as payment for pizza.
I think it’s brillinat as it reinforces a companies commitment to thier brand position.
I had to jump online this morning to let you know about a new blog. Those of you in the retail space will be extremely interested to find that Shannon Curtis has finally increased his ‘accessability’ and created a blog. Shannon Curtis is one of the world leading experts on retail marketing and has helped numerous businesses double thier retail business within 9-12 months, without discounting or spending a fortune on advertising. His stuff will change any retail business.
The blog is very new with only a few posts, but I wanted to let you know early so you can start to harness his power. Whether you are directly in retailing or not, your products and services will have to pass through the ‘retail sector’ to reach the end consumer so I encourage you to keep abreast of these ideas.
That Nametag Guy is at it again. This time Scott Ginsberg was featured on NBC. I am a ‘huge fan’ of Scott (actually Fleur thinks I have a man-crush) and encourage all of you to get in his circle and read this material on a regular basis.
Because Santa bought me an ipod this year I have finally got around to listening to Scotts Podcasts and they were far beyond my expectations (even though I have a man-crush and think Scott’s “Super-Awesome”). Check them out at: http://hellomynameisscott.com/default.aspx?SiteArea=podcast
