The old adage of ‘be (read: advertise) where your customers are’ simply doesn’t cut it any more.
It’s all about going where your customers are looking; NOT where they are…
Yeah, customers are on facebook and twitter, but that’s not where they are looking.
Marketing and advertising on social media sites is, in most cases, as effective as billboard advertising on the freeway.
Just because people are on the freeway (twitter/facebook) doesn’t mean they are actively looking for your products…
It’s not about being where they are, it’ about being where they are looking.
This is an amazing video created by Jesse (@pickupdance or http://www.risingbean.com) compiled from clips of his recent adventures and activities.
It’s been 10 years since this song, ‘Everybodies Free To Wear Sunscreen’ was released, and this is Jesse’s tribute saying “I’m not trying to tell everyone to do everything possible, but rather inspire people to live more freely – and that you can start today by doing something simple, such as dancing in your living room!”
The Origins of Sunscreen
Wear Sunscreen or the Sunscreen Speech are the common names of an essay actually called “Advice, like youth, probably just wasted on [...] Continue Reading…
This is a ‘guest post’ from Neil Strauss. If you’re on his email list, you may have also seen something similar list in your inbox recently. As a side note: Keep an eye out for the StyleLife iPhone app we’re releasing very shortly. It’s going to be a killer.
New Year’s Resolutions are a great way to set your intent for a positive, fulfilling year of growth and accomplishment. But, on the other hand, when the year ends, if you haven’t completely fulfilled your resolutions, it can be frustrating. This usually happens because New Year’s resolutions [...] Continue Reading…
Happy New Year Folks…
From Denmark to India, from college students to retirees, from yoga instructors to engineers, over on Tim Ferriss’ blog there a bunch of awesome lifestyle design case studies based on the Four Hour Work Week methodology.
Like Tim’s says “These videos represent a real-life crash course in the many paths and practicalities of lifestyle design. I hope you love watching them as much as I did…”
Check them out at: Cold Remedy: 15 Real-World Lifestyle Design Case Studies (Now It’s Your Turn)
The video I posted in my recent 30DC vs 4HWW post has made the cut, [...] Continue Reading…
The Pantless Knights are at it again, this time we’re spoofing the Lonely Island / SNL skit “I’m on a Boat” with a Mac fanboy’s anthem about Apple culture and products.
(thanks @Ed_Dale for the heads up)
